26/04/2022
BRILLIANT THINKERS ONLY
All creative business face the risk of product failure: the client may reject the advertising agency's pitch or script for new work, the architect loses the competition to design a new building, the fashion model may not be the choice of the designer because, she is fat or getting old, and the studios hope for a blockbuster turns out to be a flop. In general, risk for creative business is a function of uncertained demand caused by model choices taste and time.