Icord 2025

Design interventions are all around us. From village activities, to diverse cultural practices, through culinary experiences, innovations in architecture, mobility and knowledge sharing through narratives. This years ICoRD 25 promotion video portrays a journey from the village roots, towards Hyderabad old city, new city and arrives at the IITH Hyderabad campus. The aesthetic is inspired by the classical cheriyal paintings. This film is an outcome of the motion graphics class in 2024. It is dedicated to all craft communities.

ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

✨2 days to go! 📣✨
ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

📢 Keynote Speaker

Prof. Amarendra Kumar Das
Department of Design,
IIT Guwahati

Topic :
Design for the Society. Is it just design or more?

About the talk :
Designing for societal needs in Indian context is very diverse.Due to diversity, a single design in India cannot be a universal design to benefit the entire country. Design alone is not good enough; in addition to the users’ need, designer needs to consider many other factors to bring the design to people to benefit the society. Economic and financial viability are such factors. One can design a product as an economically viable and financially feasible one, but still it may not come into market to benefit the society. In this case, designer needs to strategize special arrangements for transfer of design to MSMEs, setting up manufacturing, distribution, procurement by the beneficiaries and effecting policy decisions where required.

About the speaker :

Amarendra Kumar Das is Professor in the Department of Design, IIT Guwahati with diverse expertise in design and technology. Most of his designs are directly related to society, whether these are assistive devices or water filtration systems for potable water. His design emphasis is to design products for the society and market these successfully. His notable design includes Dipbahan, a Human Powered Tricycle rickshaws, Electric 3 wheelers, Rural Buses, River cruise ships, hand looms for the weavers to name a few. He received various awards and patents, but he is believer of open access design for the benefits of the society.

ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

📣Open to only to participants who have registered for ICoRD’25 !

ICoRD’25 Young Researcher’s Event provides an exceptional platform for early-career researchers to engage in interactive, game-based activities that encourage cross-disciplinary collaboration and peer-to-peer learning in an engaging and intellectually stimulating environment.

Focusing on the themes of Innovation, Inspiration, and Illumination, the event aims to empower young researchers to address pressing global challenges. Through interdisciplinary collaboration, participants will explore the importance of resilience, effective communication, and the translation of research into actionable solutions that drive societal progress.

Join us in advancing research excellence with a vision for tomorrow. Innovate, Inspire, Illuminate – Shaping the Future of Research.

Scan the QR code to register.

📢 Keynote Speaker

Prof. Puneet Tandon
PDPM Indian Institute of Information Technology, Design and Manufacturing, Jabalpur. INDIA

Topic : Influence of Generative Al in
Transforming Design

About the talk :
GenAl is going to make an impact on the design industry. By automating routine tasks, enhancing creativity, personalizing user experiences, optimizing workflows, bridging skill gaps, and improving UX research, Al can empower designers to push the boundaries of innovation. By harnessing the power of GenAl, new levels of creativity and efficiency can be unlocked, paving the way for a more inclusive, accessible, innovative and dynamic future in design. Despite its numerous advantages, integrating GenAl in design presents numerous challenges. Addressing these challenges is crucial. Designers and industries must work together to develop ethical guidelines that promote fairness, transparency, and accountability.

About the speaker :
Prof. Puneet Tandon is a Professor of Design and Mechanical Engineering at the IIITDM Jabalpur, India. His research interests include Generative Al for Product Innovation and Digital Design & Manufacturing. He graduated from the NIT Kurukshetra and received Master’s and Doctoral degrees from IIT Kanpur. He has over 36 years of experience. He has more than 350 publications in peer-reviewed journals/conferences, besides being the author of 2 books and 41 patents. He has been editor/guest editor of a few journals. Eighteen doctoral students have been awarded degrees under his supervision.
He has been awarded the 2020 DUO-India Fellowship Award.

ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

📢 Keynote Speaker

Prof. B. Gurumoorthy
Department of Design and Manufacturing, Indian Institute of Science

Topic : Product Modelling for Digitalized Manufacturing

About the talk :
Shape/CAD models, developed in the 1940s, are foundational for capturing product and environmental shapes in today’s era of digital twins. While shape digitization is well-established, limited integration with application models across the product lifecycle hinders full digitalization.
This talk highlights IISc’s work to address this gap by enhancing CAD models with domain-specific features, integrating material data for Additive Manufacturing, and embedding behavior information for early-stage design. Key themes include higher-level shape abstractions and ontology-driven transitions to comprehensive product models.

