Shoof International

What a week at Fieldays 2026!

It was fantastic to connect with so many farmers, customers, partners and industry friends, past Shoofies and to have valuable conversations about animal health, wellbeing and on-farm care.

A frosty start to Fieldays this morning, but the Shoof stand has been buzzing from the moment the gates opened.

From visitors lining up to test their skills on the Shoof claw machine, to conversations about practical solutions for farmers, it's been a fantastic start to the week.

Shoof CEO Michaela Dumper also caught up with Waipā Mayor Mike Pettit to discuss the importance of agriculture, innovation and supporting New Zealand farmers.

We were also delighted to welcome a familiar face from Shoof's past, reconnecting with Dianne, who was part of the Shoof team more than 30 years ago - and is now winning at the Shoof claw machine! It's always special to hear the stories and memories that have helped shape our business over the years.

If you're at Fieldays, come and see us at Main Pavilion Site 40. Explore solutions for calving & rearing, hoof care, fencing, animal enrichment and more….and don't forget to try your luck on the claw machine!

What a great first day at Fieldays! 🙌

It was fantastic meeting so many customers, partners, and familiar faces. If you haven't stopped by yet, there's still plenty of time, we'll be here through Saturday.

Come say hello to the Shoof team, check out what's new, spin the wheel for your chance to win prizes, and take advantage of our exclusive Fieldays offers.

📍 See you at the Shoof site, Main Pavilion, Site 40, until Saturday!

Fieldays kicks off today! And we can’t wait to connect with you!

We’re kicking things off with 20%* off a huge range of farming favourites - shop the full range now at shoofdirect.co.nz and celebrate with us!

Jobs piling up? Shed running low? Don’t wait - stock up now and save 20%* while our Fieldays specials last.

✔ Calving & lambing essentials
✔ Hoof care & animal health gear
✔ Fencing, feeding & handling tools
✔ Poultry, pet & lifestyle gear

With trusted products used on Kiwi farms for decades, Shoof has the tools to help you get the job done right - and now for less.

Offer ends midnight Sunday 14th June 2026 – don’t miss out.

*Selected items are excluded from this offer. Online sales only, deals not available at your local retailer. Only while stocks last. Sale ends midnight 14th June 2026. For additional deals, visit your local rural store to see what’s available in-store.

The Shoof Product Catalogue has landed!

And judging by the feedback, it's already earning a spot on desks, shelves, and counters across the country. 🙌

Have you received your copy yet? Get it wherever you find Shoof now!

Whether you're looking for practical solutions, trusted advice, or great Fieldays deals, Shoof has you covered.

Come and see us at Fieldays:
📍 Main Pavilion | Site 40
📅 10–13 June
📌 Mystery Creek, Hamilton

📍 Heading to Fieldays?

Make sure Shoof is on your must-visit list. Find us in the Main Pavilion at Site 40 from 10–13 June at Mystery Creek.

Come and chat with the team, discover what's new, and take advantage of exclusive Fieldays specials, and maybe even some fun games 👀.