29/05/2026
While many companies are off for the Hari Raya Haji public holiday, our Founder and Principal Sales Trainer, Mindie Sai - Sales Performance Coach spent the day conducting retail sales training for a client from a public-listed gold jewellery company.
Over the past 3 years, we had the opportunity to train 10 batches of their front liners. Today’s session focused on developing their newer hires — employees who have been with the company for less than 2 years — to strengthen both their selling confidence and customer experience skills.
Some of the key areas we worked on today:
✨ Differentiating the business through experience-based selling
✨ Developing the right service mindset and attitude
✨ Managing emotions professionally during customer interactions
✨ Handling customers’ critical questions and objections effectively
✨ Responding in ways that take care of customers’ emotions
✨ Transforming from an order-taker into a trusted advisor
✨ Up-selling and cross-selling naturally without being pushy
✨ The do’s and don’ts when presenting jewellery
✨ Creating urgency and closing techniques
One of the most rewarding moments as a trainer is seeing participants transform from passive learners into actively engaged contributors throughout the session.
Grateful for the client’s continuous trust and partnership in allowing us to support and develop their sales team over the years.
Next month, we will be working closely with the Branch Heads to co-create and establish service standards that further elevate the customer experience across the retail branches.