15/12/2025
A matter of pride and responsibility to be a Swachhata Prahari Influencer!! The Swachhta Prahari Influencers Workshop, organised by Swachh Bharat Mission Urban, Gujarat, at iHUB Gujarat brought together digital voices with one clear purpose - to take the message of cleanliness beyond campaigns and into everyday behaviour.
Mission Director Shri Nagarajan ji guided the discussion, highlighting the role of influencers in creating real behavioural change. Chief Minister’s PRO, Shri Vivek Trivedi, inspired young influencers to connect with the Government of Gujarat and create meaningful content that promotes better civic sense and cleanliness.
Well-known influencers and youth icon Shri Kuldip Singh Kaler ( ) and digital creator Pankti Pandey ( ) shared valuable insights on using social media responsibly and effectively for public awareness.
From screens to streets, influencers committed themselves to shaping cleaner habits and spreading the message that Swachhta is a shared responsibility - it belongs to all of us.
