12/09/2020
GIVEAWAY!!!!
We are over the moon to have teamed up with for our first ever giveaway!
One lucky winner will get their hands on our beautiful crafted play trays made from sustainable New Zealand pine right here in Aotearoa.
Head on over to for more details.
Good luck everyone! @ Auckland, New Zealand
01/09/2020
Play, play and then play some more.
Play is at the very core of our business, we designed our mirror play trays to support, encourage and foster creativity, free play and imagination.
How you do encourage play?
01/09/2020
Exploring reflection and mirror images.
Walter is 10 months old and he loves climbing up anything - you name he’ll use it to prop himself up.
He loves gazing at his reflection in the mirror and exploring objects.
Photo credit
Loose parts
17/08/2020
Behind the scenes
Andre has been busy working on orders - check out our behind the scenes footage in highlights (on Instagram) to hear from Andre and see what he has been up to.
05/08/2020
Play is so incredibly important for child development and learning. Every child's brain development work is done through play.
When children lead in play, they gain the most developmentally.
Play is the way children learn about themselves, the people around them, the world they live in, and how things work in their world. Play is the way children naturally explore, and the way they gain and practice skills they will use for their whole lives
Child-led play is where the child takes the lead and the adult follows their cues. When play is child-led the developmental benefits are huge.
Babies and children who are allowed uninterrupted play-time are less likely to learn what ‘boredom’ is - they develop creativity, imagination and a concentration span that they take with them to adulthood.
When children have the freedom to rule how play occurs their interest will be more sustained. Play enables children to be creative and learn through discovery.
Child-led play is rather easy to describe and simply relies on the child to make the majority of decisions when engaging in play. Simply put, the child will choose the activity, toy or location for which to engage in play. It is all about giving the child choices instead of leading them in activities
Providing an inviting play space and letting a child choose what they are interested in and how they want to play with a particular object or environment is hugely rewarding for the child.
How do you encourage and foster child-led play?
24/07/2020
Raw talent
Andre, co-founder, responsible for making my vision a reality, master carpenter/craftsman extraordinaire and his wife Martinique – teacher and all-round good soul - both proud parents of Walter.
24/07/2020
Two families
Working together to create a meaningful product.
Sharing skills, knowledge and utilising each others unique talents has made this start up pretty special.
24/07/2020
Endless enthusiasm
Anna co-founder and designer, background in insurance and now learning all about marketing, play ideas, communication and customer engagement.
Married to Michael – engineer and kindest guy out there - both proud parents of Rose.
Photo credit
21/07/2020
Did you know
Mirrors are a great way to help with the development of self-awareness. Babies won’t realise they are looking at their own reflection until somewhere between 9 months to 18 months of age.
Self-awareness is an important skill for distinguishing "the self" from others, this is a significant milestone and fascinating to watch the realisation dawn on them when they finally make the connection.
There are five stages of self-awareness of what kids (from birth to 5 years old) can see in mirrors:
Stage 1 - that is a mirror
Stage 2 – there is a person in it
Stage 3 – that person is me
Stage 4 – that person is going to be me forever
Stage 5 – everyone else can see it
Since the very first time Rose looked in a mirror, she was in love with what she saw, a cute little baby beaming back at her, she turns her head back and forth and watches in delight as that baby mimics her every move, she still smiles and laughs and tries to kiss herself in the mirror all these months later – it is just another cute baby to play with.
Mirror recognition (and the advanced cognitive and emotional abilities that come with it) isn’t an easy feat and in fact in nature few animals can recognise their own reflections in a mirror.
How you can assist with this development – when your baby looks at their reflection in a mirror talk about what they look like and different parts of their body and what they can see. Show them where their eyes, nose, and other body parts are.
What stage is your baby at with mirror recognition?
21/07/2020
So it happened.
Months and months of planning, designing, brainstorming and oh so many messages between us has resulted in the launch.
Taking orders now and head on over to the "prices" highlight to take a look.
Each play tray is lovingly handcrafted and made to order.
Direct message for orders and look forward to assisting.
19/07/2020
Each play tray is:
🔹️Individually handcrafted and made to order (please allow a 3 week turnaround)
🔹️Finished with natural oils and wax
🔹️Framed with handcrafted New Zealand pine
🔹️Overall play tray size 290mm×390mm×40mm
🔹️Acrylic mirror (not glass) shatter resistant with pine backing
🔹️Corners sanded down
Pine play tray $148 RRP with a special introductory offer of $138 + postage and packaging until the end of August.