01/08/2020
Our S.W.O.T ANALYSIS COURSE PREPARES YOU FOR the BEST & WORST TIMES IN BUSINESS ✊🏽💯🌟
▪︎Prepares you for both expected & unexpected threats
▪︎Helps you identify & maximise opportunities for your business.
▪︎Helps you focus on your 1st priority as a business owner: revenue!
▪︎Helps you identify the core competencies of your business (USPs)
▪︎Helps you build upon your company’s strengths.
▪︎Helps you identify, reverse or weaken your company’s weaknesses.
▪︎Helps you hold a down-to-earth conversation with yourself regarding your limitations as a business.
▪︎Forms the basis of information for future strategic planning.
This Online Course has been simplified into 4 practical, down-to-earth modules to help you comprehend, understand & easily apply the concept of S.W.O.T Analysis in setting up your new business, better managing your current business or scaling your business to a larger size.
Although many are familiar with the term S.W.O.T Analysis, most of us have not had a practical encounter with deploying this urgent & important marketing & business concept for our business.
This online programme is designed as a thorough, video-based & screen-sharing training experience, which you can play & pause at your convenience.
FOR WHOM:
▪︎Small business owners (pharmacies,farmers, Small scale manufacturers, supermarkets,petrol stations,online stores, schools,etc.)
▪︎Self Employed professionals (PR & AD Practitioners/Lawyers/Doctors/Dentists/Architects/Interior Decorators/Graphic Artists/Writers/Printers/Programmers/Make-Up Artists/Movie directors/Producers/ Property Managers/Loan Sharks/Fitness Coaches/Other Coaches/Consultants, etc.)
▪︎Literate Artisans (who can read & write): Mechanics/Painters/Carpenters/Plumbers/White Goods Technicians/etc.)
▪︎Proprietors, Founders, Owners of NGOs & NPOs, Charity Initiatives/Movements/Political Parties,etc.)
▪︎Marketing Students (In higher institutions of learning or life-long learners)
▪︎Marketing Practitioners (Especially management Trainees in small,medium & large organisations in both private & public sectors)
All You Need to take this vital programme: 👇👇👇
All You Need to Take this Vital Course:👇👇👇
▪︎Internet access
▪︎A smart phone, laptop or other personal computer
▪︎About one-and-a-half hours of continuous study time in all. You can also pause & continue at your convenience.
▪︎Willingness to apply the practical examples & do the compulsory quizzes that accompany each module
▪︎Visit www.marketingsimplifiedng.com to register for this affordable, basic & fundamental knowledge.
▪︎Click on the SWOT Analysis course, click enroll & make payment on our secure Paystack-enabled payment gateway.
▪︎Training curriculum Developed & Packaged by:
Boye Adefila, your ‘street’ marketing coach & founder CEO of Downtoearth Marketing Services. Boye knows where the shoe pinches, being a small business owner himself and has worked with hundreds of small business owners & big businesses for over three decades across Lagos, Abuja & Accra. He was a copywriter at leading firms like TBWA\CONCEPT & Insight Redefini (formerly Insight Communications) a senior communications manager at Glo Mobile & Former managing director at Marketing Mix & Ideas, a PR & Events Management firm. He is on Instagram as
▪︎Course Fee:
#5,450 (VAT Inclusive)
▪︎To Register Now:
Visit www.marketingsimplifiedng.com & make payment via our Paystack enabled payment gateway.
16/10/2019
The year ends in a bit! Are you satisfied with your revenue so far? If not, here are a few posers:
A. Business development is actually everybody's Job but a few people's job function!
B. If this obtains, it follows that these few people have to UNLEARN OLD WAYS of generating new business or growing current business.
C. Do not assume your business development staffers know exactly what to do, simply because you have given them & promised them !
D. The old school sales strategy is to CHASE new business. The new way is to ATTRACT new business.
E. How did our mothers make our fathers do the chasing? Remember the saying "A woman chases a man till he catches her"?
Discover how to apply this TESTED & TRUSTED ancient technique for modern day business development & many more techniques at our all-day 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐃𝐄𝐕𝐄𝐋𝐎𝐏𝐌𝐄𝐍𝐓 #𝐌𝐀𝐒𝐓𝐄𝐑𝐂𝐋𝐀𝐒𝐒 on the 2nd of November, 2019, in Lagos.
