Journal of multidisciplinary research for SMET

📘 New Article Published | JMR-SMET (Vol. 2, Issue 1 – 2026)
The Journal of Multidisciplinary Research for SMET is pleased to announce the publication of a new research article:
📝 Review of the Impact of PESTEL Factors on the Performance of Private Colleges in Myanmar
Authors: Ye Lwin Hein, Oyyappan Duraipandi
🔎 Study Insight:
This review critically examines how Political, Economic, Social, Technological, Legal, and Environmental (PESTEL) factors influence the sustainability and performance of private higher education institutions in Myanmar, particularly in the post-2021 context. The article highlights the importance of institutional resilience, academic leadership, and adaptive capacity in navigating complex external disruptions.
📌 Keywords: PESTEL factors, Higher Education, Institutional Performance, Myanmar

📄 DOI: https://doi.org/10.64297/jmrsmet.v2i1.44

👉 Read the full article: https://smetjournal.com

📢 Call for Papers – Volume 2, Issue 1 (2026)
JMR-SMET welcomes high-quality original research articles, review papers, and interdisciplinary studies in the fields of:
• Sciences
• Management
• Engineering
• Technology
✔ Peer-reviewed
✔ Fast-track review process
✔ International open-access journal
Submit your manuscript at:
🌐 https://smetjournal.com
We look forward to your valuable research contributions.

Review of the Impact of PESTEL Factors on the Performance of Private Colleges in Myanmar | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

📢 Editorial Announcement – JMR-SMET

We are pleased to announce that Prof. (Dr.) Shashi Kant Gupta has joined the Journal of Multidisciplinary Research for SMET (JMR-SMET) as Associate Editor.

His academic expertise, research experience, and commitment to scholarly excellence will contribute significantly to strengthening the journal’s editorial standards, peer-review quality, and academic impact. We warmly welcome his valuable support in advancing multidisciplinary research across Sciences, Management, Engineering, and Technology (SMET).

📌 Call for Papers – Volume 2, Issue 1 (2026)
We invite researchers, academics, and professionals to submit high-quality manuscripts covering multidisciplinary research areas within SMET.

✔ Fast-track publication
✔ Peer-reviewed international journal
✔ Indexed in multiple academic platforms

🌐 Submit your manuscript: www.smetjournal.com

We look forward to your research contributions.

🆕 New Article Published | JMR-SMET
Volume 2, Issue 1 (2026)

📘 Title:�Investigation on Intention to Repurchase in Social Media Platforms Among Young Consumers from China: A Brand Marketing Context
Author:�🔹 Arkar Htun�School of Business, University of International Business and Economics, Beijing, China

📌 DOI:�https://doi.org/10.64297/jmrsmet.v2i1.39

📅 Published: January 23, 2026

🔍 About the Study
This research explores how internet marketing and brand-related factors shape repurchase intentions among young Chinese consumers on social media platforms. Using a quantitative research design, data were collected from 262 participants, and advanced modeling techniques (CFA and SEM using AMOS) were applied to evaluate the structural relationships and mediating effects.

📊 Key Findings
✔ Brand trust, popularity, and homogeneity directly influence repurchase intention�✔ Brand trust acts as a key mediator, transforming brand perceptions into repeat purchasing behavior�✔ Several brand factors influence repurchase indirectly through trust mechanisms�✔ Trust-building strategies are essential for sustaining brand loyalty in digital marketplaces

🎯 Why This Study Matters
The findings provide strategic insights for digital marketers, brand managers, and e-commerce platforms, highlighting the central role of trust, online engagement, and value creation in driving repeat purchases in competitive social media markets. The study offers evidence-based guidance for building long-term brand loyalty in China’s digital consumer economy.
📖 Read the full article:�🌐 www.smetjournal.com

