Studio Lateral

Visual Identity Design for OMILKO! Indonesian modern packaged fresh milk drinks, bringing fresh, healthy, and trendy beverages to life.

Starting from a humble roadside stall, we serve pure fresh milk in practical, delicious, and nutrient-packed cups. Unlike traditional milk drinks like STMJ or regular brewed milk, we offer a fresh twist with unique flavors loved by young adults and professionals. Every product is made from 100% pure milk, no preservatives, just great taste and real goodness. Fresh. Healthy. Trendy.

Branding & identity design originally designed by .lateral

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COLOR PSYCHOLOGY: A Guide to Brand Visual Strategy

Choosing brand colors goes beyond aesthetics; it’s a strategic communication tool. Here is the psychological guide to building a strong visual identity:

🔴 RED: For bold CTAs. Perfect for F&B, sports, automotive, and sales.

🟠 ORANGE: Shows innovation & enthusiasm. Used in tech, startups, and youth-focused brands.

💗 PINK: Common in beauty, fashion, and kids’ products. Bold pinks for edgy, modern brands.

🟡 YELLOW: Communicates optimism & creativity. Ideal for education, food, retail, and entertainment.

🟢 GREEN: Symbolizes sustainability & health. Used by organic, wellness, finance, and eco-brands.

🔵 BLUE: Builds trust & professionalism. Key for tech, finance, healthcare, and corporate brands.

🟣 PURPLE: Evokes luxury & creativity. Chosen by high-end beauty, wellness, and premium brands.

⚪ WHITE: Creates minimalism & cleanliness. Ideal for tech, medical, and modern luxury brands.

⚫ BLACK: Communicates power & exclusivity. A staple for luxury fashion, photography, and premium brands.

Studio Lateral designs visual brand identities. We research and craft visual languages that communicate your value and solve business problems. Our strategic design transforms your essence into a cohesive identity for powerful market impact.

With great pride, I present the bottle label and brand identity for .id . Crafted to capture the essence of Bali’s natural springs, this design radiates a vibrant and cheerful energy through its colorful motifs and distinctive Balinese-inspired mascots.

Each element celebrates Bali’s rich culture, weaving traditional patterns and symbols into a contemporary visual narrative. The playful mascots embody the island’s warm hospitality, inviting everyone to experience its authentic spirit in every drop.

“Have a Balissful Holiday” encapsulates the brand’s promise, a refreshing escape that merges purity with joy, an invitation to embrace Bali’s tranquility and vibrant soul, bottled for moments of bliss.

Bisnis yang bagus itu bikin produk lo laku hari ini. Tapi brand yang kuat bikin orang tetap cari dan percaya meski tren sudah berganti. Oke kali ini gue akan bahas bisnis vs brand.

Yang lo jual bukan sekadar produk, tapi nilai dan pengalaman. Brand-lah yang bikin cerita lo didengar, dipercaya, dan diingat bahkan ketika pesaing bermunculan. Ini tentang legacy, bukan sekadar profit.

Jadi, jangan hanya fokus pada angka penjualan. Bangunlah fondasi yang membuat bisnis lo tetap relevan dalam lima atau sepuluh tahun ke depan. Karena yang terbaik bukan yang paling laku hari ini, tapi yang terus berarti untuk seterusnya.

It was an incredible honor to collaborate with the Sepuluh Nopember Institute of Technology in Surabaya to design the brand identity for this Indonesian electric motorcycle. EVITS is a powerful symbol of homegrown innovation, engineered by the nation’s brightest minds.

My design captures the spirit of modernity and sustainability, merging dynamic lines with a forward-thinking aesthetic. Every element, from the bold and iconic logo to the cohesive visual system, was crafted to reflect EVITS’ commitment to clean energy and advanced technology.

Through this identity, I aimed to tell a story of pride and national excellence. My goal was to position EVITS as a leader in the electric mobility revolution, inspiring trust and excitement for Indonesia’s technological future.

Branding & identity design originally crafted by .lateral

Tidak semua logo butuh cerita mendalam dan filosofis.

