Junior Marketing Association - UMAK

𝐀𝐂𝐂𝐄𝐒𝐒 𝐆𝐑𝐀𝐍𝐓𝐄𝐃: 𝐓𝐇𝐄 𝐂𝐑𝐄𝐖 𝐁𝐄𝐇𝐈𝐍𝐃 𝐓𝐇𝐄 𝐂𝐔𝐑𝐓𝐀𝐈𝐍 🎬📡

Forget the old playbook. We’re live-wiring the intersection of crypto and creativity, and these are the individuals making the connection happen.

Meet the lead producers of 𝑪.𝑼.𝑹.𝑨.𝑻.𝑬.—the squad responsible for taking us out of the classroom and into the spotlight.

𝐓𝐇𝐄 𝐋𝐄𝐀𝐃𝐄𝐑𝐒 🛰️
(𝑷𝒓𝒐𝒋𝒆𝒄𝒕 𝑯𝒆𝒂𝒅𝒔)
◈ Ms.Sofia Fernandez
◈Mr. Allen Lim
◈Mr. Raine Sombero

𝐓𝐇𝐄 𝐄𝐍𝐆𝐈𝐍𝐄⚙️
(𝑪𝒐-𝑷𝒓𝒐𝒋𝒆𝒄𝒕 𝑯𝒆𝒂𝒅𝒔)
◈ Ms. Chrizza Dayne Royeca
◈ Ms. Bernadeth Centeno
◈ Mr. Jedrich Lim
◈ Mr. Simon James Belen

𝑾𝒆’𝒓𝒆 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒕𝒂𝒍𝒌𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝒕𝒓𝒂𝒅𝒆; 𝒘𝒆’𝒓𝒆 𝒉𝒐𝒔𝒕𝒊𝒏𝒈 𝒊𝒕.

📍 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐀𝐫𝐭𝐬 𝐓𝐡𝐞𝐚𝐭𝐞𝐫
🗓️ 𝐌𝐚𝐲 14, 2026
🕛 12:00 𝐍𝐍 – 5:30 𝐏𝐌





Pubmat &Caption: Sofia Fernandez

𝟮 𝗗𝗔𝗬𝗦 𝗧𝗢 𝗚𝗢: 𝗧𝗛𝗘 𝗦𝗜𝗚𝗡𝗔𝗟 𝗜𝗦 𝗚𝗘𝗧𝗧𝗜𝗡𝗚 𝗟𝗢𝗨𝗗𝗘𝗥. 📡⚡

We’re 48 hours away from deconstructing the digital economy. From blockchain basics to the future of brand loyalty, we’re diving deep into how digital assets are rewriting the rules of the game.

Check your clocks. The future of trade is almost live.





Pubmat & Caption: Danica Mae Tolosa

🔥 𝟏 𝐃𝐀𝐘 𝐓𝐎 𝐆𝐎 🔥

Tomorrow, everything shifts.

The questions, the confusion, the “what ifs” about marketing—will finally meet clarity, direction, and purpose. In just 24 hours, students won’t just learn what marketing is… they’ll start uncovering who they can become within it.

This is your final CTRL—to take ownership.

Your final SHIFT—to change perspective.

And your moment to meet the ME you’ve been building all along.

The arena is set. The reset is ready.

See you on the other side of the shift. 🧠⚡






🖼️: Niña Cabanilla
📝: Anjolie Ombao

𝗕𝗘𝗛𝗜𝗡𝗗 𝗘𝗩𝗘𝗥𝗬 𝗚𝗥𝗘𝗔𝗧 𝗦𝗧𝗔𝗚𝗘 𝗜𝗦 𝗔 𝗦𝗧𝗥𝗢𝗡𝗚 𝗦𝗨𝗣𝗣𝗢𝗥𝗧 𝗦𝗬𝗦𝗧𝗘𝗠. 🤝✨

Vision alone didn't bring 𝐂.𝐔.𝐑.𝐀.𝐓.𝐄. to life—it took the trust and generosity of partners who believe in what we’re building. We are beyond grateful to these brands for stepping up and helping us turn this ambitious concept into a reality.

A massive thank you to our 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐌𝐢𝐧𝐨𝐫 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬 for fueling our journey to the 𝐂.𝐔.𝐑.𝐀.𝐓.𝐄 (𝐂𝐫𝐲𝐩𝐭𝐨 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐀𝐫𝐭𝐬, 𝐓𝐫𝐚𝐝𝐞 & 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬)

🚀 𝐓𝐚𝐫𝐚𝐒𝐎𝐒𝐩𝐡
🌊 𝐒𝐮𝐫𝐟𝐜𝐚𝐬𝐡
🍊 𝐓𝐞𝐧𝐣𝐞𝐫𝐢𝐧𝐞 𝐇𝐚𝐯𝐞𝐧
👟 𝐃𝐫𝐨𝐩𝐤𝐢𝐜𝐤 𝐒𝐧𝐞𝐚𝐤𝐞𝐫𝐬

𝒀𝒐𝒖𝒓 𝒔𝒖𝒑𝒑𝒐𝒓𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒉𝒆𝒂𝒓𝒕𝒃𝒆𝒂𝒕 𝒐𝒇 𝒕𝒉𝒊𝒔 𝒆𝒗𝒆𝒏𝒕. 𝑾𝒆 𝒄𝒐𝒖𝒍𝒅𝒏’𝒕 𝒉𝒂𝒗𝒆 𝒓𝒆𝒂𝒄𝒉𝒆𝒅 𝒕𝒉𝒆 𝒔𝒑𝒐𝒕𝒍𝒊𝒈𝒉𝒕 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒚𝒐𝒖.





