TAME Ltd

TAME Ltd SOCIAL MEDIA MARKETING

Social Marketing Definition
Written by Winthrop Morgan

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communitie

s for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

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