Ad-Marque, Marketing Club of DMS IIT Delhi

Believe it or not, you can start selling your product even before it exists!

Prepare to be spellbound by this week's story, where we unveil the enchanting journey of how 'Dropbox' conjured success out of thin air. Get ready for a rollercoaster ride through the realms of innovation and magic!

"Shock lga lga lga shock lgaaa"

This hilarious advertisement features a young boy who experiences electrical shock, and as a result, his hair stands up in different directions. The ad emphasizes the importance of using electrical safety devices to avoid such accidents and increase brand awareness for Havells.

Video link: https://www.youtube.com/watch?v=5FAvf6ZNN_U

"What were your 2022 listening milestones? Did you forge a deeper connection to your favorite creators, or explore new avenues of audio discovery that expanded your listening habits? "
Spotify Wrapped is all about celebrating the endless ways that millions of creators and fans connect through audio each and every day. Now, for the first time, we’re taking Spotify Wrapped to the metaverse with Spotify Island: WonderWrapped on Roblox!

"Asli Masale Sach Sach!
MDH....MDH!"

This jingle featuring "MDH Uncle" , Mahashayji Dharampal Gulati, became so popular in every household! 🏠
How old were you when you first saw this ad? 😊

Video link: https://www.youtube.com/watch?v=6ZIfln_TWf0

Heineken's "The Closer" marketing campaign was launched in 2017 and aimed to position Heineken as the beer that brings people together. The campaign was centered around a video advertisement that showed a group of people from different backgrounds with opposing views coming together to build a bar.

This marketing campaign was highly effective in increasing brand awareness, driving sales, and promoting a positive message of inclusivity and togetherness.

Video Link: https://youtu.be/cP3JRx4p9BQ

If you’re a ’90s kid, chances are the tagline “Bade kaam ki cheez” rings a bell. If you need another clue, a turtle is able to fly after blowing a bubble of chewing gum. That’s right, it’s Big Babol.

Video Link: https://www.youtube.com/watch?v=q8hei1RNJ3Y

From concept to reality: Discovering the dynamic Product Development Process that powers Tesla's innovation and electrifies the world with also focusing on sustainable energy solutions.

"Digital India Ka Digital TATA IPL" Jiocinema has launched an exciting new campaign during the TATA IPL season, which is generating a lot of buzz across the country. The television commercial has been released in 11 different languages, and is highlighting the brand's promise to provide free, fan-focused features on its platform. Experiencing IPL the digital way.

Video Link: https://www.youtube.com/watch?v=aqhBzO2ZsiE

"Chai ke liye jaise toast hota hai, vaise har ek friend zaroori hota hai"

We bring you this melodious campaign by Airtel in reminiscence of close friendships and togetherness.

Video link: https://youtu.be/gkz2rHQZYPg

"Calling all late-night snackers! 🌙🍟🍔 McDonald's has your back with their 'Open in Nights' campaign. One simple message is conveyed in a wide variety of creative ways. Through creative billboards, McDonald's is able to enhance its popularity. It was a hugely successful campaign, winning the attention of consumers across countries.

“O ho, ho school-time, Action ka school-time”

At a time when there were no MNC brands such as Nike, Adidas in India, Acton Shoes reigned supreme, thanks in no part to its iconic jingle.

Video link: https://www.youtube.com/watch?v=ax5Fl7huJZw

To flourish in today’s highly competitive market and to hit the conversion rate targets, one of the most popular product management used by businesses is A/B Testing.
This week, we explain the A/B Testing process in its entirety, through the example of payment gateway platform PayU.