Ad Standards Council

Ad Standards Council For Responsible Advertising. The main functions of ASC are to:
1. Screening of advertisements, with or without advertising claims.
2.

The Ad Standards Council of the Philippines is the advertising industry body in-charge of screening and regulating content of advertising materials across all media. Hearing of disputes on advertisements which pertain to content of the advertisements.
3. Resolution of dispute on advertisements arising from procedures of the ASC. We at the ASC are primarily concerned with advertising content and its implications, not on intent, in reviewing the merits of a material or case.

23/07/2026

Fixing an S1 error now takes a few minutes; resubmitting an entirely new application takes longer.

Check out the Standard Manual of Procedures under Rule IV, Section 2, Page 86 of the ASC Code on how to correctly submit an application.

https://asc.com.ph/wp-content/uploads/2023/03/ASC_Guidebook.pdf


22/07/2026

Having a dedicated community that understands the hard work behind our craft and getting to create with total confidence because everyone in the room grasps it--that is one of the beauties of self-regulation.


18/07/2026

We all share the responsibility to keep claims clear and truthful to help our consumers make informed decisions.

18/07/2026

When times are tough, it’s better to be clear than promote fear. According to our code, ads shouldn’t sow panic. We all share the responsibility to keep messages clear and grounded.

Learn more from the ASC Code:https://asc.com.ph/wp-content/uploads/2023/03/ASC_Guidebook.pdf

17/07/2026

Whether you're from a big agency, an independent creative, not yet a member, or somewhere in between, there's a place for you in the conversation.

Join us for Maki-Alam at Makialam on July 29, 2026 at Makati Diamond Residences for a fresh, insider experience on self-regulation!

What we show on ads impacts real people every day. ASC Circular 2026-008 officially bans gambling imagery and parapherna...
17/07/2026

What we show on ads impacts real people every day.

ASC Circular 2026-008 officially bans gambling imagery and paraphernalia on all media. Let's look out for our consumers and keep our public spaces responsible, ethical, and safe.

Check the full update here: https://asc.com.ph/



Self-regulation is a team effort. As AI and influencer marketing redefine our landscape, the ASC Code needs to be up to ...
16/07/2026

Self-regulation is a team effort. As AI and influencer marketing redefine our landscape, the ASC Code needs to be up to date.

This is why ! Join the conversation and let’s progress our industry together. Learn more from the ASC Code:https://asc.com.ph/wp-content/uploads/2023/03/ASC_Guidebook.pdf


True creative impact is built on respect, not shock value.Per Section 4 (Provision A) of the ASC Code, we keep the craft...
15/07/2026

True creative impact is built on respect, not shock value.
Per Section 4 (Provision A) of the ASC Code, we keep the craft clean by avoiding profanity and vulgarity to allow ads to resonate.

Self-regulation is our shared responsibility, explore the ASC Code and lead the standard:
https://asc.com.ph/wp-content/uploads/2023/03/ASC_Guidebook.pdf



Across generations, one thing remains constant: Truth should be protected to keep the industry credible and our consumer...
15/07/2026

Across generations, one thing remains constant: Truth should be protected to keep the industry credible and our consumers safe.



ASC Circular No. 2026-012Revised Policy on Music License RequirementKindly check out the full copy of the ASC Circular a...
02/07/2026

ASC Circular No. 2026-012
Revised Policy on Music License Requirement
Kindly check out the full copy of the ASC Circular at https://asc.com.ph

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6-7/F LTA Building, 118 Perea Street
Makati City
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