📢 Call for Papers – Volume 2, Issue 1 (2026)
The Journal of Multidisciplinary Research for SMET (JMR-SMET) is currently accepting submissions for Volume 2, Issue 1 (2026).
🟣 Continuous submission (no fixed deadline)�🟣 Quarterly publication (4 issues per year)�🟣 Double-blind peer review�🟣 Open-access publishing with DOI for all accepted articles
✔ Why Publish with JMR-SMET?
• Fast and transparent peer-review process
• COPE-aligned publication ethics
• Indexing in Google Scholar, Crossref, ASCI, EuroPub, ResearchBib, ResearchGate
• Multidisciplinary scope across Sciences, Management, Engineering, and Technology
🔗 Submit your manuscript:�👉 https://smetjournal.com

� � � �

Investigation on Intention to Repurchase in Social Media Platforms Among Young Consumers from China: A Brand Marketing Context | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

🆕 New Article Published | JMR-SMET
Volume 2, Issue 1 (2026)

📘 Title:
Impacts of Product Attributes, Pricing, and Marketing Activities on Purchase Intention of Child Fever Medicines in Myanmar

Author:
🔹 Min Yan Paing
Master in Public Health, Parul Institute of Public Health, Parul University, Vadodara, Gujarat

📌 DOI:
https://doi.org/10.64297/jmrsmet.v2i1.24

📅 Published: January 4, 2026

🔍 About the Study
This study examines how customer perceptions of product attributes, pricing, and marketing activities influence mothers’ purchase intentions toward SaRa Syrup, an economy-priced paracetamol brand for children in Myanmar. The research adopts a quantitative approach using quota sampling, with data collected from 100 mothers who use SaRa Syrup.

📊 Key Findings

✔ Price perception, brand name, and promotional activities significantly and positively influence purchase intention
✔ SaRa Syrup has rapidly emerged as the second market leader within two years, despite competing against a premium-priced market leader
✔ Packaging and regulatory compliance were found to have no significant impact on purchase intention
✔ Marketing strategies play a critical role in shaping consumer decisions in the child healthcare product market

🎯 Why This Study Matters

The findings offer valuable insights for public health marketers, pharmaceutical companies, and policymakers, highlighting how affordable pricing and effective promotion can influence healthcare purchasing behavior in developing markets. The study contributes to understanding consumer decision-making in pediatric medicine markets within Myanmar’s evolving healthcare landscape.
📖 Read the full article:
🌐 www.smetjournal.com

📢 Call for Papers – Volume 2, Issue 1 (2026)
The Journal of Multidisciplinary Research for SMET (JMR-SMET) is currently accepting submissions for Volume 2, Issue 1 (2026).
🟣 Continuous submission (no fixed deadline)
🟣 Quarterly publication (4 issues per year)
🟣 Double-blind peer review
🟣 Open-access with DOI for all accepted articles
✔ Why Publish with JMR-SMET?
Fast and transparent review process
COPE-aligned publication ethics
Indexing in Google Scholar, Crossref, ASCI, EuroPub, ResearchBib, ResearchGate
Multidisciplinary scope across Sciences, Management, Engineering, and Technology
🔗 Submit your manuscript:
👉 https://smetjournal.com

Impacts of Product Attributes, Pricing, and Marketing Activities on Purchase Intention of Child Fever Medicines in Myanmar | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

🆕 New Article Published | JMR-SMET
Volume 2, Issue 1 (2026)

📘 Title:
The Effect of Educational Input on Early Grade Reading Skills in Taunggyi Township

Authors:
🔹 Nang Aye Zarni Aung – Research Scholar, Department of Statistics, University of Cooperative and Management (Sagaing)
🔹 Dr. Khin San Kyi – Department of Statistics, University of Cooperative and Management (Sagaing)

📌 DOI:
https://doi.org/10.64297/jmrsmet.v2i1.34

📅 Published: January 4, 2026

🔍 About the Study
This study investigates how educational inputs influence early grade reading skills among students in Grades 1–3 in Taunggyi Township, Myanmar. Using a cross-sectional quantitative research design, data were collected from 300 participants, including students and teachers, through structured questionnaires. The study employed two-stage stratified random sampling and analyzed data using SPSS Version 27, applying descriptive statistics and multiple regression analysis.

