PwG Communication

Injection mold manufacturing. Waste management. Construction solutions.

Not exactly the topics that would first come to mind when thinking about a female brand building consultant. 🙂

Last Wednesday, before leaving, I looked into the mirror and wearing the outfit you can see in the photo, this was exactly what came to my mind. 👗👠👜

Approx. half an hour earlier, I had just finished a consultation with a client operating in sustainable waste management and I was on my way to another client organization. I smiled to myself because this is definitely not the classic “skirt” or “high-heel” topic. 🙃

Then I reflected on the past 6+ years.
▪️ I have had clients from the injection mold manufacturing industry.
▪️ I have worked with companies providing construction solutions.
▪️ And with many other businesses that, at first glance, would not be considered particularly “female” industries.

So why do I take on these projects?

💡Because I believe that in certain situations, we are not talking about a female or a male professional. We are simply talking about a professional.

Furthermore, every new industry brings a new way of thinking with it. What I learn in one field, I can often transfer to another:
🆕️ a new perspective,
🆕️ a new approach,
🆕️ or a question that I have already answered elsewhere.

🤝So, in the end, it is not only my clients who benefit from my cross-industry experience, but me, too. Because every single project is an opportunity to look at brand building, business building and growth from a new angle.

And honestly, that is exactly why my work is always exciting, even if most of the time I cannot fully capture it in photos. 😊

Yesterday's Business Fest felt a bit like a reunion.

Throughout the day, I met former clients, current clients, former colleagues who became clients, former clients who became partners, and former clients who became friends. And I might miss some other combinations. 🙂


Many of these people I usually meet virtually.
However, every time we meet in person, the connection feels exactly the same: the same openness, the same trust, the same vibes, and the same conversations that continue where we left them.


Relationships are one of the most valuable assets we build in business.

❌️Not because they lead directly to the next project.
✔️But because over time, they create something much more meaningful: trust, mutual support, shared experiences, and genuine human connections.


💡And remember, behind every business, brand and title, there are people first.


As in-person catch-ups are still the best, I tried to capture some of these moments, but unfortunately with some people we missed it. 📸


Katalin Fehervari and Rita Hekeli Hungary, Viktoria Kiss, Gabriella Peuker, Tamara Szabo Co-Create Development , Zoltan Vardy's 'The Launch Code', Seres Era - Khepera Coaching & Learning, Anita Polgar-Zsilak, Peter Hajdu, Gergely Szel, it was so great to meet and catch-up with you yesterday. See you again soon somehow, somewhere.

𝐇𝐨𝐠𝐲𝐚𝐧 𝐞́𝐩𝐢́𝐭𝐡𝐞𝐭𝐨̋ 𝐟𝐞𝐥 𝐞𝐠𝐲 𝐨𝐥𝐲𝐚𝐧 𝐧𝐞𝐦𝐳𝐞𝐭𝐤𝐨̈𝐳𝐢 𝐬𝐳𝐞𝐦𝐥𝐞́𝐥𝐞𝐭𝐮̋ 𝐤𝐨̈𝐳𝐨̈𝐬𝐬𝐞́𝐠, 𝐚𝐦𝐞𝐥𝐲 𝐚 𝐥𝐚́𝐭𝐡𝐚𝐭𝐨́𝐬𝐚́𝐠𝐨𝐭 𝐞́𝐬 𝐚 𝐯𝐚𝐥𝐨́𝐝𝐢 𝐤𝐚𝐩𝐜𝐬𝐨𝐥𝐨́𝐝𝐚́𝐬𝐨𝐤𝐚𝐭 𝐭𝐚́𝐦𝐨𝐠𝐚𝐭𝐣𝐚?

🎙Érdemes megnézni a Strategy & Soul Branding Podcast legújabb, hatodik adását, amiben Zsidai Zsuzsannával, interkulturális szakértővel, a Womazing.eu alapítójával beszélgettem többek között erről.


💡 Miről beszélgetünk még az epizódban?

▪️𝐖𝐨𝐦𝐚𝐳𝐢𝐧𝐠 𝐮́𝐭𝐣𝐚: Honnan jött az ötlet egy olyan platformhoz, amely hazai és nemzetközi láthatóságot, valamint kapcsolatokat hoz be a magyar vállalkozónők életébe?

