Excelsior

09/01/2020

It's here - and it's bigger than you could every imagine.

Time awaits no one and neither does triumph. If you have the wits and the guts to make history, your “Zero Hour” is here.

This 30th and 31st of January, Mark-It brings to you, Excelsior’20: The Zero Hour Arcanum. You get one shot. Take it, and break the goddamn thing down.

Registrations close on 16th January 2020. See you in the battlefield!

Register now at bit.ly/excelsior20

20/02/2019

We thank our sponsors for their contribution in making Excelsior'19: The Final Gambit a grand success.

19/02/2019

14/02/2019

Thomas Cook (India) Ltd. is an integrated travel and travel related financial services company, with headquarters in Mumbai, India. It is the world’s best-known name in travel, thanks to the inspiration and dedication of a single man.
The company offers a range of travel services including Foreign Exchange, International and Domestic Holidays, Visa, Passport, Travel Insurance & MICE.

Mark-It thanks Thomas Cook for their constant guidance and support to make this event successful.

03/02/2019

At Excelsior, participants get a taste of everything. Be it the round table discussions, simulations, PR conferences or mind boggling case studies; we believe in a wholesome experience.

And those who manage to survive this corporate ordeal are the ones who emerge victorious.

At Excelsior'19, our laurel holders were-

Best Manager:
Winner- Pancham Gupta, SSCBS
First Runners Up- Yash Dhawan, SSCBS
Second Runners Up- Karan Chaudhary, SSCBS

HR-PR:
Winners- Ankit Attri and Pranav Maine, Hansraj College
First Runners Up- Saloni Jain and Pratyush Jain, Hansraj College
Second Runners Up- Nandan Goel and Shivansh Jindal, SSCBS

Corporate Strategy:
Winners - Riya Aggarwal, SSCBS and Simran Ahuja, Hindu College
First Runners Up - Dhaval and Madhu Sudan, Hansraj College
Second Runners Up - Manan Wadhawan and Saksham Jain, SSCBS

The Marketers:
Winners - Muskan Joshi and Ravleen Malhotra, LSR
First Runners Up - Neha Jauhari and Hritik, DCAC
Second Runners Up - Harsh*ta Singhal, Shaheed Rajguru College and Simran Sachdeva, Hansraj College

Mark-It thanks all the participants for making Excelsior'19 an event to behold.

22/01/2019

"Throw us to the wolves and we'll come back leading the pack."
This is what we require at Excelsior. The leader, the one with high cognition, nimble wits and a perceptive brain.

For the turf is set, the players are ready. All that's awaited is 'The Final Gambit'.

This 29th and 30th January, Mark-It, The Marketing society of SSCBS brings to you-: Excelsior’19: The Final Gambit.

Where the risks are high and rewards higher.

Register now: bit.ly/Excelsior19

21/01/2019

See you there, North Campus!

A synergy of ground-breaking creativity, splendid decision making, and nerve-racking fiascos- Brace yourself for Excelsior'19.

Mark-It SSCBS is coming to Hansraj on the 22nd of January to conduct offline prelims for Excelsior'19.

Suit up, as a cash prize of ₹ 1,00,000 is enough to kill for.

Excelsior'19- Be !

15/01/2019

A synergy of ground-breaking creativity, splendid decision making, and nerve-racking fiascos- Brace yourself for Excelsior'19.

This 29th and 30th January, Mark-it brings to you, a business conclave at its finest.

Suit up, as a cash prize of ₹ 1,00,000 is enough to kill for.

Register Now at bit.ly/excelsior19

Excelsior'19- Be !

12/01/2019

Being a manager is a taxing task. And now imagine managing a country of 1.2 billion people.
People say it requires passion, hard-work and perseverance.
But to ace your responsibilities you should also have competition, aggression and wits.
These are just needles in the haystack of qualities a manager should possess. A smart manager isn’t enough. He needs to be sly. He needs to be a hustler.
Coordination of tasks, building a good brand image (might or might not include 1235377 trips abroad) and even crisis management. But a manager always has to rise to the challenge and save the day.
Managers often make promises, but fulfilling them makes the ‘Best Manager’. He is a lone-wolf, taking upon the challenges, fearlessly.

Mann ki baat or Man(ager) ki baat, both need to be on point. Politics is a managerial Xanadu. You can’t have the former without the latter.

If the manager isn't good at his job, the company fails, let's not let this country fail.

11/01/2019

‘The problem with political jokes is that they get elected’- Henry Cate. From power to parties, from ballots to campaigns, Presidents and Prime Ministers all over the world use strategic Politics and marketing tactics, many a time, polluting the democratic process and transforming it into a dirty power play.

While there is much more such as poverty and education which needs to be focused on all you hear is -
‘Mandir vahi banega'
Introducing Mandir- the age-old yet a timeless product desired by all.
Yogi Adityanath promised a Ram Temple but all he has given is a new name to Faizabad and a proposed statue, a bait to lure the voters. Now that’s a marketing ploy like none other.

The political scenario in Uttar Pradesh is rampant with renaming stratagems- first with the iconic railway station Mughal Sarai and now with the historic city of Allahabad- will go on under the leadership of our desi Vin Diesel.

Shakespeare might hold opposing views but a true Marketer like Yogi knows, it's ‘all’ in the name.

10/01/2019

ALLEGATION!! ALLIANCE!! DIPLOMACY!! BEAUCRACY!! SCANDAL!! INTEGRITY!!

The state of Indian politics is symbolic of the characteristics of our political leaders. ‘Hugplomacy’ is the new form of diplomacy. Our leadership is dynamic, they learn from movies where our “Pappu is learning from Priya”. Politics is a battleground with weapons called words. They are used to tarnish images, whitewash them and twist and turn everything. The Public Relations is a growing field where reputations are made and destroyed. The thorns or beautiful petals are the sides of the same rose. It is the hunger for TRP that only one side of the rose is shown to the public. A Harvard and Trinity scholar “apparently” promised a “potato to gold” formula. Who said politics is just adherence to the Constitution. Bad things. It’s a lot of good and bad things that they showin’ and showin’ and showin’. Public says, “Should we believe you?” PR says, “Only partly, I only love my recruiter and his image, I’m sorry”.

09/01/2019

Indian Political arena is a battlefield. A ground where people are dubious but dutiful; Where things that matter are hugs and names. People think politics is about welfare and prosperity but really, it’s all just a game.

Now the battlefield buzzes again and no one knows who may reign. We need people who think on their feet, with sharp minds and a quick wit. We want someone who reads in between the lines, with a corporate brain and a gambler’s heart. Come only if you can take the risk, for it ain’t a place for the weak willed.

A saffron coloured corporation holds the baton right now, but not for long because the judgement day gets closer as we speak and a corporate strategy is all we need.