BFA in Digital Arts

cal traditions and new practices confront and influence each other within a contextual, cultural and theoretical framework. Through a combination of practical and theoretical modules, the course encourages the development of critical and original approaches to contemporary creative production and enables students to actively investigate the influence of new digital technologies in relation to creativity and visual communication. The programme provides a framework within which students are prepared for further academic research as well as integration into the various graphic design, illustration and animation industries which require a high degree of digital creativity. The interdisciplinary nature and the level and depth of the course prepares students to fuse theoretical knowledge with the use of contemporary technologies to conceive, develop, produce, and present innovative artworks and provides them with the opportunity to conceptually and technically refine their work in preparation for professional artistic practice. Skills attained will allow graduates to significantly contribute to the development of content in a variety of fields and to become eligible for gainful employment in areas with a focus on creative digital media production, such as in the graphic design, the publishing and the digital games industries; the moving image and animation fields, as well as in more generalised fields which increasingly draw upon the creation of new media talent such as those of the audio-visual, gaming, mobile services, social software, and IT.