University Tun Abdul Razak,Malaysia

Universiti Tun Abdul Razak a Double Winner at The BrandLaureate - SMEs Best Brand Awards 2011

12 January 2012

Universiti Tun Abdul Razak (UNIRAZAK) further cemented its status as one of Malaysia's preferred private universities by winning not one but two awards at the recent BrandLaureate ' SMEs Best Brand Awards 2011, organised by the Asia Pacific Brands Foundation (APBF) and held on Thursday night, 12 January 2012 at Sunway Resort Hotel & Spa and graced by H.E. Tun Dr Mahathir Mohamad, Patron of the APBF.

On behalf of UNIRAZAK, YBhg. Prof. Datuk Dr. Md. Zabid Hj. Abdul Rashid, President and Vice Chancellor of Universiti Tun Abdul accepted the following two awards: Best Brands in Education - Tertiary and Best Brands in Brand Management.

YBhg. Prof. Datuk Dr. Zabid said "These awards are ours because UNIRAZAK has an immensely talented and capable staff who have all contributed immeasurably to UNIRAZAK's success."

"In 2009 the decision was made to rebrand ourselves from UNITAR to UNIRAZAK. Cosmetically, we undertook a rebranding exercise with a new acronym, logo and university tagline that reflects our strengths and aspirations - 'Innovation. Leadership. Entrepreneurship' The most crucial step, however, was the decision for us to focus on innovative academic programmes that offer niche content, thereby separating us from our competitors. The purpose of our rebranding had little to do with monetary or financial improvements. Rather, we saw a need in the education industry to provide more unique academic programmes that will further propel Malaysia into high-income nation status and developed nation status by 2020."

UNIRAZAK has pioneered many innovative academic programmes, becoming the first to offer programmes in areas such as Government and Public Policy, Leadership, Entrepreneurship, etc, and their Global Islamic Finance master programme is the first of its kind in Malaysia. They are also the first to offer an accounting Bachelor degree in co-operation with CPA Australia - graduates from this UNIRAZAK course will automatically qualify for CPA Australia membership.

UNIRAZAK's strategic rebranding decision has paid off handsomely as UNIRAZAK has won not just at the BrandLaureate - SMEs Best Brand Awards 2011 but also took the bronze award at the Putra Brand Awards (Education and Learning) 2011 (Malaysia's largest consumer based awards) and SME Negara from SME Recognition Award. With these awards in hand UNIRAZAK has won recognition from Malaysia's leading consumer-based awards and industry-based awards. With the awards testifying to the strength of UNIRAZAK's brand and the undeniable niche, unique content offered by its academic programmes, UNIRAZAK is well poised for its future and deliver on its vision to become 'The Leading Institution in providing Quality Education and Human Capital in 'niche' Areas among Emerging Economies'

Universiti Tun Abdul Razak a Double Winner at The BrandLaureate - SMEs Best Brand Awards 2011

12 January 2012

Universiti Tun Abdul Razak (UNIRAZAK) further cemented its status as one of Malaysia's preferred private universities by winning not one but two awards at the recent BrandLaureate ' SMEs Best Brand Awards 2011, organised by the Asia Pacific Brands Foundation (APBF) and held on Thursday night, 12 January 2012 at Sunway Resort Hotel & Spa and graced by H.E. Tun Dr Mahathir Mohamad, Patron of the APBF.

On behalf of UNIRAZAK, YBhg. Prof. Datuk Dr. Md. Zabid Hj. Abdul Rashid, President and Vice Chancellor of Universiti Tun Abdul accepted the following two awards: Best Brands in Education - Tertiary and Best Brands in Brand Management.

YBhg. Prof. Datuk Dr. Zabid said "These awards are ours because UNIRAZAK has an immensely talented and capable staff who have all contributed immeasurably to UNIRAZAK's success."

"In 2009 the decision was made to rebrand ourselves from UNITAR to UNIRAZAK. Cosmetically, we undertook a rebranding exercise with a new acronym, logo and university tagline that reflects our strengths and aspirations - 'Innovation. Leadership. Entrepreneurship' The most crucial step, however, was the decision for us to focus on innovative academic programmes that offer niche content, thereby separating us from our competitors. The purpose of our rebranding had little to do with monetary or financial improvements. Rather, we saw a need in the education industry to provide more unique academic programmes that will further propel Malaysia into high-income nation status and developed nation status by 2020."

UNIRAZAK has pioneered many innovative academic programmes, becoming the first to offer programmes in areas such as Government and Public Policy, Leadership, Entrepreneurship, etc, and their Global Islamic Finance master programme is the first of its kind in Malaysia. They are also the first to offer an accounting Bachelor degree in co-operation with CPA Australia - graduates from this UNIRAZAK course will automatically qualify for CPA Australia membership.

UNIRAZAK's strategic rebranding decision has paid off handsomely as UNIRAZAK has won not just at the BrandLaureate - SMEs Best Brand Awards 2011 but also took the bronze award at the Putra Brand Awards (Education and Learning) 2011 (Malaysia's largest consumer based awards) and SME Negara from SME Recognition Award. With these awards in hand UNIRAZAK has won recognition from Malaysia's leading consumer-based awards and industry-based awards. With the awards testifying to the strength of UNIRAZAK's brand and the undeniable niche, unique content offered by its academic programmes, UNIRAZAK is well poised for its future and deliver on its vision to become 'The Leading Institution in providing Quality Education and Human Capital in 'niche' Areas among Emerging Economies'

UNIRAZAK wins at 2nd International Standard Quality Award 2012 - Quality College and University

27 April 2012

Continuing its run of accolades and plaudits, Universiti Tun Abdul Razak (UNIRAZAK) won further recognition at the 2nd International Standard Quality Award 2012, held at the Grand Dorsett Subang Hotel on 27 April 2012. UNIRAZAK was honoured as the winner in the category 'Quality College and University', and was the only award winner in this category.

UNIRAZAK is an ISO 9001:2000-certified institution, meaning that its work processes adhere to strict internal quality controls and procedures. This enables UNIRAZAK to increase efficiency, prevent errors, reduce risk, and generally plan better when it comes to work ex*****on. UNIRAZAK's faculties and departments under a major ISO audit every year to ensure that all its Quality Procedures and Standard Operating Procedures are revised and up-to-date.

YBhg. Prof. Datuk Dr. Mohd Zabid b. Hj. Abdul Rashid, President and Vice Chancellor of UNIRAZAK, said "This award is in addition to the Putra Brand Award, BrandLaureate Awards, SME Award, and other awards that we have won. It signals the continuation of the plaudits and acknowledgments that UNIRAZAK is receiving due to your (the staffs') hard work and dedication. We accepted this award on behalf of all the staff who have contributed their time and effort to ensuring that UNIRAZAK constantly reaches new heights."

"We very thankful to have received this award, and wish to express heartfelt thanks for making it possible. We hope you (the staff) will continue striving and working hard to make UNIRAZAK even more successful than before.", he continued.

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