Strategic Marketing Management

Strategic Marketing Management Strategic Marketing Management is a student run organization at BI Norwegian Business School.

The Strategic Marketing Management (SMM) aims to highlight and increase the visibility of the MSc Program in Strategic Marketing Management. Most importantly, we seek to provide an arena to actively create value for our members in the programme, alumni's, businesses and other relevant organizations by enabling networking and knowledge exchange opportunities. Moreover, we strongly emphasize in creating a healthy and collaborative class spirit across the first and second years students by hosting both social and educational events throughout the academic calendar.

✨SMM BOARD RECRUITMENT✨Calling all Strategic Marketing Management students!The SMM Board is recruiting not only one, but...
01/09/2021

✨SMM BOARD RECRUITMENT✨

Calling all Strategic Marketing Management students!

The SMM Board is recruiting not only one, but TWO new members

Do you want to gain valuable experience, network, and make your BI experience a little more fun? Then what are you waiting for? 🤩

Applying is easy, you don't even need a CV, just follow the link below:
https://biso.no/verv/?underenhet_spec=strategic-marketing-management

15/03/2021

👇👇 LINK TO THE ACADEMIC SESSION 👇👇

Looking forward to seeing as many of you later today at 15.30 😁.

Topic: SMM ACADEMIC DAY
Time: Mar 15, 2021 03:30 PM Oslo

Join Zoom Meeting
https://binorwegianbusinessschool.zoom.us/j/68392972241?pwd=aElUeDZDVEhBOUNLUVhmNnliTGlzZz09

Meeting ID: 683 9297 2241
Passcode: 592232

Join by SIP
[email protected]
[email protected]

Join by H.323
109.105.112.236
109.105.112.235
Meeting ID: 683 9297 2241
Passcode: 592232

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✨‼️CALLING SMM STUDENTS TO AN ACADEMIC DAY ‼️✨Come join us tomorrow for an academic session with speakers from OPERA and...
14/03/2021

✨‼️CALLING SMM STUDENTS TO AN ACADEMIC DAY ‼️✨

Come join us tomorrow for an academic session with speakers from OPERA and RINGNES talking about the ins and outs of managing brands and social media !

🔺When ? 15.03.21 from 15.30.
🔺How ? Zoom link posted tomorrow, stay tuned !
🔺Who ? Free for all, join the SMM board and guest speakers to an instructive afternoon.

PS: We heard that those attending could get the chance to get richer in Pepsi Max while acing a Kahoot, could it be you ? 👀🥤🤓

New Year, New Opportunities 👩‍💼👨‍💻📈Here is a company looking for a SoMe / Media & communication assistant. If you are in...
01/02/2021

New Year, New Opportunities 👩‍💼👨‍💻📈

Here is a company looking for a SoMe / Media & communication assistant. If you are interested have a look here (Norwegian):

👇👇👇

Vi søker etter en deltids SoMe-rådgiver, perfekt for en student som er interessert i media og kommunikasjon og som har et godt øye for design. Noe for ...

The SMM is excited to announce its new board for this semester!🤩 We aim to increase engagement between the first and sec...
03/11/2020

The SMM is excited to announce its new board for this semester!🤩

We aim to increase engagement between the first and second year students and also conduct events that will complement the MSc program while staying true to the SMM phrase "Extend Beyond Marketing".😎

The board is constantly working on planning academic and social events as soon as feasible, and until then we encourage the students to keep in touch with each other and also feel free to reach out to the board for any suggestions or requests !

//❗️✨ BOARD RECRUITMENT CALL ✨❗️//Hi SMM people !It’s this time of the year where we are recruiting the SMM board for th...
22/09/2020

//❗️✨ BOARD RECRUITMENT CALL ✨❗️//

Hi SMM people !

It’s this time of the year where we are recruiting the SMM board for the 2020-2021 year to make the most out of our last student years despite the current context.
There is still hope and opportunities for us all to enjoy events that will make us grow our memories box and CV’s lines !

📌 To make it short and simple we have 4 positions opened:

🔺Business Relation Manager: is responsible for maintaining the relationship between the SMM and our sponsor(s) and potentially grow the sponsors portfolio. This role includes keeping in touch with sponsors, negotiate contracts, attend sponsored events and give feedback to sponsors. The role requires to be independent, take initiative and not be afraid of calling and emailing companies.

