White Show

What happens when fashion becomes culture, community and connection?

This September, WHITE presents WHITE BOX - a new dynamic space - at , via Tortona 54 - dedicated to urbanwear, streetwear and denim.
A fluid and contemporary hub where emerging brands and established names come together, creating an immersive experience that goes beyond the traditional trade show.
For the first time, WHITE opens its doors to both industry professionals and consumers - transforming the space into a place to discover, connect and shop directly.

A new way to experience WHITE.

This September, WHITE unveils “WHITE Nuvola” a new immersive area entirely dedicated to contemporary accessories.
Inspired by the concept of a “cloud”, the space at BASE | via Tortona 54 becomes fluid, enveloping and without boundaries - designed to guide visitors through a unique and immersive experience. A project where aesthetic research meets contemporary vision, transforming the exhibition into a delicate and engaging visual journey.

Something new is coming.

Ready to step inside?

What makes a district become a global creative destination?

This September, WHITE continues to shape the Tortona Fashion District through T2026 - a contemporary journey where creativity, research and innovation come together across four locations: T15, T27, T35 and T54.

Season after season, WHITE continues to redefine and elevate the Tortona Fashion District, bringing together brands, buyers and industry professionals from all over the world.

A district. A vision. A community in motion.
24.25.26.27 Sept
📍Tortona Fasion District, Milan

Are you ready to experience T2026?

Work in progress. Building what’s ahead.

Something new is taking shape.
New spaces. New energy. New chapter.

September is closer than you think.

Apply to attend the next season - link in bio.

WHITE: the connection accelerator.

With the team to discover “Showroom Connection”, the WHITE initiative designed to maximize the synergy between brands and top international buyers.

In this ecosystem, the tradeshow is not just a showcase for brand visibility, but a strategic starting point to enhance the work within the showrooms. Thanks to our exclusive Courtesy Car service, we facilitate seamless travel, optimizing both business and time.
The goal is to transform a tradeshow meeting into a strategic and lasting connection.

Discover their perspective.

Meet at WHITE.

From Madagascar to the world, Ibeliv is more than a brand - it’s a story of heritage, craftsmanship and vision.

At WHITE, founder and creative director Liv Ramanandraibe unveils the journey of IBELIV - a brand rooted in the art of raffia, whose philosophy is to elevate craftsmanship through design.
From hats to bags. Garments to home accessories. Raffia unfolds as a language of endless possibilities - natural, versatile, deeply authentic.

WHITE, for Liv, is the perfect stage to reveal his new chapter: a space where passionate people come together, connect and share a vision of conscious creativity.