Copywriting and Content Writing Hub

How Business Owners Can Link Content To Their Overall Marketing Strategy

When it comes to content marketing, the goal is to use content to hand the customer from one stage of the customer journey to the next.

Failure to do this is not only bad marketing but will also lead to a bad user experience.

To keep things simple for this post, let's use a 3-step customer journey.

Readers >>> Leads >>> Customers.

At each stage, you need you'll need different types of content to hand them over to the next stage.

Let's start with the first one.

READERS

When a visitor lands on your site and consumes your blog post, your blog post should be able to hand them over to the next stage (leads).

One way you can do this is by including a lead magnet that readers have to sign up for. This takes them off your website to an email list where you can start nurturing them.

A lead magnet is an irresistible bribe offering value in exchange for your customer’s contact info.

Examples include - content upgrades, guides, white papers, cheat sheets, etc.

By signing up for that lead magnet, you know what they are interested in already (especially if you have multiple products). This helps you with your nurturing strategy.

Another way you can do this is to point them to the service page of your website, and have them take the action there. This could be booking a free appointment or signing up for a discount.

LEADS

At this stage, your customers are aware of their problem and your product but are not sure if it will work for them.

How do you use content at this stage?

1. You can send them emails with relevant info about the lead magnet they signed up for

2. Make them sign up for a product demo

3. Give a free trial for your product

4. Use customer stories that portray the customer as the hero of the story.

5. Use product comparisons that show why your product is better than your competitor.

To mention a few.

All these types of content are priming then to before customers. This leads us to the next stage.

CUSTOMERS

Hurray! all your efforts are bearing fruits. They have made their first purchase.

Pop a bottle, give a bonus to your team members. But don't stop at that first purchase (oops! You know that already)

It's time to make them repeat buyers. While your email marketing and copywriting will put all hands on deck to keep this on a roll, you can also use content to support it.

How do you do this?

1. Send a welcome email immediately after purchase that's personalized.

Thank them for their purchase. Show a video or process on how to use your product.

Have a community? Add them to it.

The goal here is to make your customer excited about your product.

2. Keep sending them relevant content about their interest. The nurturing doesn't stop

3. Create behinds the scene content that shows your business just being you

4. Tell your origin story, etc.

While all these are also brand awareness content, they help to increase customer retention and loyalty.

PS: if you're a content writer, bring this to the table.

Why?

Because what's important to business owners are revenues and cost.

They must see the big picture of how your content can help them increase their bottom line.

If you're writing mostly brand awareness content, eg blog posts and articles, at least use that stage to help generate leads.

That's all for today. I hope you got value.

Have questions or contributions?

Leave them in the comments.

WHAT IS COPYWRITING AND CONTENT WRITING ALL ABOUT?

Hey friend, if you're hearing these terms for the first time, you may be wondering what they are.

The first thing you'd notice is that both terms have writing, and you write right? 😀

But we aren't talking about casual writing here, but writing that brings about business results.

Without further ado, let's discuss them.

COPYWRITING

Copywriting is simply using words to persuade a prospective customer to buy from you. The ultimate purpose of copywriting is to drive leads and sales for a business.

The person responsible for writing such promotional content is called a copywriter.

CONTENT WRITING

Content writing is the writing that focuses on informing or educating a prospective customer about a brand. It's using content to drive brand awareness and engagement.

The person who writes such content is called a content writer.

Copywriting or Content Writing: Which one is right for you?

It depends on you, and which one you enjoy doing most.

For me, I started as both, writing both content and copy, but more content.

These days, I'm gravitating more towards copy.

If you're finding it difficult to niche down, and stick with one at the beginning, it's fine. You can always find your sweet spot down the road.

However, if you can choose your niche from the beginning, it amplifies your authority the more.

WHAT PERKS DOES CONTENT AND COPYWRITING OFFER?

✅ Be your own boss, set your own schedule and work from home. Especially when you are a freelancer.

✅ You are always in demand. Business need you to solve their problem - awareness and sales. Sales is the lifeblood of every business, if a business is not making sales, it will eventually fold up.

✅ It's scalable. As a copy or content writer, you can easily scale your business by becoming an agency. You have other writers you contract jobs to, and get a commission.

✅ More time for family, friends and fun. You don't have to miss picnic, get-together or game time anymore. You set your own hours.

HOW DO I BECOME A COPYWRITER OR CONTENT WRITER?

Like every skill, you need to be trained. The good news is everyone can be trained to become a copy or content writer.

You don't need a perfect writer or speaker, and trust me, you don't even need to have done anything related to copy or content writing before.

All you need is to have basic grasp of the English language (if you understand and speak fluent English, you're good to go) and a coach to help you get started.

Do I need a coach? Can't I learn from YouTube? You can.

But imagine the hours it will take to look for quality content on YouTube.

Not only that, how would you know if your writing is good if you're not getting feedback?

Here at the C2 Hub, we train you to become a skilled and highly-demanded writer. We also offer a community that will inspire and support you to become the best you can be.

Ready to get started? Click on the WhatsApp button below to send us a message.

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Hey Everyone, welcome to the Copywriting and Content writing hub.

We help businesses use the skill of copywriting and content writing to drive awareness, engagement and sales.

As a business owner, your prospective customer has two options; but from you or your competitor.

If you don't position your brand, as well as products and services as the solution to their problem, you help help them make the choice of buying from your competitor.

This is why both content and copywriting is important to your business.

To help business get these results, skilled copywriters and content writers are needed.

This leads to the other facet of what we do: training individuals to become highly skilled content writers and copywriters.

We show you how you can use content and copywriting to earn consistently and comfortably even if you have no clue about writing other than the one you did in school.

Again, welcome to the C2 Hub.