𝗪𝐇𝐎 𝐒𝐇𝐎𝐔𝐋𝐃 𝐀𝐓𝐓𝐄𝐍𝐃:
Anyone who's responsibility is business development, regardless of nature of business or sector.
𝐎𝐔𝐑 𝐅𝐀𝐂𝐔𝐋𝐓𝐘
Saidat Lawal Mohammed: Business Director, SPV Nigeria Limited.
Former Snr. Manager- Trade Marketing, MTN Nigeria.
Boye Adefila
Fellow Institute of Strategic Customer Service & Trade Management; CEO, Downtoearth Marketing Services, Marketing Coach
𝐒𝐏𝐄𝐂𝐈𝐀𝐋 𝐅𝐄𝐀𝐓𝐔𝐑𝐄
kunle Adefila
Sales & Marketing Consultant, Business Coach; retired banker, Motivational speaker & CEO KGL Prime Consult.
𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐌𝐄 𝐅𝐎𝐑𝐌𝐀𝐓
Our classes are 70% practicals & case studies + 30% theory & 100% fun!
Students are entitled to one full week of voluntary access to any of the coaches via WhatsApp or agreeable channels for post class Q&A & further guidance.
𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐌𝐄 𝐅𝐄𝐄
#55,000 (Vat inc.) 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝? Call/Whatsapp 08165285675 or 08036972256. You may also email us here: [email protected]
𝐕𝐄𝐍𝐔𝐄: Knowledge Hub, Magodo Phase 2, Lagos Mainland.
Email: [email protected]
25/08/2019
The more you look at marketing as warfare the more these words by the legendary Roman General (Publius Flavius Vegetius Renatus) make sense.
'When at peace prepare for war...'
Whether you're hitting your revenue and profitability targets or not, you can not afford to drop the ball when it comes to tooling and retooling your staff.
Your clients's needs continue to vary and so do your staff's training gaps.
At Downtoearth Marketing Training Services, we work with unit supervisors, HODs and HR managers in the various arms of marketing and marketing communications, to anticipate, identify and address these training gaps.
If you would like to turn this monologue into a dialogue, feel free to speak with us on 08165285675 or send us an email here [email protected]
You may also simply request your FREE copy of our training calendar: [email protected]
Thank you.
25/08/2019
Gone are the days when Art Directors were only actively involved in ex*****on. Today, many advertising, PR and Experiential agencies are benefiting from the strategic input of .
Try as he or she may, one planner cannot be on top of all briefs in the system, whereas THERE IS NO SMALL BRIEF!
It is with this in mind that we you to recommend your Art Directors to our
Although they work in creative teams with copywriters or content writers, Art Directors need to voice their challenges in their own private space, where they can also learn in the way and manner best suited to their creative orientation.
𝗪𝐡𝐚𝐭 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐨𝐮𝐥𝐝 𝐭𝐡𝐞𝐲 𝐥𝐞𝐚𝐫𝐧?
♧ The thinking process that precedes Idea Generation (Strategy!)
♧ How to convert Consumer Insights to Actionable Campaigns
♧ How to travel from Ideation to Ex*****on Angles
♧ Types of Insights (Consumer/Market/Product/Media)
♧ Idea Generation Hacks (TESTED Creative Techniques for finding ideas in MINUTES!) *
♧ How to overcome creative blocks
♧ Managing Internal (Account Management) & External Expectations (Client)
♧ Finding Balance Between Winning Awards, Solving Real Problems & Making Money for the agency.
OUR UNIQUE TRAINING METHOD:
70% Practicals & 30% Theory.
We have tested this on several occasions and are convinced it is a faster and more effective way to impart knowledge.
DATE:
Saturday, 31st of August, 2019.
VENUE:
The ,8a Olayinka Balogun Street,Magodo 2, Lagos.