📊 Key Findings
✔ Significant improvement in reading skills across grade levels
✔ Phonological awareness emerged as the strongest skill
✔ Reading comprehension remained the most challenging area
✔ Positive predictors of reading proficiency included:
Adult support with homework
Presence of an adult reader at home
Use of Myanmar exercise books
Teacher marking and formative assessment practices
Non-remote school location
⚠ Overreliance on summative assessment negatively affected reading performance
✔ Female students and students speaking Myanmar at home showed higher reading outcomes

🎯 Why This Study Matters
The findings underline the critical role of parental involvement, learning materials, geographic accessibility, and formative assessment in strengthening early-grade literacy. This research provides valuable insights for educators, policymakers, and education planners seeking to improve foundational reading skills in Myanmar.

📖 Read the full article:
🌐 www.smetjournal.com

📢 Call for Papers – Volume 2, Issue 1 (2026)
The Journal of Multidisciplinary Research for SMET (JMR-SMET) is accepting submissions for Volume 2, Issue 1 (2026).
🟣 Continuous submission (no fixed deadline)
🟣 Quarterly journal (4 issues per year)
🟣 Double-blind peer review
🟣 Open-access publication with DOI
✔ Why Publish with JMR-SMET?
Fast and transparent peer-review process
Ethical publishing standards (COPE-aligned)
Indexing in Google Scholar, Crossref, ASCI, EuroPub, ResearchBib, ResearchGate
Supportive editorial guidance for authors
🔗 Submit your manuscript:
👉 https://smetjournal.com

The Effect of Educational Input on Early Grade Reading Skills in Taunggyi Township | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

🆕 New Article Published | JMR-SMET
Volume 1, Issue 2 (2025)

📘 Title:
A Study on Intrasectoral Communication Status among Middle Leaders in Myanmar’s International Schools

Authors:
🔹 Zun Pwint Phyu (MIBA), Yangon, Myanmar
🔹 Dr. May Soe Aung
📌 DOI: https://doi.org/10.64297/jmrsmet.v1i2.35
🔍 About the Study
This mixed-methods study examines how intrasectoral communication shapes the leadership practices of middle leaders in Myanmar’s international schools. Using an explanatory sequential design, the research combines a survey of 120 middle leaders from 15 schools with in-depth interviews of 20 participants to capture both structural patterns and lived experiences.

🧩 Key Insights
✔ Middle leaders are frequently included in discussions, but their actual influence on final decisions remains limited
✔ Communication practices and institutional support are perceived as moderate, with strong variation across schools
✔ Hierarchical structures, unclear role expectations, and dual teaching–leadership responsibilities constrain effectiveness
✔ Factors such as gender norms, generational differences, and diverse educational backgrounds shape communication dynamics
✔ Transparent, collaborative, and inclusive communication is strongly linked to better morale, trust, and policy coherence

🎯 Why This Matters
The study highlights the need for:
Clearer communication structures
Targeted leadership development for middle leaders
More meaningful participation in decision-making
Strengthening intrasectoral communication can enhance distributed leadership and improve organizational effectiveness in international schools across Myanmar.
📖 Read the full article:
🌐 www.smetjournal.com

📢 Call for Papers – Volume 2, Issue 1 (2026)
📘 Journal of Multidisciplinary Research for SMET (JMR-SMET)
We are pleased to announce that submissions are now open for Volume 2, Issue 1 (First Quarter 2026).
JMR-SMET welcomes original research articles, review papers, and conceptual studies across:
🔹 Sciences
🔹 Management
🔹 Engineering
🔹 Technology
🔹 Interdisciplinary & applied research
✨ Why Publish with JMR-SMET?
✔ Double-blind peer review
✔ Fast and ethical editorial process
✔ Open-access publication
✔ DOI registration via Crossref
✔ Indexed in Google Scholar, ASCI, EuroPub, ResearchBib, ResearchGate
📌 No fixed submission deadline – rolling submissions accepted
📌 Quarterly publication (4 issues per year)
🔗 Submit your manuscript: www.smetjournal.com

A Study on Intrasectoral Communication Status among Middle Leaders in Myanmar’s International Schools | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

🎉 New Article Published in JMR-SMET!

