adobo Masterclass

adobo Masterclass A highly interactive session focusing on consumer insights which deliver top notch brand ideas and engagement strategies. For Inquiries:
Unit 203 Bldg1.

Highly relevant for top level executives, CEOs, CMOs, business owners, brand stewards & custodians of big creative ideas. OPVI Center,
2295 Chino Roces Ext, Makati City 1231

Contact Numbers:
+63 2 886 5351
+63 906 359 9167 (Ched)
+63 920 982 7623 (Tania)
+63 920 900 5609 (Angel)

Email:
[email protected]

11/08/2026

The room was full and the argument was clear. Creative excellence and business performance have always been the same force — and on July 20 at the Ayala Museum, Jayel Ladioray (Nestlé Philippines), Ashley Santillan-Delgado (McDonald's Philippines), Bea Bravo (Grab Philippines), and Neil Trinidad (GCash) made that case out loud.

adobo magazine's adobo Masterclass on Creativity: The Case for Creative & Marketing Effectiveness brought together the industry for an afternoon of candid discussions, real campaign case studies, and the kind of practical perspectives that hold up long after the event ends.

The conversation continues. Read our full recap here: https://bit.ly/4wX6X7I

The 2026 adobo Masterclass on Creativity was made possible through the support of our partners:

• Partner: Ayala Foundation
• Venue: Ayala Museum
• Special Partners: LoudBox Studios, Ace Saatchi & Saatchi
• Swag Kit Partners: Dr. O, Vitanature+, Birch Tree Adult Boost, L'OR Essenso
• Snacking Partners: Oishi, McDonald's Philippines
• Coffee Partner: PICKUP Coffee
• Gifting Partners: Theo & Philo, Between Days, Perry Ellis, Anthem, Organature, NINMA
• Spirits Partner: GSM Premium Gin
• Style Partner: GAP Philippines
• Mobility Partner: Grab Philippines

ADOBO TALKS: At the 2026 adobo Masterclass on Creativity: The Case for Creative & Marketing Effectiveness, GCash Chief M...
06/08/2026

ADOBO TALKS: At the 2026 adobo Masterclass on Creativity: The Case for Creative & Marketing Effectiveness, GCash Chief Marketing Officer Neil Trinidad unpacked three campaigns that used creativity to inspire progress, fight SMS fraud, and protect the integrity of the Philippine elections.

Swipe through for Neil’s insights on on how responsibility at scale changes everything about what marketing can do.

ADOBO TALKS: Award-winning creative work doesn't start with an ambitious brief, according to Grab Philippines' Country M...
05/08/2026

ADOBO TALKS: Award-winning creative work doesn't start with an ambitious brief, according to Grab Philippines' Country Marketing Head Bea Bravo, it starts with a boringly clear one.

Swipe through for the highlights of Bea Bravo’s talk at the 2026 adobo Masterclass on Creativity.

ADOBO TALKS: At the 2026 adobo Masterclass on Creativity, McDonald's Philippines Marketing Director Ashley Santillan Del...
05/08/2026

ADOBO TALKS: At the 2026 adobo Masterclass on Creativity, McDonald's Philippines Marketing Director Ashley Santillan Delgado challenged marketers to rethink what success looks like.

Beyond impressions and reach, she emphasized that the future of marketing lies in creating meaningful experiences that people choose to remember, engage with, and become part of.

Swipe through for Ashley’s insights on why brands must move from capturing attention to creating lasting connections.

ADOBO TALKS: The advertising industry treated creativity and effectiveness as opposing goals. But at the 2026 adobo Mast...
04/08/2026

ADOBO TALKS: The advertising industry treated creativity and effectiveness as opposing goals. But at the 2026 adobo Masterclass on Creativity: The Case for Creative & Marketing Effectiveness, four of the country's top marketing leaders challenged that thinking, exploring how today's most successful brands are proving that creativity and effectiveness don't compete—they work together.

Swipe through for the biggest insights from this year's adobo masterclass.

ADOBO TALKS: At the 2026 adobo Masterclass on Creativity, Nestlé Philippines Vice President and Head of Communications a...
03/08/2026

ADOBO TALKS: At the 2026 adobo Masterclass on Creativity, Nestlé Philippines Vice President and Head of Communications and Content Excellence Jayel Ladioray challenged some of advertising's biggest misconceptions, reminding marketers that originality isn't the end goal.

For him, creativity only matters when it creates real impact—moving people, changing behavior, and delivering lasting business and cultural value.

Swipe through to discover the myths he challenged and find out why creativity and effectiveness should never be separated.

ADOBO TALKS: Award-winning creative doesn't start with an ambitious brief, according to Grab Philippines' Country Market...
03/08/2026

ADOBO TALKS: Award-winning creative doesn't start with an ambitious brief, according to Grab Philippines' Country Marketing Head Bea Bravo, it starts with a boringly clear one.

At the 2026 adobo Masterclass on Creativity: The Case for Creative & Marketing Effectiveness, she unpacked the three lessons behind the campaign that transformed flat summer numbers to a Silver Cannes Lions.

READ THE FULL STORY HERE: https://bit.ly/4brX6ia

ADOBO TALKS: Not all creative ideas deserve to last—but the best ones do.Speaking at the adobo Masterclass on Creativity...
03/08/2026

ADOBO TALKS: Not all creative ideas deserve to last—but the best ones do.

Speaking at the adobo Masterclass on Creativity, Nestlé Philippines Vice President and Head of Communications and Content Excellence Jayel Ladioray challenged some of advertising's most deeply rooted beliefs, arguing that originality alone isn't enough. The real measure of creativity, he said, is its ability to move people, change behavior, and create lasting business and cultural impact.

"Creativity earns attention, but it is effectiveness that builds connection. The greatest ideas do both,” Jayel underscored.

READ THE FULL STORY HERE: https://bit.ly/4pYactG

20/07/2026

TODAY'S THE DAY

The conversations shaping the future of creativity and marketing effectiveness begin today.

Registration opens at 2:00 PM at Ayala Museum. Walk-ins are welcome!

Join the conversation today at Ayala Museum before the last seats are filled: https://bit.ly/adoboMasterclass2026

Every great gathering deserves a fitting toast.GSM Premium Gin joins the adobo Masterclass on Creativity: "The Case for ...
18/07/2026

Every great gathering deserves a fitting toast.

GSM Premium Gin joins the adobo Masterclass on Creativity: "The Case for Creative and Marketing Effectiveness" as the event's Spirits Partner, helping cap off a day of insightful conversations, fresh perspectives, and meaningful connections.

As ideas continue beyond the stage, the best conversations often carry on long after the final session.

Join the conversation on July 20 at Ayala Museum. Few tickets left: https://bit.ly/adoboMasterclass2026

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Adobo Magazine, The Astbury, 2 Orion Street, Poblacion
Makati
1210

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