HOW LONG?
1 week, inc. of one ALL-DAY PHYSICAL CLASS & ONE ALL-WEEK ONLINE CLASS/TUTORIALS
How much does it cost to send one delegate?
#75,000.00
𝐀𝐫𝐞 𝐭𝐡𝐞𝐫𝐞 𝐬𝐮𝐩𝐞𝐫 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬?
Payments received on or before Tuesday, 27th of August, qualify for a 5% early discount.
Group discount of 5% also applies to 3 or more delegates.
Payments: COPYCOACH NIGERIA LIMITED ECOBANK 212 207 6874
Enquiries:
Please call/whatsapp 08165285675 / 08036972256
07/08/2019
Did your staff miss the first edition?
Here is a second chance!
Master class for .
👇👇👇👇👇
Discover all you missed & MORE at the 2ND edition of our 𝐈𝐍𝐍𝐎𝐕𝐀𝐓𝐈𝐕𝐄 𝐈𝐃𝐄𝐀 𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐈𝐎𝐍 𝗪𝐎𝐑𝐊𝐒𝐇𝐎𝐏 𝐟𝐨𝐫 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐓𝐈𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐄𝐑𝐒.
Getting your client’s approval is just the beginning of Bus. Development. The real battle is getting your
AUDIENCE'S APPROVAL!
This requires a constant update of your methods, because consumers are moving targets, with ever-changing interests, concerns & behaviours.
DISCOVER to help you grab their ATTENTION regardless of age, gender, location & occupation; sustain their INTERESTS, regardless of competing propositions & ultimately make them SIGN UP for your client’s products/services.
Our full day programme is an intensive, hands-on COACHING SESSION: 20% strategy, 30% case studies, 30% class work & 20% Q&A
from 9am - 4pm.
✔FOR WHOM?
•Experiential Copywriters
•Managers & Owners of Activation Firms
•Events Marketing Professionals
•Client Service Executives &
•Planners in Experiential Marketing
•Anybody saddled with Idea Generation & Proposal Packaging in experiential firms.
✔COURSE CONTENT:
•Strategy before ideation; the role of market, brand & consumer insights
•Converting Insights to actionable ideas
•Holistic & Integrated Look at Activations
•Current & futuristic evaluation of Distribution Channels (Touch Point Dynamics)
•Strategy Hacks for Experiential Briefs (The Game Changer!)
•Starting from the core (Brand DNA)
•Your role in the brand story (Immediate/Middle & Long-Term Objectives)
•How to leverage the Sensory Map
•The Stakeholders’ Matrix (Where's the money?)
•Consumer Language & Platform Dynamics
•Sign Posts on The Consumer Journey (Show & Tell – to Involve & Sign Up)
•LOCATION: Lagos Mainland
•DATE: Tuesday, August 20.
PROGRAMME FEE: #75,000.00
• Special 10% Return Reward (Agencies who patronised the 1st edition)
• 10% reward for payments received on or before 12th of August.
•10% reward for team bookings.
🌟To register kindly DM or
Call/Whatsapp/Email Ogechi on 08036972256 / [email protected]
06/08/2019
Una don hear o!
Same logic applies to the counter-argument for hardwork. Many successful people are posting videos about hardwork being their success secret.
Let them walk backwards and try hardwork without direction.
Except for very few cases the generality of successul men and women go through CLARITY (to choose a clear goal), STRATEGY (decide on a plan to achieve the goal), then EXECUTE (Hardwork) + God's luck!
Some do it unconsciously, which is why they give this one sided advice, some do it because they had mentors, others through din of observation and studying, yet others through clan culture (Onitcha Bilionaires)
Same applies to marketing communications or its most popular child, advertising.
It's not how early you get to the marlet or how late you leave. Punctuality will help when you have done the basics.
You can't have a product I don't like and think you will sell more than someone who has what I like but who says "Shop opens between 12pm & 2pm".
Moral of this rant: Noise is good when you have something worth shouting about.
Fix your brand promise!