Volume 1, Issue 2 (2025)

📘 Title: Factors Affecting Professional Development of Teachers of Secondary Schools in Nepal

Authors:
🔹 Sushma Tamang – Lincoln University College
🔹 Dr. Anjay Kumar Mishra
🔹 Dr. Sateesh Kumar Ojha

📌 DOI: https://doi.org/10.64297/jmrsmet.v1i2.33

⸻

🔍 About the Study

This research examines the key factors influencing professional development (PD) among secondary school teachers in Nepal. It highlights how personal motivation, institutional support, school leadership, and digital literacy shape teachers’ participation and engagement in PD initiatives.

🧩 Key Insights:

✔ Teacher motivation and school leadership play critical roles in effective PD engagement.
✔ Digital literacy and technology-mediated learning foster confidence and flexibility among teachers.
✔ Collaborative, classroom-connected PD activities strengthen reflective practice and teaching quality.
✔ Localized and context-specific PD programs are essential for long-term teacher resilience and sustainable educational improvement.

🎯 Why This Matters

The study provides meaningful implications for:
• Educational policymakers
• School administrators
• Teacher training institutions
• Curriculum designers

It emphasizes the importance of context-responsive, digitally supported, and collaborative PD frameworks to enhance teaching quality across Nepal’s secondary education system.

⸻

📖 Read the full article and explore more research:

🌐 www.smetjournal.com

Factors affecting Professional Development of Teachers of Secondary Schools in Nepal | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

🆕 New Article Published in JMR-SMET!

Volume 1, Issue 2 (2025)

📘 Title: Enhancing Safety Climate Through Occupational Safety and Health Training in the Healthcare Setting: The Mediating Role of Safety Communication

Authors:
🔹 Subash Ghimire – Lincoln University College
🔹 Dr. Anjay Kumar Mishra – Madhesh University
🔹 Dr. Amiya Bhaumik – Lincoln University College

📌 DOI: https://doi.org/10.64297/jmrsmet.v1i2.32

⸻

🔍 About the Study

Healthcare workers are exposed to a wide range of occupational hazards, making a strong safety climate essential in hospital environments. This study investigates how Occupational Safety and Health (OSH) training and safety communication influence workplace safety culture in healthcare settings.

Using data from 250 healthcare professionals (doctors, nurses, and technical staff) and advanced statistical methods such as SEM and SPSS, the research provides evidence-based insights into safety improvement practices.

⸻

🧩 Key Findings:

✔ OSH training significantly improves safety communication (β = 0.54)
✔ OSH training directly enhances the safety climate (β = 0.52)
✔ Safety communication positively contributes to safety climate (β = 0.25)
✔ Safety communication partially mediates the relationship between training and safety climate

🎯 What This Means for Healthcare Organizations

The study emphasizes that:
• Training alone is not enough clear, continuous safety communication strengthens outcomes.
• Hospitals should integrate structured OSH communication plans with their training programs.
• Strengthening both training and communication helps build a proactive and resilient safety culture, reducing occupational hazards for frontline workers.

📖 Read the full article and explore more research at:

🌐 www.smetjournal.com

Enhancing Safety Climate Through Occupational Safety and Health Training in the Healthcare Setting: The mediating Role of Safety Communication | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

📢 New Publication in JMR-SMET!

Title: The China–ASEAN Expo as a Driver of Digital Service Exports: A Mechanism-Based Review

Authors:
🔹 Prof. Liu Zhuguang – School of Economics, Guangxi University, China
🔹 Htet Thiri Naing – Research Scholar, School of Economics, Guangxi University, China

📘 DOI: https://doi.org/10.64297/jmrsmet.v1i2.29

💡 Abstract Overview:
This paper explores how the China–ASEAN Expo (CAEXPO) serves as a vital platform for fostering digital service trade, regional economic integration, and technological innovation across ASEAN countries.
The study identifies key mechanisms—including policy transmission, platform empowerment, enterprise upgrading, and scale promotion—that collectively drive digital export growth.
By applying theories of regional integration and transaction cost economics, the paper highlights how CAEXPO reduces trade barriers, enhances cross-border collaboration, and strengthens ASEAN–China cooperation in the digital economy.

🔍 Key Highlights:
• Examines CAEXPO’s role in advancing digital service trade.
• Analyzes institutional collaboration and innovation mechanisms.
• Offers policy insights for sustainable digital economic growth in the ASEAN region.

