30/08/2026
๐ฒ๐น๐ฑ AFTER RAY ABELAโS ARTICLE: WHAT CAN MALTA ACTUALLY DO ABOUT SOCIAL MEDIA, AI & ONLINE SAFETY?
After reading Ray Abelaโs article โSocial Media u AI: Wasal iลผ-ลปmien gฤงar-Responsabbiltร โ, one thing is clear:
๐ Malta does not need to choose between online safety and freedom.
We can protect children, fight scams, fake profiles and malicious deepfakes while still protecting:
๐ฐ Journalism
๐ฃ๏ธ Freedom of expression
๐ Privacy
๐ญ Satire and parody
๐ก Innovation
๐ค Responsible AI development
The question is not:
โ How do we control the internet?
It should be:
โ
How do we make the digital world safer without creating unnecessary surveillance or censorship?
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๐ WHAT ARE OTHER COUNTRIES DOING?
๐ฆ๐บ AUSTRALIA
Australia has introduced restrictions requiring certain social-media platforms to take reasonable steps to prevent under-16s from maintaining accounts.
Importantly, responsibility is primarily placed on the platforms, not on children.
๐ฌ๐ง UNITED KINGDOM
The UK Online Safety Act requires stronger age-assurance systems for po*******hy and certain harmful online material.
A simple:
โ๏ธ โI am over 18โ
is no longer considered sufficient in many regulated situations.
๐ฎ๐ช IRELAND
Ireland has created Coimisiรบn na Meรกn, bringing important online-safety and Digital Services responsibilities under one regulatory structure.
For Malta, Ireland is particularly interesting because it shows how a small EU country can organise online-safety regulation.
๐ซ๐ท FRANCE
France has introduced enforceable age-verification requirements for access to online po*******hy, backed by regulatory powers.
๐ช๐ธ SPAIN
Spain has been developing privacy-preserving age-verification systems and stronger protections for minors.
The important idea is:
๐ prove your age without revealing your entire identity.
๐ช๐บ EUROPEAN UNION
Europe already provides much of the legal foundation through:
โ๏ธ Digital Services Act
๐ค EU AI Act
๐ชช EU Digital Identity Wallet
๐ง EU child-online-safety guidance
So Malta does not have to start from zero.
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๐ฒ๐น WHAT COULD MALTA DO?
Here are 10 practical steps:
1๏ธโฃ ONE FRONT DOOR FOR ONLINE HARM
Create one national portal where citizens can report:
๐จ Cyberbullying
๐จ Cyberstalking
๐จ Fake profiles
๐จ Identity theft
๐จ Doxxing
๐จ Online fraud
๐จ Deepfake abuse
๐จ Blackmail
The citizen reports the problem once.
The system determines whether it should go to:
๐ฎ Police
๐ก MCA
๐ IDPC
โ๏ธ another competent authority
People should not have to understand government bureaucracy before asking for help.
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2๏ธโฃ PROTECT CHILDREN BY DESIGN
Platforms used by children should provide stronger protections by default.
For example:
๐ More private accounts
๐ซ Stronger contact restrictions
๐ต Fewer addictive notifications
๐ Better blocking tools
๐จ Easier reporting
๐จโ๐ฉโ๐ง Better parental tools
๐ Effective age assurance where necessary
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3๏ธโฃ VERIFY THE AGE โ NOT THE WHOLE PERSON
This could become one of the strongest principles.
A website may only need to know:
โ
โThis person is over 18.โ
It does NOT necessarily need:
โ Full name
โ ID-card number
โ Address
โ Exact date of birth
The developing European Digital Identity infrastructure could help make this possible.
๐ Verify the Age โ Protect the Identity.
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4๏ธโฃ FAKE PROFILES NEED A SMARTER APPROACH
We should not automatically force everybody online to publish their real identity.
There are legitimate reasons for pseudonymity:
๐ฐ Journalistic sources
๐ฃ๏ธ Whistleblowers
๐ฅ Support communities
๐ Privacy
๐ณ๏ธ Political discussion
Instead, platforms could distinguish between:
๐ค Verified Human
and
๐ Public Real Name
They are not the same thing.
A person could be verified privately while continuing to use a pseudonym publicly.
๐ Verify the Human โ Protect the Identity.
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5๏ธโฃ TAKE MALICIOUS DEEPFAKES SERIOUSLY
AI can generate increasingly convincing:
๐ฅ Videos
๐๏ธ Voices
๐ธ Images
๐ค Impersonations
Malta should have fast procedures for dealing with:
โ Deepfake fraud
โ Sexual deepfakes
โ AI blackmail
โ Identity impersonation
โ Reputation attacks
โ Election manipulation
The EU AI Act already provides important transparency rules.
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6๏ธโฃ FASTER ACTION AGAINST DIGITAL FRAUD
Imagine someone receives a video appearing to show a relative saying:
๐ฌ โI urgently need money.โ
But the voice and face were generated by AI.
People need:
๐จ Simple reporting
๐ฆ Faster cooperation with financial institutions
๐ฎ Specialist police support
๐ฑ Platform cooperation
๐พ Rapid preservation of digital evidence
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7๏ธโฃ KEEP MCA AT THE CENTRE OF EU DIGITAL REGULATION
The Malta Communications Authority (MCA) is already Maltaโs Digital Services Coordinator under the EU Digital Services Act.
Rather than duplicating European structures, Malta can strengthen coordination between:
๐ก MCA
๐ฎ Police
๐ IDPC
โ๏ธ Justice system
๐ง Child-protection services
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8๏ธโฃ DIGITAL & AI EDUCATION
Regulation alone will never solve everything.
We also need education.
Children, parents, educators and older citizens should learn how to recognise:
๐ค AI-generated content
๐ญ Deepfakes
๐ฃ Phishing
๐ฐ Online scams
๐ค Fake profiles
๐ฐ Disinformation
๐ Privacy risks
Digital literacy is becoming a form of personal protection.
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9๏ธโฃ PLATFORMS NEED RESPONSIBILITY TOO
The burden cannot always fall on the victim.
Large platforms should provide:
โ
Effective reporting
โ
Appeals
โ
Faster responses to serious abuse
โ
Child protections
โ
Transparent moderation systems
โ
Cooperation with legitimate investigations
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๐ PROTECT FREEDOM OF EXPRESSION
This is essential.
Online-safety legislation must clearly protect:
โ
Political criticism
โ
Government criticism
โ
Opposition criticism
โ
Journalism
โ
Investigations
โ
Opinions
โ
Satire
โ
Parody
โ
Peaceful disagreement
But freedom of expression does not automatically protect:
โ Threats
โ Stalking
โ Fraud
โ Blackmail
โ Identity theft
โ Malicious impersonation
โ Certain unlawful deepfakes
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๐ฒ๐น THE MALTA MODEL COULD BE SIMPLE
๐ง Protect the Child
๐ Protect the Identity
๐ค Verify only where necessary
๐ค Identify synthetic deception
๐จ Make reporting simple
โ๏ธ Act against genuine criminal abuse
๐ฐ Protect freedom of expression
๐ช๐บ Work with European systems rather than reinventing them
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๐ญ The real challenge is balance.
Technology and AI will continue developing.
Trying to stop technological progress is unrealistic.
But progress without safeguards is also unacceptable.
The objective should therefore be:
๐ฒ๐น A safer digital Malta โ without turning Malta into a surveillance society.
Safety + Privacy + Freedom + Responsibility + Education
That, in my view, is the discussion Malta now needs to have.