24/06/2021
Mobile-first
As e-commerce grew in popularity across Italy in 2020, many consumers turned to mobile devices to make purchases, with 51% of B2C purchases taking place on a smartphone. As mobile purchases continue to increase, advertisers and affiliates need to ensure that their website is well-equipped to support mobile traffic. Brands should have a responsive website, mobile site, or app, and of course, a tracking system that can support cross-device tracking alongside the right reporting. Mobile tech affiliates such as Button or Singular can help brands looking to reach consumers on mobile devices via the affiliate channel. In addition, many loyalty, deal, and voucher sites now also provide state of the art parallel tracking, which speeds up load times and boosts conversions.
