05/05/2026
second printing of the nooka book is available on
NOOKA NOOKA is a MINDSTYLE™ brand. The concept of NOOKA is to create interactions between people and objects to foster a real universal language.
Universal language is a key tool for strengthening global culture and ensuring greater cooperation for even greater innovations from our society in the future.
NOOKA BOOK Designing Time—www.nooka.com
https://butchie.hearnow.com/midnight-brunch NOOKA Inc. is a lifestyle design lab founded by Matthew Waldman. NOOKA produces the popular line of NOOKA wristwatches. Renowned for innovative design expressing a truly passionate commitment to universal communication. This ethos is also expressed in sunglasses, fragrance, belts, wallets, inspiration, and provocation.
05/05/2026
second printing of the nooka book is available on
NOOKA NOOKA is a MINDSTYLE™ brand. The concept of NOOKA is to create interactions between people and objects to foster a real universal language.
as many of you know, I am recording and releasing music the past few months. I have a new single coming out. getting music writers/journalists to cover any new music is quite difficult, and for me, it is no different. please write about the BUTCHIE project and forward the link to all music writers and journalists you know. Thank You!
I found some old presentations we made back in 2010 for NOOKA jewelry. I can’t locate the original files and these are scanned from printouts.
26/01/2026
the first remix from "midnight brunch" is the bogan via remix of urban icon:
Here’s a smart link for the remix https://ffm.to/butchieurbaniconremix
have a listen, love it, share on your networks!
Butchie - Urban Icon (Bogan Via Remix) Choose your preferred music service
26/01/2026
did you know that NOOKA founder, Matthew Waldman is now making music? "midnight brunch" is an ep of lyrics written in the 80s and recorded the past year. have a listen, enjoy, and share on your networks!
26/12/2025
Layout from the NOOKA book
26/12/2025
NOOKA SIGHTING submitted by one of NYC’s most talented stylists, Adam B.
14/11/2025
NOOKA founder releases an EP of NOO music. Check it out on all streaming services.
https://butchie.hearnow.com/midnight-brunch
11/11/2025
Luca founder, Matthew Waldman, recorded some music this summer with lyrics. He wrote in the 80s. We hope you enjoy it.
Time Travel Forward and Back Written in the 1980s and early 1990s / recorded in 2025, “Midnight Brunch” is a time-delayed transmission of longing, resilience, and transformation. The songs chronicle the margins of NYC, weaving to
10/11/2025
One of my absolute favorite collaborations was the one that we did with the Japanese T-shirt brand, GRANIPH. I saved one of the tags pictured here in this post, it’s a bit ratty, but brings back lots of memories.
-shirt -shirtDesign