▪️𝐊𝐚𝐩𝐜𝐬𝐨𝐥𝐨́𝐝𝐚́𝐬 𝐞𝐫𝐞𝐣𝐞: Hogyan ad inspirációt és löketet, ha mentorokkal, együttműködő partnerekkel kollaborálunk - akár itthon, akár nemzetközi programokban?

▪️𝐓𝐚́𝐦𝐨𝐠𝐚𝐭𝐨́ 𝐤𝐨̈𝐳𝐞𝐠: Miért ad akkora erőt, ha tudod, hogy van egy hely, ahol merhetsz kérdezni, és ahol a többiek nem versenytársat, hanem nőtársat látnak benned?


Ha érdekelnek a részletek, nézd meg az adást YouTube-on. ▶️
Link az első kommentben. 👇

Group coach training program at Co-Create Development was accomplished 2 weeks ago, so now I have already an internationally accredited certification for group coaching formats as well. 👥️📃👩‍🎓

Following the Level2 coach training program there was no question in my mind what to expect: I knew that 100% practical training days were waiting for me with pro trainers and a good community.

Many thanks, Tamara Szabo and Csaba Csetneki, you were a great trainer duo, your experience and personalities complement each other very well. 🔝

For those, who are wondering:

❌️ No, still I'm not changing my PwG Communication brand building consultancy into business or life coaching.

BUT. 🙂


✅️I often use coaching (and NLP) as a 'free-style' tool in my consulting work and workshops.

👉Because this way I can much more easily help my clients BLOOM:) by shifting limiting beliefs, overcoming blocks that stop them from leveling up, and by reflecting in a more conscious and authentic way.

✅️From time to time I also provide 'pure' business coaching processes (integrating NLP as well) for my clients and for company (future) leaders.

👉Because it’s amazing to see how much personal development and multiplying impact can come from 60 minutes of dedicated attention to someone’s inner world (resources, driving forces, etc.).

Április végi ✍️

A havi márkaépítési hírlevélmagazinomat mindig személyes sorokkal zárom. Ma ment ki az áprilisi "lapszám", gondoltam, a záró soraim itt is megosztom. 🙂

𝐀𝐳 𝐚́𝐩𝐫𝐢𝐥𝐢𝐬 𝐬𝐳𝐚́𝐦𝐨𝐦𝐫𝐚 𝐞𝐠𝐲𝐬𝐳𝐞𝐫𝐫𝐞 𝐯𝐨𝐥𝐭 𝐞𝐠𝐲 𝐮́𝐣𝐚𝐛𝐛 𝐥𝐞́𝐩𝐞́𝐬 𝐞𝐥𝐨̋𝐫𝐞 𝐞́𝐬 𝐞𝐠𝐲 𝐭𝐮𝐝𝐚𝐭𝐨𝐬 𝐦𝐞𝐠𝐚́𝐥𝐥𝐚́𝐬 𝐢𝐬. Egyrészt adott egyfajta lendületet: több területen is tudtam haladni, viszont egy kellemes, fenntartható tempóban. Másrészt viszont - pont a sprintek nélküli időszaknak köszönhetően - 𝐭𝐞𝐫𝐞𝐭 𝐚𝐝𝐨𝐭𝐭 𝐚𝐫𝐫𝐚 𝐢𝐬, 𝐡𝐨𝐠𝐲 𝐞𝐠𝐲 𝐩𝐢𝐥𝐥𝐚𝐧𝐚𝐭𝐫𝐚 𝐦𝐞𝐠𝐚́𝐥𝐥𝐣𝐚𝐤, 𝐞́𝐬 𝐧𝐞 𝐜𝐬𝐚𝐤 𝐞𝐥𝐨̋𝐫𝐞 𝐧𝐞́𝐳𝐳𝐞𝐤, 𝐡𝐚𝐧𝐞𝐦 𝐯𝐢𝐬𝐬𝐳𝐚 𝐢𝐬.

A negyedév lezárása kapcsán ránéztem az elmúlt 3 hónapra. Egy pályázatnak köszönhetően pedig az elmúlt 6+ évemre is.