About the speaker :

B. Gurumoorthy is a Professor at lISc in the Departments of Design and Manufacturing and Mechanical Engineering, and Director of FSID, a Section 8 company advancing IISc’s outreach and innovation. His research spans CAD, Product Information Modelling, Computational Metrology, and Product Design.He earned his B.Tech from IIT Madras (1982) and M.E. and Ph.D. from Carnegie Mellon University (1984, 1987). He has guided 20 PhDs, currently supervises 4, has 55 journal publications, 6 patents, and serves on editorial boards of four journals. As Vice-Chair of IFIP WG 5.1 (Asia-Pacific), he has licensed two technologies-automatic feature recognition and visual interactive solids-to industry.

ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

🎉 Congratulations to the winners of the ICoRDxSIC Design Challenge 2025!

Participants worked on designing real-world solutions to help artisans blend traditional crafts with modern techniques, improve efficiency, and reach broader markets.

Swipe through to see the incredible ideas that celebrate heritage while embracing innovation!

🎄🎅🏻 Here’s to a Christmas filled with happiness, hope, and meaningful connections. Wishing you the best!

📢 Keynote Speaker

Prof. Janet K. Allen
College of Engineering, University of Oklahoma

Topic : Designing For Service:
Increasing the Disposable Income of Micro-Entrepreneurs in Rural India

About the talk :
Rural Indian communities at the bottom of the socioeconomic pyramid face multiple challenges including low literacy, lack of capital and hopelessness. Designing for services such as electricity, water and education - rather than designing specific products - has the potential to transform these communities. Modern institutions of higher education have an important role to play in helping these rural communities boot-strap their way to self-reliance.
In the context of India’s NEP 2020 and the UN’s sustainable development goals, with the intent of initiating a conversation, I will describe a university-based designing for service ecosystem which can improve both economic viability and sustainability in rural India.

About the speaker :
Janet K. Allen is Professor of Industrial and Systems Engineering and holds the John and Mary Chair in the College of Engineering at the University of Oklahoma.
Janet’s passion is to help others to create, archive, and transmit knowledge. She has an ongoing interest in simulation and modeling in support of design decision making particularly as applied to complex systems under uncertainty as well as a long-term interest in improving design pedagogy and especially educating graduate students. She has co-authored a textbook, five monographs and about 400 technical papers. Janet is a Fellow of the American Society of Mechanical Engineers.

ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

📢 Keynote Speaker

Dr. Arun Jaura
SAE International and Former CTO Hero Motorcorp, India

Topic : Smart Design - Cornerstone of
Sustainable Mobility

About the talk :
Automotive design is driven by customer expectations and strict regulations on fuel efficiency, safety, and sustainability.True sustainability spans the entire vehicle lifecycle, from design and green manufacturing to responsible supply chains.OEMs focus on energy savings, recyclability, comfort, and safety, with Al, virtual reality, and connectivity accelerating these innovations across land, air, and water.Consumers prioritize efficiency, connectivity, and comfort, with generative design and Al transforming product development, adaptability, and speed to market.

About the speaker :
Dr. Arun Jaura, with 35+ years in power, mobility, and new-age tech, is a global leader in Al, V2X, and Xaas, holding five patents and a Henry Ford Technology Award. He has led digital transformations at Hero MotoCorp, Michelin, Eaton, Mahindra, Ford ULR, and DRDO, pioneering electric, hybrid, and hydrogen vehicles. Passionate about motorsports, he has championed teams to international recognition.He has held positions in the Indo-French Chamber of Commerce and the European Advisory Committee for Sustainable Development. As a founding member of India’s National Mission for Electric Mobility, he played a pivotal role in the country’s EV evolution, as part of many major bodies, including SIAM, ACMA, and the Hydrogen Association of India.

ICoRD’25 proceeds on 8th - 10th Jan 2025, IIT Hyderabad

📣Join the ICoRD x SIC Design Challenge!
Design innovative solutions for rural India, focusing on empowering women entrepreneurs and supporting artisans.
Win free registration to ICoRD ‘25, exclusive goodies, and a chance to showcase your work at the event.
Next Bharat LinkedIN: https://www.linkedin.com/company/nextbharat/
SIC LinkedIN:https://www.linkedin.com/company/suzuki-innovation-centre/