30/05/2026
Google's AI Overviews (formerly SGE) are reshaping search.
Here is what I'm telling every client in 2026:
🔍 WHAT'S CHANGING:
• AI answers appear at the top of results for most queries
• Users get instant answers without clicking through
• Traditional informational traffic is dropping 20-40%
• Transactional and commercial searches are more valuable than ever
📈 WHAT'S WORKING NOW:
1. Target bottom-funnel keywords
best CRM for small business → AI might answer this
CRM pricing comparison for 10-person team → User still needs to visit sites
2. Create content AI can't easily summarize
Original research, case studies, personal experiences, proprietary data
3. Optimize for featured snippets AND AI citations
Structure content with clear headings, bullet points, and concise answers
4. Build brand search volume
When users search [Your Brand] reviews or [Your Brand] pricing, AI still shows your site
5. Focus on conversion, not just traffic
Less traffic that converts > More traffic that bounces
REAL CLIENT EXAMPLE:
A software company I work with saw a 25% drop in blog traffic after AI Overviews launched.
But their demo requests stayed flat.
Why? We shifted focus from what is X content to how to choose X and X vs Y comparison content.
The traffic that remained was higher intent. Conversion rate actually improved.
AI isn't killing SEO. It's filtering out low-value traffic.
The winners will be sites that provide what AI can't: trust, expertise, and specific solutions to specific problems.
How are you adapting your content strategy for AI search?