🧩 Published in Journal of Multidisciplinary Research for SMET, Volume 1, Issue 2 (2025).
📖 Read more: www.smetjournal.com

The China-ASEAN Expo as a Driver of Digital Service Exports A Mechanism-Based Review | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

📢 New Research Published in JMR-SMET!

Title: From Human Intuition to Data Intelligence: Rethinking Talent Management through HR Analytics

Authors:
🔹 Avash Koirala – Ph.D. Scholar, Lincoln University College, Malaysia
🔹 Dr. Amiya Bhaumik – President, Lincoln University College, Malaysia
🔹 Dr. Sateesh Kumar Ojha – Asia Regional Dean, Lincoln University College, Malaysia
🔹 Prof. A.K. Mishra – Dean, Madhesh University, Nepal; Professor, Kathmandu College of Management

📘 DOI: https://doi.org/10.64297/jmrsmet.v1i2.31

💡 Abstract Overview:
As organizations transition from intuition-based HR to data-driven decision-making, this paper explores how HR Analytics transforms Talent Management. The study examines how leveraging analytics enhances talent acquisition, retention, and organizational competitiveness—redefining the role of data intelligence in managing people effectively.

🔍 Highlights:
• Explores the shift from traditional HR to evidence-based HR strategies.
• Analyzes the impact of HR analytics on employee performance and retention.
• Offers frameworks for building data-driven organizational cultures.

🧩 Published in Journal of Multidisciplinary Research for SMET, Volume 1, Issue 2 (2025).
📖 Read the full paper: www.smetjournal.com

From Human Intuition to Data Intelligence: Rethinking Talent Management through HR Analytics | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

📢 New Publication Alert in JMR-SMET!

Title: Enhancing SME Performance through Intellectual Capital: A Systematic Review
Authors:
🔹 Nimesh Prasad Adhikary
🔹 Abhijit Ghosh – Lincoln University College, Malaysia
📘 DOI: https://doi.org/10.64297/jmrsmet.v1i2.27

💡 Abstract (Key Insights):
This systematic review explores how intellectual capital (IC) including human, structural, and relational capital drives performance improvement in Small and Medium-sized Enterprises (SMEs).
The findings highlight that intellectual capital significantly contributes to SME growth, competitiveness, and innovation, making it a vital resource in today’s knowledge-based economy.

🔍 Highlights:
• Intellectual capital strongly influences SME performance.
• Human capital and relational networks emerge as critical growth drivers.
• The study bridges existing research gaps through comprehensive literature synthesis.

🧩 Published in Journal of Multidisciplinary Research for SMET, Volume 1, Issue 2 (2025).
📖 Read the full paper at: www.smetjournal.com

Enhancing SME Performance through Intellectual Capital: A Systematic Review | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...

📢 New Article Published in JMR-SMET!
Title: Influencing Factors of Service Quality on Customer Satisfaction in a Private School in Myanmar

Author: Min Yan Paing – Parul University

🔗 DOI: https://doi.org/10.64297/jmrsmet.v1i2.25

🧩 Abstract (Highlight):
This research investigates how different aspects of service quality affect customer satisfaction at Kaung Sone Private School, one of Myanmar’s prominent education centers. Using a quantitative descriptive approach and the SERVQUAL model, the study identifies tangibility and empathy as the most influential factors in shaping satisfaction among parents and guardians.

💡 Key Insights:
Highlights the importance of quality management in private education.
Demonstrates the role of service design in improving parent-school relationships.
Offers practical recommendations for Myanmar’s education service sector.

📘 Published in Journal of Multidisciplinary Research for SMET, Volume 1, Issue 2 (2025).
Read full article here 👉 www.smetjournal.com

Influencing factors of Service Quality on Customer Satisfaction in a Private School in Myanmar | Journal of Multidisciplinary Research for SMET (JMR-SMET) SMET journal, multidisciplinary research, JMR-SMET, science journal, engineering journal, management journal, technology journal, open access journal, international peer-reviewed journal, research publication, academic publishing, scholarly journal, scientific innovation, sustainable development, AI...