19/08/2026
💥 BUSINESS TIP 💥
💰 REVENUE IS NOT THE SAME AS PROFIT
A business can be making plenty of sales and still be struggling financially.
Why?
Because making money and keeping money are two different things.
Before celebrating your sales, ask:
📌 How much did it cost to deliver the product or service?
📌 What are your operating expenses?
📌 How much do you spend on marketing?
📌 Are you tracking your cash flow?
📌 What is your actual profit margin?
A business that generates ₦1 million in revenue but spends ₦900,000 to make it has a very different financial position from one that generates ₦700,000 and spends ₦300,000.
Don't just chase sales. Build a business that is profitable and sustainable.
For more insight tips, follow Erudite Consultancy
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