guilt.studio

On art direction and the importance of branding systems lecture at

[guilt] {exhibition.unit} (object) mock up/scene set-up/material and light testing for product prop
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[guilt] {spark} EVENT.IS.HOLLOW is an object emitting light and surfaced while searching for a way to embody in a geometry, the light's multitude of contexts and behaviours. We noticed one major characteristic of light: to be associated with and be perceived as an event. The object is a symbiosis of those experiences. The initial geometrical shape is inspired from the major event that takes place in space, the black hole and how the light is pulled in at its event horizon. Materialized in an aluminium torus, mounted on a circular frame which houses the LED light source, the surface gradually rippled according to a parametric algorithm, from the interior, minimum radius, peaking at the exterior maximum radius. The coating of shimmering epoxy, offers a meeting surface for the emitted light and the reflected surrounding space to bend together. Changing the viewing position, the event becomes dynamic, enhanced by the image of light and surroundings being pulled in and emitted simultaneously. End result is a hollow circle as an event, the light being materialised on the surface framing it. When light turned off, the mirrored surface melts the surrounding space.

[guilt] {spatial design} With MOMENTUM LAB, we are experimenting with the idea of shifting the narrative in retail towards a focused experience on a singular concept, a personalised invitation into an uninterrupted storytelling flow of the product, from virtual into physical. To manipulate space by teasing out its possibilities. Paradox fusion. A retail space with no merchandise on display. A suspended soft membrane container that serves as storage space enhanced with an automated delivery system for bringing the product to the user. A magnifying glass-like window that zooms into the main area of the space, connecting the street with the customer surface stage, generating an enhanced experience. The conceptual plot is to implement the momentum lab as a temporary installation in existing structures with minimal effort and interference.

The Iron Man came …
The wind sang through his iron fingers.
His great iron head, shaped like a dustbin but as big as a bedroom, slowly turned to the right, slowly turned to the left.
He was hearing the sea. His eyes, like headlamps, glowed white, searching the sea. Never before had the Iron Man seen the sea.
He swayed in the strong wind that pressed against his back.
And his (feet) … into space.’’
Adapted from The Iron Man by Ted Hughes
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OM pavilion displacing the past with present, heaviness with lightness, filling emptiness with air, silence with voices - places with people.
The intention is to boost social engagement by generating attraction, curiosity and surprise. OM is experienced throughout its interaction with the elements (wind becomes sounds and movement, voices are echoed, rain is redirected, light and surroundings reflected). The surrounding space flows unobstructed both visually and physically, continuing on the vertical dimension which increases the natural flow of air. Aiming for a surprising visual presence, it mirrors the event and expands the engagement possibilities by offering an open, safe space for social gatherings.
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Last night when OM turns its lights on at

guilt.studio a collaborative research and design practice crafting visual and spatial experiences.