És ilyenkor történik meg az, ami a hétköznapok tempójában ritkán: hirtelen más perspektívából látod ugyanazt az utat. 𝐍𝐞𝐦 𝐜𝐬𝐚𝐤 𝐚𝐳𝐭 𝐥𝐚́𝐭𝐨𝐝, 𝐡𝐨𝐠𝐲 𝐡𝐨𝐯𝐚 𝐭𝐚𝐫𝐭𝐚𝐬𝐳 𝐞́𝐬 𝐦𝐞𝐧𝐧𝐲𝐢 𝐯𝐚𝐧 𝐦𝐞́𝐠 𝐡𝐚́𝐭𝐫𝐚, 𝐡𝐚𝐧𝐞𝐦 𝐚𝐳𝐭 𝐢𝐬, 𝐡𝐨𝐠𝐲 𝐡𝐨𝐧𝐧𝐚𝐧 𝐢𝐧𝐝𝐮𝐥𝐭𝐚́𝐥 𝐞́𝐬 𝐦𝐞𝐧𝐧𝐲𝐢𝐭 𝐭𝐞𝐭𝐭𝐞́𝐥 𝐦𝐚́𝐫 𝐦𝐞𝐠. Olyan dolgok is láthatóvá válnak, amik addig teljesen természetesnek tűntek: eredmények, döntések, szintlépések, amiket menet közben sokszor észre sem veszel. 🔙

Április számomra egyszerre szólt az ügyfeleim mellett a rendszerek és háttérfolyamatok továbbfejlesztéséről, új fókuszok tisztításáról, az AI-ban való mélyebb elmélyülésről, és talán még ennél is fontosabbról: önreflexióról.

𝐀 𝐡𝐚𝐥𝐚𝐝𝐚́𝐬 𝐧𝐞𝐦 𝐜𝐬𝐚𝐤 𝐚𝐛𝐛𝐨́𝐥 𝐚́𝐥𝐥, 𝐡𝐨𝐠𝐲 𝐟𝐨𝐥𝐲𝐚𝐦𝐚𝐭𝐨𝐬𝐚𝐧 𝐧𝐨̈𝐯𝐞𝐥𝐞𝐝 𝐚 𝐭𝐞𝐦𝐩𝐨́𝐭, 𝐡𝐚𝐧𝐞𝐦 𝐚𝐛𝐛𝐨́𝐥 𝐢𝐬, 𝐡𝐨𝐠𝐲 𝐢𝐝𝐨̋𝐧𝐤𝐞́𝐧𝐭 𝐦𝐞𝐠𝐚́𝐥𝐥𝐬𝐳, 𝐯𝐢𝐬𝐬𝐳𝐚𝐧𝐞́𝐳𝐞𝐥, 𝐞́𝐬 𝐭𝐮𝐝𝐚𝐭𝐨𝐬𝐢́𝐭𝐨𝐝: 𝐮́𝐭𝐨𝐧 𝐯𝐚𝐠𝐲. És gyakran ez adja a legnagyobb lendületet a következő szakaszhoz. 🔜

Bárhol is tartasz most a saját utadon, kívánom, hogy Te is találj egy ilyen pillanatot: egy rövid megállást, ahol nem csak azt nézed, mi van még előtted, hanem azt is, amit már megtettél. 𝐌𝐞𝐫𝐭 𝐞𝐳 𝐢𝐬 𝐮𝐠𝐲𝐚𝐧𝐮́𝐠𝐲 𝐫𝐞́𝐬𝐳𝐞 𝐚𝐳 𝐮́𝐭𝐧𝐚𝐤 – 𝐦𝐢𝐧𝐭 𝐦𝐢𝐧𝐝𝐞𝐧 𝐦𝐞𝐠𝐭𝐞𝐭𝐭 𝐤𝐢𝐥𝐨𝐦𝐞́𝐭𝐞𝐫.🔛

🔥Ha pedig jövő hónapban az elsők között szeretnéd Te olvasni a hírlevélmagazinom és még nem vagy feliratkozva, akkor érdemes ezt megtenni - link az első kommentben. 😉👇

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐢𝐧 '𝐭𝐡𝐞 𝐠𝐨𝐥𝐝𝐞𝐧 𝐛𝐫𝐢𝐝𝐠𝐞' 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐬𝐮𝐧 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐛𝐫𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧?

𝐀𝐧𝐝 𝐰𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐢𝐭?

