The Wool Guru

01/10/2026

Wool month is here! 🐑❤️🐑

October is wool month! 🐑

And so throughout October we’re celebrating this incredible natural fibre that sits at the heart of everything we do.

There are so many simple ways you can support British wool and the people producing it: choosing wool clothing over synthetic alternatives, introducing natural wool products into your home, buying directly from British farmers and producers, learning WHERE the fibres you wear actually come from - or even booking a farm stay to experience rural life for yourself.

Small choices help keep British wool, farming skills and rural businesses going.

Here’s to a whole month (and lifetime!) of wool 🤍

29/09/2026

A fabulous opportunity to bring wool into your local school and community 🐑❤️🐑

Three weeks today!
Spaces still available.
Everyone welcome that has a passion for wool and excited to help young people understand, experiment and play with this amazing fibre 🐑

01/09/2026

An opportunity not to be missed 🐑

We would like to welcome all our new followers this week!
You are very welcome to get involved with our training day coming up in October.
This is an industry first where we will ‘train the trainers’ in all things STEM and wool.
For more details DM us here, or email [email protected] 🐑

25/08/2026

An amazing oportunity for 32 lucky people!
A free training event for anyone interested in brining STEM and wool together as an exciting project to their local primary school and agricultural show… 🐑

Wool Innovators Training Day- Tuesday 20th October 2026. We use this information to make sure the day meets your needs and to prioritise places if the event is oversubscribed. Please be as specific as you can

28/07/2026

Wow! What a day at National Sheep Association sheep Three Counties Showground… privileged to have the opportunity to chat all things wool with visitors to the stand. Thanks to all, farmers, wool enthusiasts Romney Marsh Wools, innovators & Sustainable Rope… we are a dream team 🐑🐑🐑

31/03/2026

Sadly, I couldn't make European Wool Day last week as I was still lambing, but I made this brief video with some lambing-time wool 'tips' (pun intended... if you know, you know)...

31/03/2026

Congratulations, Steph 🥳 A wonderful and very worthy recipient.

A big congratulations to Steph Brooker Jones on being awarded the Women in Wool Career Legacy Award 2026 at the Women in Wool Gala.

An incredible recognition of over 20 years of dedication to the wool industry, and the many people and careers Steph has supported along the way.

We’re proud to see such a well-deserved achievement recognised — a fantastic result for our industry and community.

Read more about Steph’s career here 👇 https://elders.com.au/our-services/news-advice/2025/introducing-steph-brooker-jones/

Elders Wool

29/03/2026

01/03/2026

27/02/2026

Sometimes we're asked if we can make something special using the wool from a specific flock of sheep. The answer is always yes.

This coffin topper was made using Welsh Mountain wool from the family's personal flock and hay from their own meadow.

The woven nest was designed around their love of birds and the ancient oak woodland they worked so hard to have protected.

The nest was filled with snowdrops from their own garden in place of more traditional funeral flowers.

The request was to make something organic and imperfect "because that's who we are".

💚🐑