Bayangin lo lagi milih barang di supermarket. Yang ada jadinya lupain membuat orang berpikir. Tujuannya adalah membuat audiens merasakan dan mengingat. Di rak supermarket, logo harus to-the-point, click-bait visual lo kudu langsung dikenali dan tak mungkin diabaikan. Itu harus seperti pukulan visual, bukan teka-teki.

Logo adalah strategi identitas visual, bagian penting dari strategi bisnis lo. Bukan sekadar hiasan. Pahami produk dan audiens lo. Strategi visual harus persuasif, menonjol, dan pada akhirnya baik sederhana atau simbolis.

Meet Hero: The Heart of HE2O’s Brand Story

Introducing Hero, HE2O’s vibrant mascot born from the brand’s very name! Designed as a friendly superhero with youthful charm, Hero embodies the spirit of inclusivity, connecting with audiences across all generations.

The character’s iconic water-inspired head symbolizes purity and eternal flow, while the gracefully sweeping wings mirror the endless movement of a natural spring.

A carefully placed clover leaf adds a distinct Surabaya touch, celebrating local identity through meaningful symbolism. Every detail in Hero’s design reflects thoughtful craftsmanship, transforming this mascot from a mere character into a proud representation of Surabaya’s dynamic energy and innovative vision.

Kita sering terjebak dalam ilusi bahwa brand harus selalu tampil perfect dan polished.
Padahal, di tengah pasar yang serba homogen, justru keberanian untuk tampil “jelek” ,dalam artian boldly unconventional , bisa jadi senjata rahasia.

Lihat brand seperti Cheetos dengan desain kemasan jelek yang ‘sengaja’, atau Duolingo yang sengaja roasting user mereka intentionally nggak mau ikut standar “keren” yang membosankan. Mereka punya conceptual ugliness yang justru bikin mereka viral dan memorable.

Sementara banyak brand terjebak middle ground: terlalu takut dianggap aneh, tapi juga nggak cukup menarik buat diingat. Hasilnya? Mereka jadi background noise di industri yang ramai.

Mending lo jadi brand yang sengaja “jelek” dengan konsep kuat, awkward, absurd, atau bahkan sedikit cringe, daripada jadi brand biasa yang nggak meninggalkan jejak.
Yang penting, “kejelekan” lo itu by design dan autentik bukan asal-asalan.

Disclaimer: strategi ‘jelek’ hanya berlaku di industri tertentu. Poinnya adalah “DIFERENSIASI”; gimana cara lo menonjol dari pasar yang homogen. It’s okay to be different, pertajam konsep dan gali pemikiran sisi unik brand untuk ciptakan “reputasi unik” bukan “sensasi”😉

Recent brand visual identity works for Saviors by HE2O: Premium water redefined. Our classic, ornamental bottle captures Surabaya’s spirit in a uniquely timeless design.

A sophisticated experience for those who appreciate heritage and elegance in every detail.

Oke, bro. Jadi gini alasannya kenapa kita musti pilih logo yang cocok buat usaha.

Bayangin aja, lo mau dateng ke acara formal tapi pake kaos oblong. Kan vibe-nya nggak nyambung, right?

Logo tuh sama aja. Dia itu “wajah” pertama yang bakal diliat calon customer. Kalo lo pilih style logo yang tepat. entah itu pictorial, emblem, atau playful mascot, secara ga langsung lo langsung bisa ngasih subtle clue tentang kepribadian brand lo.

Ini bikin niche audience lo ngerasa, “Wah, brand gue nih!” Jadi, visual strategy lo nggak cuma sekedar estetik, tapi udah kayak filter yang narik orang-orang yang tepat aja. Less effort, more impact!

What an absolute honor to look back on this incredible journey, crafting the brand identity for HE2O, Surabaya’s very own packaged drinking water, initiated by the City Government and the visionary

Through a dynamic and focused collaboration, we transformed this vision into reality, a testament to how shared dedication can create impactful solutions in remarkable time.

Our sincere appreciation to the Director of ITS Surabaya Hebat, the Rector of ITS, the Director of ITS Tekno Sains, and the entire team whose trust and support made this milestone possible.

We proudly presented HE2O, more than just water, but a symbol of Surabaya’s innovative spirit and collective progress. Here’s to creating waves of positive change!