The Good Packaging Project

"Una delle ragioni per cui gli imballaggi, in particolare quelli in plastica, ricevono le maggiori critiche da parte dell’opinione pubblica o di alcuni media è che sono incredibilmente resistenti e durevoli e tendono quindi ad avere un impatto sull’ambiente a causa della loro persistenza e permanenza.
Tuttavia, questa caratteristica è anche quella che rende i packaging particolarmente efficaci nel proteggere i prodotti, garantendone l’igiene e la sicurezza per i consumatori.
[...]
Non esistono a priori materiali o imballaggi migliori o peggiori di altri, ma solo soluzioni di packaging in grado di rispondere in modo più o meno appropriato ed equilibrato alle esigenze e ai requisiti di uno specifico contesto di produzione, vendita, consumo e post-consumo."

Estratti del mio più recente contributo per la rubrica Storia di Etica, che curo per la Fondazione Carta Etica del Packaging.
Leggi l'articolo completo qui: https://fondazionecartaeticapackaging.org/storie-di-etica/riuso-una-questione-di-equilibrio/

How should the industry balance the critical – and occasionally competing – aims of reducing food waste and minimizing packaging waste?

Food waste vs packaging waste: Striking a balance How should the industry balance the critical - and occasionally competing - aims of reducing food waste and minimising packaging waste? AIPIA's communications director, Andrew Manly, gives his thoughts in our latest opinion piece.

In theory, reusable and refillable packaging solutions are two of several pathways to achieving circularity, reducing waste, and tackling pollution. So, why hasn’t every trial or pilot been successful? Nestlé’s Jodie Roussell, Global Public Affairs Lead for Packaging and Sustainability, and Antje Shaw, Global Packaging Sustainability Manager, reflect on the firsthand knowledge the company has gained and set out a roadmap for future success.

Reuse and refill: success, challenges, and learnings In theory, reusable and refillable packaging solutions are two of several pathways to achieving circularity, reducing waste, and tackling pollution. So, why hasn't every trial or pilot been successful? Nestlé's Jodie Roussell, Global Public Affairs Lead for Packaging and Sustainability, and Antje S...

Interseroh+ – Setting new benchmarks for transparency Showing greenwashing the red card with its proposed Green Claims Directive - the EU Commission is planning to create transparency around environmental marketing claims and thereby help consumers to make well-informed buying decisions.

Mars Wrigley Pilots Recyclable Paper-Wrapped Mars Bar in UK and the Brand Celebrates Its Carbon Neutrality Status In a UK-first, Mars Incorporated is presenting its iconic Mars bar in the UK in paper packaging as part of a new pilot test to explore different packaging options.

Reusable packaging revolution is close - experts say Global plastics treaty talks this week should aim for mass adoption of reuse systems to cut plastic pollution

Tree-free paper company Reel partnered with Jones Knowles Ritchie (JKR) to teach children about sustainability through the story of a bamboo lemur.

Reel Little Lemurs Box Make the potty fun! With our Little Lemurs Kids Toilet Paper, you can teach your kids how to use the potty while teaching them about sustainability. Shop now!

Skittles teams up with LGBTQ+ artists to tell Pride’s story via candy packs.

PRIDE ABOUT SKITTLES PRIDE GLAAD PARTNERSHIP AUDIBLE CAMERON ESPOSITO SUBMIT YOUR STORY SKITTLES PRIDE ARTISTS WE'VE GIVEN UP OUR RAINBOW SO THAT THE LGBTQ+ COMMUNITY CAN SHARE THEIRS. This Pride Month, we're amplifying stories within the LGBTQ+ community for all to discover. We begin by showcasing the de...

For Pride Month, Tank Garage Winery celebrates the LGBTQ+ community with its limited-edition "Out of the Closet" red wine.

https://www.tankgaragewinery.com/product/2022-Out-of-the-Closet-Red-Wine-California

To promote healthy habits in children and fight childhood obesity, Michelle Obama has launched a new brand called PLEZi.

https://plezi.com/