21/04/2025
Book Title: Comparative International Marketing
Authors: Ibidunni, Olanrewaju Samson, PhD; Iyiola, Oluwole O., DBA; Ibidunni, Ayodotun Stephen
About the Book
Comparative International Marketing is a scholarly and practical resource that delves into the dynamics of global marketing with a distinct focus on Nigerian practices in export and international trade. Authored by seasoned academics and practitioners, the book provides an in-depth understanding of how international marketing theories and strategies are adapted and applied within the Nigerian context.
This book stands out as a vital tool for:
Academics seeking localized content that aligns with global marketing frameworks
Practitioners involved in export, trade, and business development
Government policy makers working on trade and economic policies
Students at undergraduate and postgraduate levels, as well as those in Colleges of Education offering business-related courses
Whether you are researching international business strategies, looking to enhance your marketing operations, or formulating policy around international trade, this book offers practical insights, case studies, and comparative analyses that are both academically rigorous and industry-relevant.
Comparative International Marketing bridges the gap between global marketing concepts and the realities of African markets, making it an indispensable guide for understanding Nigeria’s role and potential in the global economic landscape.
21/04/2025
: by Olanrewaju S. Ibidunni addresses a critical challenge in the Nigerian marketing landscape — the persistent gap between marketing theory and practical application.
In an environment where textbook knowledge often fails to reflect real-world complexities, this book steps in to bridge that divide with a refreshing, hands-on approach.
The Nigerian marketing environment is unique, characterized by a mix of vibrant entrepreneurship, shifting consumer behaviors, infrastructural challenges, and policy inconsistencies. Yet, many existing academic resources are either too theoretical or detached from local realities. Marketing Management: Practical Perspective fills this vacuum by providing not just foundational marketing principles but also contextual insights and applicable strategies relevant to Nigeria and other emerging economies.
Each chapter is structured to first introduce key marketing concepts and then transition into real-life applications through case studies, local examples, and practical illustrations. From product development and branding to distribution, promotion, and customer relationship management, the book emphasizes tools and tactics that resonate with marketers operating in Nigeria’s dynamic business space.
Whether you're a student, marketing practitioner, or entrepreneur, this textbook equips you with the understanding and skills to make informed decisions and drive marketing success in a practical and results-driven manner.
19/04/2025
Title:
Marketing Research for Excellence – Olanrewaju S. Ibidunni (Concept Publications)
Looking for a solid marketing research textbook?
Grab “Marketing Research for Excellence” by Dr. Olanrewaju S. Ibidunni, FNIMN – a must-have for marketing students, researchers, and professionals.
Publisher: Concept Publications
Content: 16 well-structured chapters that fully align with the NUC-approved marketing research curriculum for Nigerian universities.
Perfect for: Students, MBA candidates, Lecturers, and Marketing professionals.
This book is widely used in top Nigerian institutions and makes learning marketing research simple, logical, and practical.
Pickup/Meetup available within Abeokuta, Ogun State. Delivery can be arranged.
Feel free to DM me for more info or negotiation! 0803 332 3989 +2348037622932
19/04/2025
Welcome to IBID Global Consulting Enterprise where we promote:
✅ Training of Small and Medium Entrepreneurs
✅ Resuscitating, Collapsing Businesses with appropriate Marketing Strategies
✅ Developing and Managing Businesses for Sustainability
