ARCON Colloquium

05/08/2026

Tomorrow, the conversation shifts.

Tomorrow, ideas become action.

Tomorrow, the brightest minds across advertising, marketing, media, technology, and academia come together to shape what's next.

AIC 4.0 is more than an event - it's where the future of advertising begins.

Whether you're a student, creative, brand leader, agency professional, or industry stakeholder, your seat at the table awaits.

Tomorrow | Thursday, 6 August 2026
8:00am Prompt
D'Podium Event Centre, Ikeja, Lagos.

The future isn't tomorrow... it starts tomorrow.

See you at AIC 4.0!

04/08/2026

2 DAYS TO GO!

The wait is almost over!

In just two days, the industry's brightest minds will gather to explore The Future of Advertising: The Role of Platforms, People and Regulation.

Big ideas.
Bold conversations.
Endless possibilities.

Don't miss the conversation that's shaping tomorrow.

03/08/2026

The countdown is officially on.

In just 3 days, the brightest minds in advertising, marketing, media, technology, and academia will gather to shape the future of the industry.

From thought-provoking conversations to groundbreaking insights and powerful networking opportunities, AIC 4.0 is where the next chapter of advertising begins.

The future won't wait. Neither should you.

Thursday, 6 August 2026
D'Podium Event Centre, Ikeja, Lagos
8:00am Prompt

See you where ideas become impact.

31/07/2026

Two Speakers. Two Powerful Conversations. One Unmissable Experience.

The future of advertising is evolving at lightning speed - and two industry leaders are set to unpack the conversations that matter most.

Omowunmi Owodunni
Former Chairperson, Advertising Standards Panel

Topic: Regulation and Digital Realities: Is Regulation Keeping Pace with How Advertising is Evolving?

Dotun Babatunde
Head of Digital Marketing, Olam Nigeria Limited

Topic: People, Influence and Content Ecosystems: How Creators, Communities and Media Shape Trust, Relevance and Engagement.

From the pace of digital transformation to the power of creators, communities and platforms, these sessions will challenge perspectives, spark fresh thinking, and redefine what's next for advertising and marketing communication.

The conversation is changing. Make sure you're in the room where it happens.

AIC 4.0 | 6 August, 2026

30/07/2026

In today's digital world, one question is impossible to ignore...

Who really controls what we see, what gets noticed, and what creates value?

Meet Dozie Mbanefo, MD/CEO, New Crystal Communications Limited, joining the distinguished lineup of speakers at the 4th Advertising Industry Colloquium (AIC 4.0).

Topic:
Platforms and Control: Big Tech vs Local Industry - Who Determines Distribution, Visibility and Value?

From algorithms to audience reach, and from global platforms to local innovation, this session will unpack the realities shaping the future of advertising and marketing communication.

Be part of the conversation that's redefining the industry, one insight at a time.

The future belongs to those bold enough to shape it.

29/07/2026

Meet Our Speaker!

As Artificial Intelligence reshapes the creative landscape, one question remains:

Who truly owns creativity?

We're excited to unveil Prof. Adepoju Tejumaye of the Mass Communication Department, University of Lagos, as one of the distinguished speakers at the 4th Advertising Industry Colloquium (AIC 4.0).

Topic:
Artificial Intelligence, Content Creation and Creative Ownership: Examining the Impact of AI on Creativity, Agency Roles and Intellectual Property - Perspective from Academia.

Join the conversation as we explore where innovation meets ethics, creativity meets technology, and the future of advertising takes shape.

The future is being written. Be part of the conversation.

08/07/2025

https://bit.ly/ARCON_AIC2025

The Meeting of Town and Gown

07/07/2025

The wait is over.
The Advertising Industry Colloquium 3.0 is happening TOMORROW!

Get ready to dive into powerful conversations, bold ideas, and future-shaping insights as we explore the theme: “From Dialogue to Data: Merging Storytelling, Human Engagement & Technologies in Marketing Communication.”

Date: Tuesday, 8th July, 2025
Time: 8:00am prompt
Venue: Sheba Centre, 20 Mobolaji Bank Anthony Way, Maryland, Ikeja, Lagos

With a powerhouse lineup of speakers, game-changing topics, and an audience of professionals, creatives, and innovators. This is one event you don’t want to miss!

Come early. Come ready. Let’s shape the future of advertising together.

04/07/2025

How do we stay culturally grounded in a tech-driven world?

At AIC 3.0, Mr. Idy Enang, a strategic leadership coach and marketing expert will explore the delicate balance between automation and authenticity in modern marketing.

Topic: “Cultural Relevance in Automation: How to Maintain Authenticity in Tech-Driven Marketing”

With decades of leadership in top-tier brands and a unique perspective on value-driven marketing, Mr. Enang will challenge marketers to innovate without losing their cultural soul.

Don’t miss this deep dive into staying true to your audience in an age of algorithms.

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Artificial Intelligence is changing everything, but can it replace the magic of human creativity?

Join Steve Babaeko, creative powerhouse and industry trailblazer, as he takes the stage at AIC 3.0 to break it all down.

Topic: “AI and Storytelling: How Artificial Intelligence can Support-Not-Replace Human Creativity in Content Development”

From award-winning campaigns to global insights, Steve will explore how AI can enhance storytelling while keeping human intuition, emotion, and originality at the heart of content creation.

Date: Tuesday, 8th July, 2025
Time: 8:00am prompt
Venue: Sheba Centre, Maryland, Ikeja, Lagos.

Come learn how to fuse tech with creativity, the smart way.