24/06/2022
Release #2
WHAT IS MICROECONOMICS?
The whole field of economics is divided into microeconomics and macroeconomics.
Microeconomics is the study of economic activities of individual economic units and their groups. These include consumers, workers, lenders, entrepreneurs, business units, suppliers, and the like. It does not study an economy as a whole which belongs to the area of macroeconomics.
In this field, we study such things as how consumers buy products, how companies price their products, how land and building owners decide their rents, how companies compete in the market and how your car mechanics promotes their services. The study of one IT company and the entire IT industry (group of all IT companies) come under microeconomics.
Microeconomics enables us to know how economic units allocate their resources to various competing uses. As a hostel student, you will be concerned with how to allocate your money to fees, books and stationery, dresses, food, entertainment and other items in your list. A firm will decide how to allocate its budget to research and development, payout to staff, interest expenses, building rents, business promotion, new technology, machinery maintenance and the like. Microeconomics teaches us how to do the most efficient and productive allocation. Inefficient allocations waste resources and increase costs.
A major part of microeconomics is concerned with consumer behaviour and demand analysis, production decisions, cost analysis, determination of product prices and determination of wages, interest rates, rents and profits. A part of it also deals with the aspects of economic welfare.
Microeconomic decisions greatly influence the economy as a whole though macroeconomics is a separate area of study with many issues unique to it.
Right knowledge of microeconomics helps business managers to understand markets and take best possible business decisions. It helps them to understand the precise nature of demand for their products, decide the appropriate technology and the best level of production at which per unit costs are minimum and which meets the demand, determine prices which are acceptable in the market and meet business goals, meet the challenges of market competition and make appropriate investment decisions.
Principles of microeconomics are scientific and universally applicable under standard assumptions. In real-life applications they have to be adapted to meet specific conditions and situations. A large number of business organisations engage business economists who are skilled in microeconomics and the study of business environment. They employ sophisticated economic models, tools and techniques for the analysis, estimation and prediction of economic variables related to their business.
Watch out for the next release which will explain the nature of macroeconomics.
©️Suresh Bedi, 2022.