Beam Literati

Cultivating from Content Marketing

Just like a gift delivered when it is most needed, Content Marketing has become the most potent tool for brands to sell their relevance and value to their target audience, without actually trying to sell products or services.

Creating this niche with the target audience eventually becomes the reason why they want to buy your brand. It sells your products or services with so much conviction and builds a community of loyal customers, with strong potentials to grow.

For any serious marketing, Content Marketing will be strategic dissemination of valuable information that get the best attention of the brand’s target audience, retains their attention and ultimately drive them to patronize the brand with confidence.

In this digital age, marketing has become impossible without great contents, for this reason, many top brands make it an essential ingredient of their marketing strategy to have an effective Content Marketing Framework, that gives order and drive results.

The Content Marketing Framework details the purpose, for which a brand is creating contents. The framework must be detailed because in a nutshell it guides in the Content Marketing implementation and place emphasis on the impact of the results derived from these efforts.

For every result-driven Content Marketing Framework, the following must be the guiding principles:
a. Understanding the purpose for which Content Marketing is relevant to your brand
b. Creating a Content Marketing Strategy that is easy to execute and yet result-oriented (including planning, audience, channels and processes).
c. Measuring the impact of the Content Marketing activities in order to identify areas to reset, what to add or remove and ensure that the business is reaping from these activities.

Subsequently we will delve into more nitty gritty of Content Marketing.

Thanks for reading.

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Ten To-Do While Running A Brand's Hashtag

1. Register it.

2. Cross Network (Use the same hashtag on all channels).

3. Engage with it.

4. Track performance

5. Use relatable contents.

6. Work to trend hashtag.

7. Be clear about the message.

8. Understand how different social media platforms work.

9. Be professional and polite in responding to comments.

10. Ensure your hashtag doesn't have a double meaning.

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The beauty lies in the words. For those who enjoy poetry you might find this an interesting read.

The set of people governing Nigeria are not only incompetent but they are desperate. A few days ago the whole world experienced unprecedented expressions of dissatisfaction by Nigerians, especially the youth population, on the colossal failure of the Nigeria government and its structures, this popular uprising was tagged: , I'm sure by now we all know that the protests were beyond bringing attention to the activities of the Nigerian Police and its dreaded: Special Anti-Robbery Squad- the protests loudly expressed people's general frustrations.

Back to the point on the desperation of the scrounger ruling class, they are refloating the idea of Social Media Bill to gag Nigerians, understanding fully well that Social Media played a major role in driving protests and the world attention they got.

As expected, many Nigerians are already pushing hard with , this is a course that must be won. There must be no attempt to stop people from being able to air their grievances on Social Media since this forlorn ruling class has subliminally gagged the conventional media in Nigeria.

Dear LinkedIn Nigeria, we must join our Twitter neighbour to make this new resistance count.

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Fresh out of school, when we thought wearing a suit equals making money. The crux of this statement is to highlight the overwhelming importance of the informal sector to an economy such as Nigeria's.

Unfortunately, this sector has been overwhelmingly abandoned and the chase has been with the few utmostly competitive opportunities in the formal sector.

But let me join the school of thought that believes that if the informal sector in Nigeria is properly spruced then it can cater to the heavy joblessness bedeviling us.

Trust that Nigeria's government has bungled any opportunity to get it right, but it's never too late.

To add, I still love seeing people in a good suit but I respect those people who are engineering our economy in the informal sector.

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Nigeria Journalists Should Ask Tough Questions

Tough questions we all know make public servants and political office holders uncomfortable, but they must be asked because they are responsible for the welfare of the whole people and entities that make up the country.

Journalists in Nigeria must ask these group of persons tough questions, they must be questioned on how they are steering the affairs of the nation, why the majority of the people are not feeling the impact of governance after sixty years of self-rule.

Journalists in Nigeria must ask questions to get the people informed. Every Nigerian should get a chance to examine and determine what this group of persons is doing with the powers they hold on behalf of the people, only then can there be accountability.

Journalists should ask questions to disallow this group of people from getting comfortable with underperformance and overreach. Nigerians must begin to see the media as the conscience of society. Journalists should always stand with the people.

Learning from other nations, we would clearly see that journalists have held the responsibility of keeping office holders on their toes, making them feel scrutinized and by so bringing them to act in the interest of the people.

We all are witnesses to growing agitations from different quarters of the country on the activities of the Nigerian Police.

We are glad the most neglected part of the population of Nigeria, the Nigerian Youths have come out in billion decibels to air their grievances and the world had no options than to listen.

This is just the tips of the iceberg, many more eventful outcomes will spiral from these agitations.

We unequivocally support the protests to .

Good day All,

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Beam Literati (@BeamLiterati) | Twitter The latest Tweets from Beam Literati (). The Writing Company

Am I the only one noticing that the quality and quantity of many things being produced in Nigeria have been greatly comprised?

We must have the temerity to call out these brands that have taken advantage of the lackluster of government and its institutions to shortchange Nigerians, especially during these times where the impact of the Coronavirus pandemic are been felt most by the people.

I have even heard that some companies are outrightly declaring the reason for this cruel act to be the increase in the Value-Added Tax (VAT) by the government. This is not only untenable, but it's also criminal.

This is deep and unfortunate. The need to highlight this event is to encourage change that will differentiate brands with integrity and brands just there to cash-out at all costs, even if it means cheating the very people using such brands.

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Good day All,

We are now here:

https://twitter.com/BeamLiterati

https://www.linkedin.com/company/beam-literati

https://www.facebook.com/Beam-Literati

Kindly follow, like, react and patronize us.

Thanks.

Beam Literati (@BeamLiterati) | Twitter The latest Tweets from Beam Literati (). The Writing Company

Beam Literati as a writing company, emerge from the strong conviction that every entity, every brand, or individual should be able to tell their stories distinctively. We believe that each story goes a long way in formulating the identity of any entity.
A properly written story shows in clear terms the relationships between goals and the actions taken by any entity which engender lifetime loyalties. For brands, We help translate their objectives to relatable stories to capture their audiences using different mediums.
Using creative methods, We are able to compose evidence-based essays that paint our clients in a direction that sets them for glorious performances. We feature progressive contents and create continuous impacts for our clients in order to keep them at the top of the minds of their entire publics (especially customers).



Beam Literati…The Writing Company.