🏃‍♀️ Last Saturday, I went for a run in beautiful weather. This time, I even stopped and sat down for a bit by the river Danube. It felt good to watch the sunlight sparkling on the water. As the light reflected, the so-called 'golden bridge' appeared.

✨ After a while, I stopped looking at the whole view and started focusing on the individual rays of sunlight. How each one sparkled separately on the water. I noticed how completely it switched me off. I just watched for minutes.

And then, of course, my hashtag mindset switched on. 🙂

💡 I realized that this golden bridge is very similar to how the overall impression of a brand is formed. 𝐀𝐭 𝐟𝐢𝐫𝐬𝐭 𝐠𝐥𝐚𝐧𝐜𝐞, 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐨𝐧𝐞 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐛𝐞𝐚𝐦 𝐨𝐟 𝐥𝐢𝐠𝐡𝐭. 𝐁𝐮𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤 𝐜𝐥𝐨𝐬𝐞𝐫, 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐭𝐡𝐚𝐭 𝐢𝐭 𝐢𝐬 𝐦𝐚𝐝𝐞 𝐮𝐩 𝐨𝐟 𝐭𝐢𝐧𝐲 𝐩𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬. Each ray moves separately, reflects differently, has a different size – yet together they create one unified effect.

The same happens with a hashtag . A brand is not made up of a single element, but of:
▪️ people
▪️ processes
▪️ communication
▪️ decisions
▪️ customer experiences
▪️ small touchpoints
▪️ …

Each element functions as a separate unit. But 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐧𝐝, 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐬𝐞𝐞 𝐭𝐡𝐞 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 – 𝐭𝐡𝐞𝐲 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞 𝐭𝐡𝐞 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. 𝐀𝐧𝐝 𝐢𝐟 𝐭𝐡𝐞𝐬𝐞 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐫𝐞𝐟𝐥𝐞𝐜𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐯𝐚𝐥𝐮𝐞𝐬, 𝐬𝐭𝐲𝐥𝐞, 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞, 𝐚𝐧𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠, 𝐭𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐧𝐨𝐭 𝐟𝐞𝐞𝐥 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭.

In hashtag with more than 10+ employees:
▪️ where many people represent the company and therefore the brand
▪️ and where multiple people work on branding, marketing, and PR
it often happens that there are as many versions of the brand as there are people.

In the age of hashtag , this challenge is even more amplified.

❓ How can you ensure a hashtag at every single point of the hashtag – from the very first interaction all the way to follow-up? What are my 9-step advice for it?

Read my latest blog article, link in the first comment. 👇

𝗕𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗼𝘀 𝗼𝗿 𝗮 𝗰𝗹𝗲𝗮𝗿 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆?
𝗧𝗵𝗶𝘀 𝟱-𝘀𝘁𝗲𝗽 𝗺𝗲𝘁𝗵𝗼𝗱 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗱𝗲𝗰𝗶𝗱𝗲: 𝗼𝗻𝗲 𝗯𝗿𝗮𝗻𝗱, 𝘀𝘂𝗯-𝗯𝗿𝗮𝗻𝗱𝘀, 𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗼𝗿 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻

1️⃣ 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗺𝗮𝗽
What do you sell, to whom, and through what customer journey?
How much overlap is there between target groups?
Is the decision-maker and the sales process aligned?

2️⃣ 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝘂𝗱𝗶𝘁
Where does the communication get mixed or lose focus?
Is there a need for a separate language or a separate channel?

3️⃣ 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻
One brand, sub-brands, merging or separation?
How different is the value proposition?
Is there a reputational risk?
Are there resources for consistent building?

4️⃣ 𝗡𝗮𝗺𝗶𝗻𝗴 + 𝗿𝘂𝗹𝗲𝘀
Not improvisation, but a system.
Will it still be clear in a year?

5️⃣ 𝗥𝗼𝗹𝗹𝗼𝘂𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴
How do you lead the change without creating chaos?
(web, social, SEO, communication, etc.)

💡 𝗢𝗻𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘄𝗼𝗿𝘁𝗵 𝘁𝗮𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂:
Brand architecture is not a design question.
It optimizes resources, increases efficiency, and its impact shows in the numbers, too.

Where does your company’s brand stand based on this?
Think it through, and build consciously!

This post is based on my guest article written for Karson Consulting's blog. If you’re interested in the rest of the Hungarian article, you can find it on their website.

Link in the first comment. 👇