🔺Project/Event Manager: is in charge of organising academic and social events for the associations. The role entails to come up with event ideas, to book venues and key company speakers and to supervise the events from the beginning to the end. Ideally, the role would suit someone who is social, with good communication skills and driven to bring valuable academic experiences and fun memories to the students.

🔺Communication Manager: is responsible for ensuring SMM’s visibility both among the student body as well as to external partners. The role requires to actively promote events hosted by the SMM on our social media channels with interesting content which will engage the students. This role is particularly crucial in the COVID-19 times and requires someone dedicated to reach out well to the students with clear information and keep afloat their engagement to events

🔺Academic Association Manager: is responsible that the SMM program is up to the academic standards that are expected. That person is in constant communication with the class representatives and supports them when they feel that the academic standards are not met and they do not feel that the master chamber is listening to them and helping them. To help with the role, the manager has a contact person in BISO that can help strengthen and guide through potential discussions and processes with BI faculty.

📌The process goes has followed if you are interested in one of the mentioned positions:

1. Send a short video of you (max. 3 minutes) presenting who you are, why you are interested in the position/integrating the SMM and one action you would take regarding your chosen position if you already had it (ex: if you were to chose project manager, what event would you have plan now?). For those who are camera shy, you could answer these questions in a short-to-1 page document. Please also include your CV and send this all to the following address: [email protected]

2. If you are chosen to move on in the recruitment process, you will be invited to an interview (physical or digital) where your fate at the SMM will be decided in the following week 🤓

⚠️THE DEADLINE FOR APPLYING IS SUNDAY 27.09.20 AT 12 MIDDAY ⚠️

Do not hesitate to ask questions regarding the all process and see you all soon 🎉

All first-year Master students, remember to sign up to be a Buddy! ✨Even though this year's Buddy Week will be different...
11/06/2020

All first-year Master students, remember to sign up to be a Buddy! ✨

Even though this year's Buddy Week will be different we need YOU to give the new students a welcome they never will forget in an otherwise challenging time for everyone 🤝

If you're interested, please sign up to become a buddy at the link below 🤩

Thank you for your interest in being a Buddy for the MSc Buddy Week. We will kick off Buddy Week August 10th and although this year will be a bit different, we promise that together we will make unforgettable moments for both the new incoming students but also for us Buddies. This year we need you m...

22/04/2020

Many of our board members are soon graduating, and there are several open positions that needs to be filled!
Do you want to contribute to the student society, and gain valuable experiences along the way?
Apply by sending a motivation letter to [email protected] before 30. April 23:59! Read about the available positions below:

✨PRESIDENT✨
As the president of the SMM, the main role is that of linking BISO with the association so that the information from the national management smoothly arrives to the rest of the board.
The president also coordinates the activity of SMM and keeps track of the progression of the projects the SMM is currently carrying on, trying to provide help to the rest of the board.
Therefore two essential characteristics for this position are flexibility and being able to plan things well.
If you want to take on a challenging but very interesting position, don't hesitate to apply.

✨BUSINESS RELATIONS MANAGER✨
Business relations manager deals with existing sponsor and potential partners. The job is to make sure our existing sponsor is happy with the collaboration and make sure they get a good exposure and visibility towards marketing master students. You are also involved in developing and look for leads in potential collaborations.

✨COMMUNICATION MANAGER✨
As the Communication manager of SMM your main responsibility will be to create events, publish information and promote SMM on our social media platforms. You will work closely with the entire board, and especially with the event and project coordinator to promote both social and academic events. You will also work with the business relations manager to make sure our sponsor is promoted sufficiently. This is a great position for those who want to let their creativity shine and be the voice of SMA to fellow students!

✨EVENT COORDINATOR✨
As an event coordinator your role will be to organize the social events for your fellow classmates. You will have to plan and organize events in collaboration with external stakeholders and your board and have missions such as booking venues, negotiating the diverse entertainment with companies or make sure you’ll have the basic requirements for your events such as staff or food. If you are a natural planner and loves to have responsibilities and be in contact with people this might be the best role for you. It requires to be able to follow up with plan, keep contact with your companies and boards and satisfy all parties involved. It demands also that you are a people-person and enjoys giving of your time for your classmates to have fun and be close outside of school. The position will teach you to get out of your comfort zone and build your confidence when addressing to companies. It will allow your to make a lot of connections inside BISO and be in touch with other master students. Also it is a great way to learn how to better keep up with deadlines and to report on your work to your board members which rely on you!

