SEO Juncture

There was an age, when stuffing keywords in your website worked. But no more! Well, we have come 20 years ahead of that age, and with the growing intelligence of Search Engine Bots, trying to rank on the sole basis of keywords is never going to be enough.
Sure, keywords will be there, but you also need to lookout for what are your audience searching for? What do they want? What stuff are the getting interested?
In short, you need to know the topics trending amongst your audience. Create materials on those topics. Make them interesting. Use keywords related to those topics.
Once you start writing for your audience, with time, search engines will automatically see that you're doing well, and are gonna rank you up.
Yes, this takes lots of research and patience. But then, we are built for such a thing!

Everyone who is owning a website wants to rank at the first position in SERPs. But do you know what the Zero Rank is?
It is the topmost position im SERPs. Its not the first position.
Now what's the big difference here?
Well, the zero position signifies that the website the the top, most relevant website to the search made, and its the most niche specific website they could find. And you should be targeting for this position, if you want to do well.
But how to do it? Perform all forms of on-page SEO like -
-SEO Audits to fix the errors on the site
-Make it mobile friendly
-Use proper headings, descriptions & metadescriptions with proper keyword usage.
-Apply Schema Markup
-Get backlinks - the high quality ones
-And ofc, get featured snippets for your site

"MOBILE INDEX FIRST" has become the SEO law in the modern SEO language.
With the exponential increase of smartphone usage and Internet usage via smartphones, Google has already made Mobile Index a top priority for SEO.
So Why haven't you done it so far? And how to do it?
- Develop websites with responsive design - that is websites which are easily navigable in any device.
- Improve site speed - increase site speed as people often use mobile devices on the go with less attention span
- Use keywords & topics often searched by your audience on a mobile phone
- Use responsive ads design for mobile users

With implementing the above practices, your SEO rank will increase drastically. Mobile devices are the future. Hence take it on as soon as possible.
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All Digital Marketing methods, types are linked to one another. Still don't believe me? Let's see-
- SEO is to improve your website quality and to gain more organic traffic
- Content Marketing is to make your articles, emails and content more attractive & customer-relevant. This helps your SEO
- Social Media Optimization & Marketing gets you traffic for your website (organic & paid)
- Ads bring in potential customers for sales & other objectives. If ads are not top notch, your high quality landing pages will go in waste. And if your landing page experience is not good, your high quality ads will go in vain.

So? Convinced yet? These are just a few of many other points, but the point to be actually driven home is that, "You Need to Improvise on All Aspects of Digital Marketing if you want Online Success." You cannot afford to go slack in any one of the aspects. Sooner or later, you gotta go for all.

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Well this is a never ending trend. Headlines and Metadescriptions never go out of trend in the SEO world.
Why is that?
-Headlines tell Google what your content is all about. This helps your website to show up in SERPs
-Metadescriptions are extra information regarding your webpage. Its a summary that is used by users to get the gist if you webpage, and also by Google Bot to crawl and index your site

And everyone knows, if your site isn't crawled and indexed properly, your visibility will decrease and you'll not rank on SERPs.
So what are the best practices for good headlines and metadescriptions?
- Read your content properly. Ask yourself - "What is my content all about?" "What problems is it solving?" "Are my customers getting any value out of it?" - your headline should be based on these information
-Use keywords in your headlines. But don't go overboard. Write for your users, not for Google
-Metadescriptions should be concise and properly detailed for bots to understand content relevance
-Use an hierarchical heading structure and use Schema Markup whenever possible on all of your pages

With these tips in mind, you'll get the best performance out of your webpages. If you have your own views on headlines and metadescriptions, feel free to share in the comment section

I mean yeah, why not? Posting consistently takes a bit of time, you gotta take some time to fall into that rhythm, but it's not a hard and fast rule that if you post every Saturday night means that you gotta post it then and any other day is obnoxious.
Your followers will hold a bigger grudge than that if your content quality goes down exponentially in the pressure of remaining consistent.
So what can you do, to prevent this "marketer's block"?
-Schedule a post calendar and plan out your primary and contingency dates
-Keep a good stock of pre-planned and pre-designed content before you start. This will give you a heads start and more time to figure out new types of content
-If on a particular day, you don't feel your content up to the mark..... Go for live videos, webinars or polls (ofc inform your followers beforehand)
-Read and travel (get your knowledge from others and gain some yourself)
Well, these are not the only ones, there are many more too. If you have some of your 1st class tips, why not share some in the comment section?

People worry a lot about the number of backlinks in their website. Now now, it's not wrong at all as Backlinks are a key method to make Google bots know about your Domain Authority, that is, their authenticity.
But take a while and understand what backlinks serve to be. Backlinks are sort of referral links from other websites to yours which shows that other websites do trust the content in your website and these is done both ways.
In order to get backlinks, one has to do a lot, provide original content, guest-blogging, requests for backlinks and many. And often people end up getting links that might harm their domain authority.
But guys, Google isn't that stupid, is it? Above all these factors, what Google prizes the most is whether your content is useful to their users or not, or rather, is it relevant? Does it have a return value?
And consider this too, why would good authorised websites link to you, if your content is not up to the mark, right?
So what should you do?
-Improve Content Relevance
-Write for your audience, not to impress Google
-Get yourself known in the digital world. Google will trust you if other websites do.
-Be consistent in your content
-Be unique in your content marketing strategies
-Use metadata, headings and headers/footers to let Google bots crawl your website properly
-Reduce low quality backlinks
-Link back to reliable sources
Well, that's helpful right?

Well, website geeks and digital marketers, Welcome to this all-new page..... Gotta have a lot for fun sharing knowledge I have gathered and gaining insights from you.... So just