10/03/2026
Freelance Social Media Strategist
Organization: Ivy Spires
Location: Remote
Engagement: Freelance / Contract (3–6 months, renewable)
About Ivy Spires
Ivy Spires is an education platform focused on debate, public speaking, critical thinking, and humanities education for middle and high school students.
Through global debate formats, international tournaments, and structured training pathways, Ivy Spires helps students develop the skills needed for leadership, university admissions, and global citizenship.
The organization works with schools, parents, and students to build a structured ecosystem for debate and discourse in India.
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Role Overview
We are looking for a freelance social media expert who can help build Ivy Spires’ digital presence across platforms and position the organization as a leading voice in debate education and critical thinking for young people.
This role goes beyond posting content. The right candidate will help shape narratives, campaigns, and community engagement that attract students, parents, and schools.
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Key Responsibilities
1. Social Media Strategy
Develop and execute a content strategy across platforms including:
• Instagram
• LinkedIn
• YouTube (short-form content)
• Twitter / X (optional)
Focus areas include:
• Debate education
• Public speaking skills
• Student achievements
• Thought leadership in humanities education
• Global opportunities for students
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2. Content Creation & Publishing
Plan and publish:
• Reels and short-form video content
• Carousels and visual explainers
• Student spotlight posts
• Event promotion posts
• Educational content on debate and critical thinking
Content will highlight:
• Ivy Spires programs
• Debate tournaments
• Student success stories
• Partnerships with schools
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3. Thought Leadership Positioning
Help position Ivy Spires as a national leader in debate education by creating content around:
• Why debate matters for students
• Humanities and critical thinking education
• Global discourse and leadership
• Communication skills for the future
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4. Campaign Management
Support promotion campaigns for:
• Debate tournaments
• Student programs
• School partnerships
• Workshops and masterclasses
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5. Analytics & Performance Tracking
Track and report on:
• Engagement rates
• Growth metrics
• Lead generation
• Campaign performance
Provide monthly performance insights and recommendations.
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Key Deliverables
Monthly expectations:
• Content calendar
• 12–16 social media posts
• 6–8 short-form videos / reels
• Community engagement (comments & DMs)
• Monthly performance report
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Required Skills
• 3+ years managing social media for education, youth programs, or startups
• Strong storytelling and copywriting ability
• Experience creating Instagram and LinkedIn growth strategies
• Basic video editing for reels / short-form video
• Ability to translate educational concepts into engaging content
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Preferred Experience
• EdTech or education sector experience
• Experience marketing student programs, competitions, or learning platforms
• Familiarity with debate, Model United Nations, or academic competitions
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What Success Looks Like
• Ivy Spires becomes a recognizable brand in debate education
• Increased student registrations and school partnerships
• Growth in engaged parent and student audiences
• Consistent pipeline of leads from social media
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How to Apply
Send:
• Portfolio or examples of social media work
• Platforms you have managed
• A short note on how you would grow Ivy Spires’ social media presence
Email: [email protected]
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