✨PROJECT COORDINATOR✨
The position as the project coordinator entails planning and executing business-related events for the students in the MSc in Strategic Marketing Management. This position gives you the experience of planning real business events, and as a bonus advantage it enables you as a student to get into contact with relevant companies which could quickly become your future employer. In this role, you are responsible to find and choose relevant companies that are willing to present their thoughts and practices on marketing, and it will give you the opportunity to learn about them and spread the knowledge to your fellow students.

✨ACADEMIC RELATIONS MANAGER✨ NEW!
The academic relations manager represents the link between the program and the BI administration.
Your role is to have a good communication with the dean of the program and the class representatives and to make sure that the student organization is supporting them at its best. It is a supporting but fundamental role!

Last two weeks you got to know all the board members and it is now time for you to get to know our main sponsor PHD Medi...
11/03/2020

Last two weeks you got to know all the board members and it is now time for you to get to know our main sponsor PHD Media! ✨

PHD Media is a global media agency that provides planning and communication services for some of the world's leading brands.🙌 You can read more about them on their homepage: https://www.phdmedia.com/norway/

We lucky to have the opportunity to read their new book "Overthrow II" for free!😃
Overthrow II explores the 10 different challenger strategies, or narratives, used most powerfully today, each of them embodied in interviews with incisive leaders who have used them to break through in their market. We look at the strategic principles that each follows, the media behaviours they practise, and the part that today’s big themes like technology, data, culture and creativity play.

The book is a provocative and practical guide to focusing on what really matters: the narrative you need to be a compelling challenger brand in an increasingly noisy, crowded and distracted world.

🎬Watch this video teaser to learn more:
https://www.overthrow2.com/?fbclid=IwAR35PKjhepTSj9JI4VNpaLrvoc1PNwjasTAOxci8A97i1ORwtbMCWMCbXu4

📖Use this link to access the book: https://www.phdmedia.com/overthrow-ii/
Password: 0v3rthr0w!

An Omnicom Media Group Company

// Project Coordinator //📍 Hello, my name is Nikolai and I was born and raised in Spain, but moved to Norway 12 years ag...
02/03/2020

// Project Coordinator //

📍 Hello, my name is Nikolai and I was born and raised in Spain, but moved to Norway 12 years ago.🌴 -> ❄

👤 I am an internally driven person that likes to experiment with novel ways of solving problems - a fancier way of saying that I enjoy variety in the jobs I am doing.

💼 My role entails coordinating academic events. This involves emailing and/or calling companies, which is enjoyable if you like to discover firms and speak with people. By the way, I hope you look forward
to our academic afternoon in April! Moreover, I may also work with unrelated stuff like designing the SMM logo with the
feedback of our board.

// Financial Manager //📍Hey, my name is Uli and I am the Finance Manager in the board. ✨I am from Ukraine and can descri...
01/03/2020

// Financial Manager //

📍Hey, my name is Uli and I am the Finance Manager in the board.

✨I am from Ukraine and can describe myself as calm, responsible, and mostly smiling person (do not hesitate to smile in response when you see me around😁).

💼As a Finance Manager in SMM, I am trying to make event tickets as cheaper as possible for you guys. My goal is to bring some inspiration into the teamwork and provide students with enjoyment at the organised events.

// Event Coordinator //📍Hey, my name is Cindy and I am the Event coordinator of the SMM. ✨I was born in South America an...
29/02/2020

// Event Coordinator //

📍Hey, my name is Cindy and I am the Event coordinator of the SMM.

✨I was born in South America and grew up in France. I love it here in Norway and give it my all to succeed here and have fun along the way!

💼 Speaking of fun, my role implies that I organise all the social events for the master students in the SMM branch. I engage and organise events with the help of companies and BI administration to ensure that the students have fun and gather together outside of school to socialise and make great uni memories!

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