21/04/2026
Calling all parent of primary school children! Please send a message to your school principal asking them to send this book back to the SEEFA or the society of Irish Foresters (details below)!
or email [email protected] and/or [email protected] to let them know what you think of their 'booklet'
It is an inappropriate, unbalanced, greenwashing booklet portraying sitka spruce in a green light. Yes it may be good as a commercial crop for timber for the construction industry, but it is not good for our environment, particulry when poorly managed or planted in the wrong location (clear felling/planting on bogs/cliffsides/mountains/beside rivers etc.)
Apparently, two copies of this booklet, along with a digital version (including a narrated story with sound effects), are being sent to every primary school on the island of Ireland. This book is an 'almost copy' of a UK booklet produced in 2024., which was supported by the UK construction industry. The digital resources are also not updated for the Irish context, and also include the sounds of a 'generic eagle soundbyte' often heard on hollywood movies!!! 😲 (Producers of this booklet are - Society of Irish Foresters, DCU Alpha, Old Finglas road, Glasnevin, Dublin 11; SEEFA, IBEC, 84-86 Lower Baggot street, Dublin 2.