I don go be dat 🚶♂️
05/08/2019
Here's another opportunity to discover all you missed & MORE at the 2ND edition of our 𝐈𝐍𝐍𝐎𝐕𝐀𝐓𝐈𝐕𝐄 𝐈𝐃𝐄𝐀 𝐆𝐄𝐍𝐄𝐑𝐀𝐓𝐈𝐎𝐍 𝗪𝐎𝐑𝐊𝐒𝐇𝐎𝐏 𝐟𝐨𝐫 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐓𝐈𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐄𝐑𝐒.
Getting your client’s approval is just the beginning of Bus. Development. The real battle is getting your
AUDIENCE'S APPROVAL!
This requires a constant update of your methods, because consumers are moving targets, with ever-changing interests, concerns & behaviours.
DISCOVER to help you grab their ATTENTION regardless of age, gender, location & occupation; sustain their INTERESTS, regardless of competing propositions & ultimately make them SIGN UP for your client’s products/services.
Our full day programme is an intensive, hands-on COACHING SESSION: 20% strategy, 30% case studies, 30% class work & 20% Q&A
from 9am - 4pm.
✔FOR WHOM?
•Experiential Copywriters
•Managers & Owners of Activation Firms
•Events Marketing Professionals
•Client Service Executives &
•Planners in Experiential Marketing
•Anybody saddled with Idea Generation & Proposal Packaging in experiential firms.
✔COURSE CONTENT:
•Strategy before ideation; the role of market, brand & consumer insights
•Converting Insights to actionable ideas
•Holistic & Integrated Look at Activations
•Current & futuristic evaluation of Distribution Channels (Touch Point Dynamics)
•Strategy Hacks for Experiential Briefs (The Game Changer!)
•Starting from the core (Brand DNA)
•Your role in the brand story (Immediate/Middle & Long-Term Objectives)
•How to leverage the Sensory Map
•The Stakeholders’ Matrix (Where's the money?)
•Consumer Language & Platform Dynamics
•Sign Posts on The Consumer Journey (Show & Tell – to Involve & Sign Up)
•LOCATION: Lagos Mainland
•DATE: Tuesday, August 20.
PROGRAMME FEE: #75,000.00
• Special 10% Return Reward (Agencies who patronised the 1st edition)
• 10% reward for payments received on or before 12th of August.
•10% reward for team bookings.
🌟To register kindly DM or
Call/Whatsapp/Email Ogechi on 08036972256 / [email protected]
04/08/2019
The Workshop for Art Directors in Marketing Agencies held today at the
Interested in our training calendar?
Contact: [email protected] 08036972256 ♧The Dowontoearth Training Company
27/07/2019
Save the date! Saturday, 3rd of August.
TITLE:
Idea Generation Programme For #𝐀𝐑𝐓𝐃𝐈𝐑𝐄𝐂𝐓𝐎𝐑𝐒 🎨
𝐒𝐘𝐋𝐋𝐀𝐁𝐔𝐒:
♧ Creative Strategy in Six-Smart Steps ♧ Making the transition from to
♧ The Creative Process {Tested methodologies for generating ideas}
♧ The transition from Creative Idea to Innovative Idea
♧ Dancing to the imaginative tango between words & pictures.
♧ Resolving the conflict between strategic Relevance and Unexpected Resonance
♧ Say Goodbye to Creative Blocks
♧ Selling your idea in pictures (A presentation hack!) Venue: The Knowledge Hub, Magodo Phase 2, Lagos.
Time: 9am to 4pm
Date: Saturday, 3rd of August, 2019.
PROGRAMME FEE:
#85,000.00 Only.
(All inclusive*) Get as much as 25% off when you register early for three or more delegates.
Get actionable take-away templates you can refer to again and again.
Get one week FREE access to the training faculty, even after the all-day coaching.
Get lifetime access to our newsletter
And much more!!! Register for this well thought-out, hands-on programme by our tested and trusted faculty.
Call/Chat with Ogechi on 08036972256 or send an email to [email protected]
The Advertiser:
Downtoearth Marketing - The Marketing Training Consultancy.
06/08/2019
05/08/2019
04/08/2019
27/07/2019