PR Practitioner 101

The original Barcelona Principles were listed as follows:

1. Importance of goal setting and measurement

2. Measuring the effect on outcomes is preferred to measuring outputs

3. The effect on business results can and should be measured where possible

4. Media measurements requires quantity and quality

5. AVEs are not the value of Public Relations

6. Social Media can and should be measured

7. Transparency and replicability are paramount to sound measurement

Why Public Relations different from marketing and advertising?

The lines between public relations (PR) and marketing can oftentimes become easily blurred, even by professionals in the industry. While objectives, goals, and even some tactics may be closely related, there is a clear division between marketing and PR.

To keep it simple, marketing is focused on driving sales and doing so by promoting products, services, or ideas. Public relations (PR)) is more focused on the maintenance of a positive reputation of a company, brand, or person.

Tips for professional media reporting on COVID-19 vaccines

Tips for professional media reporting on COVID-19 vaccines Tips for professional media reporting on COVID-19 vaccines by World Health Organization (WHO) released by 7 December 2020.source: https://www.who.int/news-r...

101 - The Umbrella of Public Relations

https://youtu.be/OGULosafwxw

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.

Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with - whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.

In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.

Public Relations Practitioners