IIDBM - International Institute Of Digital Marketing & Brand Managment

Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: 1. Bounce rate 2. UTM term and UTM ad content 3. Conversion rate

A very happy and blissful Jagannath Puri Rath Yatra to you and your dear ones. "Happy Rath Yatra"

Happy Soul, a fresh mind, and a healthy body. All Three can be achieve with Yoga. Wishing you a very Happy International Yoga Day.

For digital content managers and webmasters, best to keep an eye on your Google rankings over the next few weeks.

Google has confirmed a new core update for Search on May 25, 2022. This update is called the May 2022 core update, which will change the way some sites are listed in Search results pages.

Did You Know?: The number 1 reason people use Pinterest is to find information about products or brands, with 4/10 people using the platform for this purpose.

The second most popular reason to use Pinterest is to find funny or entertaining content, and the third, is to post/share videos.

Instagram’s Working on a Video Reaction Option for Reels.

More than 60% of total Google searches come from mobile devices.

Did You Know?: Twitter. com is the 9th most visited website globally.

Twitter is a free social networking site where users broadcast short posts known as tweets. These tweets can contain text, videos, photos, or links.

It is a microblogging service i.e. a combination of blogging and instant messaging for registered users to post, share, like and reply to tweets with short messages. Nonregistered users can only read tweets.

Advertisers will be able to reuse audiences across campaigns. Google is also redefining some terms and reorganizing reporting.

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts.

Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discovering campaigns, campaign groups, local service campaigns, and more.

The Google Ads API enables advertisers to funnel their account data into other applications that they use. It also helps advertisers manage larger accounts and campaigns.

Support for more of the latest Google Ads products means that API users will have more flexibility with the tool.

12% of search queries have a Featured Snippet box on Google.

Twitter’s working on the capacity to insert different forms of media into a single tweet. That means you could add a still image, a GIF, and a video to a single tweet. That could open up a range of new creative opportunities, and expand on your expressive tools that could be coming soon, based on this discovery by app researcher Alessandro Paluzzi.

We’ll keep you updated on any progress with the project.