Pubmat: Danica Mae Tolosa
Caption: Sofia Fernandez

🔥 𝟐 𝐃𝐀𝐘𝐒 𝐓𝐎 𝐆𝐎 🔥

The shift is getting closer.

In just two days, the idea of “marketing is just marketing” will be challenged—and replaced with something deeper, clearer, and more personal. A space where students begin to see not just careers, but possibilities that actually fit who they are becoming.

CTRL to take charge of your direction.

SHIFT to expand your perspective beyond the usual.

ME to finally understand your place in it all.

This is more than preparation—it’s transformation in progress.

The countdown is tightening. The mindset shift is near.
Are you ready to CTRL + SHIFT your future? 🧠⚡





🖼️: Niña Rose Cabanilla
📝: Anjolie Ombao

𝟯 𝗗𝗔𝗬𝗦 𝗧𝗢 𝗚𝗢: 𝗧𝗛𝗘 𝗦𝗧𝗔𝗚𝗘 𝗜𝗦 𝗕𝗘𝗜𝗡𝗚 𝗦𝗘𝗧. 🏗️✨

The countdown to the premiere has officially begun. In just 72 hours, we’re flipping the script on traditional forums. Get ready for a high-voltage, late-night talk show experience where the worlds of Crypto and Marketing finally collide.

The frequency is locked. See you at the University Performing Arts Theater!





Pubmat & Caption: Danica Mae Tolosa

𝗬𝗢𝗨𝗥 𝗦𝗘𝗔𝗧 𝗔𝗧 𝗧𝗛𝗘 𝗠𝗔𝗜𝗡 𝗦𝗧𝗔𝗚𝗘 𝗜𝗦 𝗪𝗔𝗜𝗧𝗜𝗡𝗚. 🎟️✨

Wanna know why? Because it’s time to give marketing a digital upgrade. Join us for a cinematic look at how the blockchain helps brands connect deeper with their community. We’re swapping the lectures for a late-night show vibe to celebrate the future of trade.

Don't just watch the disruption from the sidelines—be in the room where it happens.

𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙟𝙪𝙨𝙩 𝙜𝙤𝙩 𝙖 𝙬𝙝𝙤𝙡𝙚 𝙡𝙤𝙩 𝙢𝙤𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙞𝙣𝙜.

𝑺𝒆𝒄𝒖𝒓𝒆 𝒚𝒐𝒖𝒓 𝒔𝒍𝒐𝒕𝒔 𝒏𝒐𝒘!
🔗https://forms.gle/yi1K4gq9Td4vNqLL6
🔗https://forms.gle/yi1K4gq9Td4vNqLL6
🔗https://forms.gle/yi1K4gq9Td4vNqLL6

𝐂.𝐔.𝐑.𝐀.𝐓.𝐄. (𝐂𝐫𝐲𝐩𝐭𝐨 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐀𝐫𝐭𝐬, 𝐓𝐫𝐚𝐝𝐞 & 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬)
🗓️ 𝑴𝒂𝒚 14, 2026 | 12:00 𝑵𝑵 – 5:30 𝑷𝑴
📍 𝑼𝒏𝒊𝒗𝒆𝒓𝒔𝒊𝒕𝒚 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒊𝒏𝒈 𝑨𝒓𝒕𝒔 𝑻𝒉𝒆𝒂𝒕𝒆𝒓






Pubmat | Earl Martin
Caption | Sofia Fernandez

👟 𝗬𝗢𝗨𝗥 𝗦𝗡𝗘𝗔𝗞𝗘𝗥 𝗚𝗔𝗠𝗘 𝗜𝗦 𝗔𝗕𝗢𝗨𝗧 𝗧𝗢 𝗟𝗘𝗩𝗘𝗟 𝗨𝗣! 👟

𝗩𝗮𝗻𝗴𝘂𝗮𝗿𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀, are you ready for the ultimate drop? 🫵✨

We’re not just talking blockchain and digital marketing this May 14—we’re bringing the serious heat to the 𝑪.𝑼.𝑹.𝑨.𝑻.𝑬. mainnstage with an exclusive community raffle powered by 𝑫𝒓𝒐𝒑𝒌𝒊𝒄𝒌𝒔 𝑺𝒏𝒆𝒂𝒌𝒆𝒓𝒔!

