IIM Kashipur will hold its marketing event “DigiGo” on 7th December, 2013 with the main theme –“Are we on the verge of a Digital Revolution in Marketing?”
About IIM Kashipur
IIM Kashipur, the newest member of the brand IIM, marked its journey with a unique vision to drive academic excellence using innovative teaching methods, promoting research and practice of sustainable leadership. The institute
is set up with the objective of providing quality management education while sensitizing students towards the needs of the society. The institute located in one of the most densely industrialized regions in the country with over 180 industries having plants in and around the region and many more lining up places the institute at a vantage point when it comes to ‘ ‘Learning by Doing’ via frequent interactions and live projects. Electronic devices such as computers, tablets, smartphones and even a gaming console are used to engage with consumers and other business partner. The main channel being the internet and mobile communication. It is faster and more time effective with being less expensive. Its flexibility help to reach wider geographic area. Thus, this differ very much from the traditional marketing. The main difference lies in the methods and channels it uses enabling an organisation to analyse marketing campaign and understand what is working and what is not i.e. a sort of real time marketing. This is the reason it is becoming the future of marketing and yes it is growing rapidly. About the Main Theme
“Are we on the verge of a Digital Revolution in Marketing?”
Digital Marketing, which reaches customers interactively through web, mobile and social media, is in rapid ascendance. But not all companies have embraced the creative opportunities that digital marketing offers. The speed and the spread of digital media have become an important factor in setting up or destroying the brand. With the current pace of growth in digital marketing, should all the companies shift their focus to digital marketing? Will digital marketing make all other marketing channels redundant? About the Panel Discussion
“Is Digital Media changing the patterns of Consumers Insights Mining?”
Customer being the focus of most of the marketing strategies, customer insights mining has become a vital tool for the formulation of marketing strategies. But with the ever expanding customer base, it is becoming more and more important for thecompanies to use effective data mining tools and methods. Is Digital Media, with its wide coverage and ease of accessibility become the face of modern customer insights mining? Events
• Speech by the reputed Marketers and Industrialist
• Panel Discussion
• Case Study Competition
