NOOKA

NOOKA

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Universal language is a key tool for strengthening global culture and ensuring greater cooperation for even greater innovations from our society in the future.

NOOKA BOOK Designing Time—www.nooka.com

https://butchie.hearnow.com/midnight-brunch NOOKA Inc. is a lifestyle design lab founded by Matthew Waldman. NOOKA produces the popular line of NOOKA wristwatches. Renowned for innovative design expressing a truly passionate commitment to universal communication. This ethos is also expressed in sunglasses, fragrance, belts, wallets, inspiration, and provocation.

NOOKA 05/05/2026

second printing of the nooka book is available on

NOOKA NOOKA is a MINDSTYLE™ brand. The concept of NOOKA is to create interactions between people and objects to foster a real universal language.

05/05/2026

as many of you know, I am recording and releasing music the past few months. I have a new single coming out. getting music writers/journalists to cover any new music is quite difficult, and for me, it is no different. please write about the BUTCHIE project and forward the link to all music writers and journalists you know. Thank You!

8jgdv.r.bh.d.sendibt3.com

11/02/2026

I found some old presentations we made back in 2010 for NOOKA jewelry. I can’t locate the original files and these are scanned from printouts.

Midnight Brunch 26/01/2026

did you know that NOOKA founder, Matthew Waldman is now making music? "midnight brunch" is an ep of lyrics written in the 80s and recorded the past year. have a listen, enjoy, and share on your networks!

Midnight Brunch

26/12/2025

Layout from the NOOKA book

26/12/2025

NOOKA SIGHTING submitted by one of NYC’s most talented stylists, Adam B.

Time Travel Forward and Back 11/11/2025

Luca founder, Matthew Waldman, recorded some music this summer with lyrics. He wrote in the 80s. We hope you enjoy it.

Time Travel Forward and Back Written in the 1980s and early 1990s / recorded in 2025, “Midnight Brunch” is a time-delayed transmission of longing, resilience, and transformation. The songs chronicle the margins of NYC, weaving to

Photos from NOOKA's post 10/11/2025

One of my absolute favorite collaborations was the one that we did with the Japanese T-shirt brand, GRANIPH. I saved one of the tags pictured here in this post, it’s a bit ratty, but brings back lots of memories.

-shirt -shirtDesign

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