18/03/2026
๐๐๐๐๐ ๐๐๐๐๐ ๐๐ฆ๐ฉ๐จ๐ฐ๐๐ซ๐ฌ ๐๐๐๐๐ฌ ๐ญ๐จ ๐๐ก๐ซ๐ข๐ฏ๐ ๐ข๐ง ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐ข๐ค๐๐จ๐ค ๐๐ก๐จ๐ฉ ๐๐ซ๐๐ข๐ง๐ข๐ง๐
"Because at the end of the day, it is not just about selling shoes.
It is about strengthening the ecosystem that sustains the industry.
It is about ensuring that the craftsmanship of Marikina continues to evolve alongside the tools and platforms of the modern economy."
In support of advancing digital entrepreneurship among micro, small, and medium enterprises (MSMEs), TikTok Shop, in collaboration with the Department of Trade and Industry โ National Capital Regional Office (DTI-NCRO), the Filipino Footwear Alliance Association (FFAA), and the Marikina Polytechnic College ReSOLES Technology Business Incubator (MPC ReSOLES TBI), successfully conducted โUNLAD LOKAL: Start Your TikTok Shop Journey Todayโ on March 11, 2026, at the Center for Innovation and Technology for Enterprises (CITE).
The initiative aimed to introduce entrepreneurs, aspiring online sellers, and content creators to the opportunities within the TikTok Shop ecosystem while equipping them with practical knowledge on establishing and managing their digital storefronts.
The program opened with registration and document pre-validation, ensuring that participants were prepared for the on-the-spot seller onboarding session. The event formally commenced with opening remarks from key partners, followed by a keynote message from DTI-NCRO emphasizing the importance of digital readiness among local enterprises. MPC ReSOLES TBI, representing Marikina Polytechnic College, also delivered a message underscoring the vital role of innovation and entrepreneurship in sustaining the growth and competitiveness of the footwear and leathercraft sector.
A key highlight of the event was the On-the-Spot Seller Onboarding session, where participants were guided through the step-by-step process of creating their TikTok Shop Seller Center accounts. Facilitated by the TikTok Education Team, the hands-on activity provided real-time technical assistance, enabling attendees to complete account registration, link financial details, and submit required business documents. This interactive session ensured that participants left the program with operational digital storefronts ready for use.
In the afternoon, the program shifted to capacity-building discussions focused on digital marketing and platform optimization. Participants were introduced to TikTok Shop features, content creation strategies, affiliate marketing, and livestream selling techniques. The session also highlighted current fashion and content trends, demonstrating how creative storytelling and audience engagement can significantly enhance product visibility and drive online sales performance.
The program concluded with insights on TikTok Shop advertising strategies, followed by a networking and consultation session with platform experts. Overall, the UNLAD LOKAL initiative served as a valuable platform in empowering local entrepreneurs with the tools, knowledge, and confidence to participate in the digital economy. Through collaborative efforts, MPC ReSOLES TBI and its partners continue to strengthen the capacity of Filipino enterprises to expand their market reach and remain competitive in an increasingly digital marketplace.
