Tourism Industry Data Analytics Lab (TIDAL), Sejong University

www.seoulbleisure.com

Data Analytics Training at
Tourism Industry Data Analytics Lab (TIDAL),
Sejong University
December 8-12, 2025

Tourism Industry Data Analytics Lab (TIDAL), Sejong University will be organizing data analytics training session between December 8th and 12th, 2025 at Gwanggaeto-Gwan, Sejong University, Seoul Korea. The training program this year is specially designed for the faculty and members of the Polytechnic University of the Philippines, a key partner of TIDAL and Sejong University.

The objective of the training is to equip the trainees with the necessary skills related to planning, designing, and collecting data, data analysis and inference, and visualization techniques necessary for conducting and publishing academic research. The 5-day training will cover a range of data analytics topics including qualitative data, structured/survey data, secondary data, and application of big data, as well as AI for academic research and are as follows:

- Lecture [Source and use of secondary data for research] and workshop on secondary data
by Dr. Young-joo Ahn, Associate Professor, Sejong University
- Lecture [Application of big data and artificial intelligence] and workshop on AI
by Dr.. Ian Sutherland, Assistant Professor, Sogang University
- Lecture [Using qualitative and unstructured data] and workshop on qualitative data
by Dr. Seweryn Zielinski, Associate Professor, Sejong University
- Lecture [Collecting and analyzing survey data] and workshop on survey data
by Dr. Kiattipoom Kiatkawsin, Associate Professor, Singapore Institute of Technology

About Tourism Industry Data Analytics Lab (TIDAL) at Sejong University
The Tourism Industry Data Analytics Lab (TIDAL) at Sejong University was founded as a Research Center of Sejong University in 2017. TIDAL specializes in collection, analysis, and inference of quantitative/qualitative, primary/secondary, structured/unstructured, and small/big data related to the tourism industry and assists the industry and policymakers with customized data analytics that offer insight to the industry and market trends. TIDAL members also publish regularly in peer-reviewed journals in hospitality and tourism management.
For more information about TIDAL, please visit: https://www.sejong.ac.kr/kor/research/tourism-industry-data-analysis-lab.do

Tourism Industry Data Analytics Lab (TIDAL), Sejong University will be organizing a data analytics training session for faculty and members of the Polytechnic University of the Philippines (Official), between December 8th and 12th at Sejong University campus.
The 5-day training will cover a range of data analytics topics including qualitative data, structured/survey data, secondary data, and application of big data and AI for academic research.

Confirmed speakers include:
- Dr. Seul Ki Lee (Sejong University)
- Dr. Kiattipoom Kiatkawsin (Singapore Institute of Technology)
- Dr. Ian Sutherland (Sogang University)

Gender-wage gap in the Korean airline industry

HTTP Status 429 – Too Many Requests

How to implement the ASEAN CBT Standards in Laos

Community Implementation of the ASEAN Community-Based Tourism (CBT) Standard: An Executive Stakeholder Study on Lao PDR The ASEAN Community-based Tourism (CBT) Standard was adopted by 10 ASEAN member states in 2016 in order to collectively promote the ASEAN region as a competitive and sustainable community-based tourism destination and to enhance sustainable tourism provision through ASEAN criteria. Among the ten ASE...

http://news.chosun.com/pan/site/data/html_dir/2023/06/12/2023061201050.html

Tourism Industry Data Analytics Lab (TIDAL), Sejong University signs MOU with NextResearch!

세종대 관광산업데이터분석랩(TIDAL), 넥스트리서치와 관광분야 연구를 위한 MOU 체결 세종대학교(총장 배덕효) 관광산업데이터분석랩(TIDAL)은 넥스트리서치(대표 이혜진)와 관광분야 데이터 및 행동 분석 연구를 위한 업무협약을 7..

Why are pictures important in restaurant reviews?

With Cheol Woo Park and Dr. Ian Sutherland.

Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services With increased online activities associated with the purchase of restaurant services, online reviews have become important among potential customers d…

(with Prof. Ian Sutherland and Youngseok Sim)

Does quality certification (QC) impact guest satisfaction? and more importantly, room rates? It turns out that an effective one does :)

Impacts of quality certification on online reviews and pricing strategies in the hospitality industry Certification of firm quality is an important strategic concern for industry practitioners, since it entails explicit and implicit investments in time…

TIDAL data analytics training for University of mindanao !!

TIDAL working with the Tourism Council of Bhutan (TCB) and the UNDP to prepare for digitalization of the tourism industry

세종대 관광산업데이터분석랩, UN개발계획의 부탄 관광산업 디지털 전환 계획 연구 수행기관 선정 세종대학교(총장 배덕효) 관광산업데이터분석랩은 UN개발계획(UNDP)의 부탄 관광산업 디지털전환(Digitalization of Tourism ..

Do Smart tourists behave environmentally responsibly?
https://www.mdpi.com/2071-1050/12/12/4934

Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model The emergence of the smart tourism paradigm has shifted some research attention to the technologies that drive innovations. However, tourism destinations are not freed from the usual threats in the tourism industry. Environmental impacts have remained a fundamental concern for any destinations regar...

High-speed trains and tourism demand spillover in China. A collaborative work with Dr. Bo Zhou and Zhihong Wen of Xiamen University.

https://journals.sagepub.com/doi/10.1177/1354816620958309

The spatial heterogeneity and dynamics of tourism-flow spillover effect: The role of high-speed train in China - Bo Zhou, Zhihong Wen, Ian Sutherland, Seul Ki Lee, 2020

How is travel purpose related to traveler expenditures? A study by TIDAL recently published in APJTR :)

www.tandfonline.com/doi/full/10.1080/10941665.2020.1801782

429 Internal Server Error