𝗪𝗔𝗡𝗧 𝗜𝗡 𝗢𝗡 𝗧𝗛𝗘 𝗔𝗖𝗧𝗜𝗢𝗡?
🧐Check out the 𝘀𝗹𝗶𝗱𝗲𝘀 𝗯𝗲𝗹𝗼𝘄 to see exactly how to secure your entry! ⬇️📲 Make sure to read the mechanics carefully—missing a step might mean missing out on the prize of a lifetime. 🏃💨

𝗧𝗛𝗘 𝗚𝗢𝗟𝗗𝗘𝗡 𝗥𝗨𝗟𝗘: The draw happens 𝗟𝗜𝗩𝗘 during our "late-night show" segments at the University Performing Arts Theater. 🏟️🎙️

You 𝗠𝗨𝗦𝗧 be physically present in the room to claim your glory. ⏳ If we call your name and you aren't there... the heat goes back to the network for a redraw! 🎤

𝗗𝗶𝗴 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 in the cards below, lock in your entry, and we’ll see you at the premiere of the new era of trade! 🎬⚡







Pubmat | Sofia Fernandez
Caption | Allen Lim

⌨️✨𝐂𝐓𝐑𝐋 + 𝐒𝐇𝐈𝐅𝐓 + 𝐌𝐄: 𝐀 𝐓𝐚𝐥𝐤 𝐀𝐛𝐨𝐮𝐭 𝐔!✨⌨️

Registration is now open! 📝💙

Step into the experience that will help you 𝐂𝐓𝐑𝐋 your direction, 𝐒𝐇𝐈𝐅𝐓 your perspective, and discover the 𝐌𝐄 behind your future in marketing.

Secure your slot and be part of a talk that goes beyond the usual—where ideas are challenged, perspectives are expanded, and possibilities are redefined.💡

📍 Register here:
https://forms.gle/xjJR3ET9Ds7KmdSQ7
https://forms.gle/xjJR3ET9Ds7KmdSQ7
https://forms.gle/xjJR3ET9Ds7KmdSQ7

📌 Limited slots available—first come, first served basis.

Don’t just watch the shift happen—be part of it. 🧠⚡







🖼️: Hillary Desaporado
📝: Anjolie Ombao

𝑻𝒉𝒆 𝒔𝒉𝒊𝒇𝒕 𝒊𝒏 𝒑𝒆𝒓𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆 𝒘𝒐𝒖𝒍𝒅𝒏’𝒕 𝒃𝒆 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒕𝒉𝒆 𝒗𝒐𝒊𝒄𝒆𝒔 𝒕𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒍𝒆𝒂𝒅 𝒕𝒉𝒆 𝒘𝒂𝒚. 🎤✨

Meet our 𝙜𝙪𝙚𝙨𝙩 𝙨𝙥𝙚𝙖𝙠𝙚𝙧𝙨 who will share insights that will help students to see 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐞𝐲𝐨𝐧𝐝 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐢𝐨𝐧𝐬 and 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐩𝐨𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬—bridging mindset, career direction, and personal growth.

✨ 𝑫𝒓. 𝑳𝒐𝒓𝒆𝒕𝒂 𝑷𝒂𝒔𝒄𝒖𝒂𝒍
Program Director of College of Business and Financial Science

✨ 𝑴𝒓. 𝑪𝒍𝒂𝒓𝒆𝒏𝒄𝒆 𝑱𝒂𝒌𝒆 𝑩𝒆𝒏𝒐𝒛𝒂
Marketing Activations Lead of D&V®

From breaking misconceptions to opening new paths in the industry, each talk encourages participants to 𝐂𝐓𝐑𝐋 their direction, 𝐒𝐇𝐈𝐅𝐓 their mindset, and better understand the 𝐌𝐄 they are becoming in this field. 🧠






🖼️: Makaveli Pante
📝: Anjolie Ombao

𝗜𝗡 𝗧𝗛𝗘 𝗦𝗣𝗢𝗧𝗟𝗜𝗚𝗛𝗧: 𝗠𝗥. 𝗝𝗠 𝗡𝗔𝗩𝗔𝗥𝗥𝗘𝗧𝗘 🔦💎

𝑻𝒉𝒆 𝒍𝒊𝒈𝒉𝒕𝒔 𝒂𝒓𝒆 𝒖𝒑, 𝒕𝒉𝒆 𝒔𝒕𝒂𝒈𝒆 𝒊𝒔 𝒔𝒆𝒕, 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒎𝒊𝒄 𝒊𝒔 𝒍𝒊𝒗𝒆.

We are proud to introduce the man steering the conversation at 𝑪.𝑼.𝑹.𝑨.𝑻.𝑬. No scripts, no fluff—just pure engagement. Get ready to experience the future of marketing through the lens of a true pro.

𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙝𝙖𝙨 𝙣𝙚𝙫𝙚𝙧 𝙨𝙤𝙪𝙣𝙙𝙚𝙙 𝙩𝙝𝙞𝙨 𝙜𝙤𝙤𝙙.

📍 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐀𝐫𝐭𝐬 𝐓𝐡𝐞𝐚𝐭𝐞𝐫
🗓️ 𝐌𝐚𝐲 14, 2026
🕛 12:00 𝐍𝐍 – 5:30 𝐏𝐌





Pubmat &Caption: Sofia Fernandez