RAGÙ Communication

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐧𝐞𝐞𝐝𝐬 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠. 𝐀𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲.

Our long-term collaboration with InfoCamere is built on shared values: clarity, accessibility, and a forward-looking mindset.
Over time, we've shaped campaigns and content across a wide range of touchpoints: from product explainers and tutorials (like iConto), to D&I awareness campaigns, to internal narratives that put people first.

Design, strategy and language come together to translate complexity into action, and to help position InfoCamere as a brand that's not just part of the future, but helping build it.

Together, we build communication touchpoints that connect "technology with people" and "vision with impact".

A partnership that grows with every project. �And evolves with every challenge.

Together with Ama S.p.A. and Comieco, we tackled a clear challenge: raisingawareness among Roman citizens about the proper disposal of paper and cardboard.

A campaign born from a simple yet powerful insight: turning an everyday gesture into something capable of entering people’s real lives, with lightness, irony, and immediacy.

This is how “AMA Carta e Cartone” came to life: an emotional, direct, and distinctive language, where paper itself becomes the voice. A pop-driven narrative designed tost and out and stay memorable.

Through CTAs such as “Undress me,” “Strip me down,” “Hold me tight,” we shifted away from institutional tones, bringing the message into a more human and relatable dimension.

The launch began with a teaser urban activation: two maxi-box installations across Rome, created to spark curiosity and bring the message into the public space. The campaign then expanded through a TV spot and an integrated media plan across multiple touchpoints: print, OOH, digital, and branded content.

The result was a widespread presence across the city: buses and bus shelters, cinemas, maxi LED screens, the metro, national newspapers, and a network of Rome-based creators: from Chef Ruben to Le Coliche, from Leonardo Bocci to Bionditudo, amplifying the message.
A declaration of love for the city, told with a new voice.
Designed to inspire real change!

50 million passengers in a year.
One airport. And one clear message: you’re the star.

To mark this record-breaking milestone, we partnered with Rome Airports to create a dynamic visual identity that could live across the airport, adapting to formats, flows and touchpoints.

At the heart of the concept: people.
Because beyond numbers and traffic, this was a celebration of movement, connection, and presence.

We built a graphic system that blends rhythm and recognition, inspired by the metaphor of the stars, turning passengers into protagonists.
From digital signage to large-scale installations, every element was designed to activate the space and reflect a shared success.

A campaign that doesn’t just count numbers, it makes them visible.

With .io we worked toward a clear objective: to portray protection not as a reaction to threat, but as an invisible infrastructure that keeps the system stable.

We imagined the network as a living organism. A collective breath made of patterns, mathematics and rhythm. The video starts from here: not digital chaos, but the order that makes it possible, told through a language that is accessible and aligned with the brand’s positioning.

Another challenging collaboration that enriches Ragù’s portfolio.
Every sector is a world to understand before it can be told, and that is exactly where our work grows.

𝗔 𝗿𝗲𝗱 𝗹𝗶𝗻𝗲. 𝗔 𝘀𝗵𝗮𝗿𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. 𝗔 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗮𝗻𝗰𝗲.

To mark the International Day for the Elimination of Violence against Women, Serie A Women brought the campaign back to the pitch — turning a symbolic gesture into a visual statement with real weight.

The midfield line was coloured red.
One side of the field stayed empty.
Players, coaches and referees all stood together — on one side only.

An image that doesn’t explain. It positions.
Respect inside. Violence out.

The red line that draws the limit: visible, absolute, and non-negotiable.

A simple act, made iconic by clarity.
A message that moves beyond football.
An idea we developed and brought to life, with purpose as its strongest voice.