CSRhub

The 2025 Korean CSR/ESG/PR Professional Workshop & Conference, co-hosted by the CUHK CSRCom & Sustainability Hub and the Korean Academic Society for Public Relations (KASPR), successfully concluded on 22 August in Seoul. Over 170 attendees, from academia, experts, and practitioners, attended the conference, which focused on the current status and challenges of corporate social responsibility (CSR), CSA (political and social stance), and ESG (environmental, social, and governance) management. In particular, the CSR and ESG practices of major Korean companies, such as POSCO, Kakao, and YG Entertainment, were showcased in on-site sessions.

Participants praised POSCO's community coexistence, Kakao’s technology-based CSR, and YG’s eco-friendly performances as concrete models for creating social value and building brand trust. Kakao introduced its educational programmes targeting small business owners, seniors, and youth under “digital inclusion”, presenting a CSR model that leverages technological capabilities to address social issues. YG Entertainment discussed ESG challenges in the performance industry and introduced a strategy to secure the global competitiveness of K-content through eco-friendly performances.

Professor Sora Kim, director of the CUHK CSRCom & Sustainability Hub, stated in her keynote speech, “Companies can no longer remain silent on social issues”. She presented CSR and CSA as strategies for building stable trust and strengthening brand identity. She also emphasized, “Both strategies can gain social trust based on sincerity, transparency, and listening.” The conference confirmed that sustainability and global competitiveness should be secured through ESG transformation. A journey to a more responsible and sustainable future will continue! 🎉

【🌟 Shaping Tomorrow, Communicating Change : 2025 Korean CSR/ESG/PR Professional Workshop & Conference🌟 】

2025 Korean CSR/ESG/PR Professional Workshop & Conference

“From Insight to Action: Building a Responsible Future”

This dynamic conference in Seoul, Korea, brings together 120+ leaders, changemakers, and scholars in CSR, ESG, and PR to explore bold strategies, innovative tools, and real-world cases driving sustainable transformation.

Co-hosted by the CSRCom & Sustainability Hub at The Chinese University of Hong Kong (CUHK) and the Korean Academic Society for Public Relations (KASPR), this event is designed to spark critical dialogue, forge cross-sector collaboration, and empower professionals with the latest insights to amplify societal impact.

🗓️ Friday, 22 August 2025
🏨 Grand Ballroom, Mondrian Seoul Itaewon Hotel

Key Themes & Hot Topics
📌 The New Mandate: How Companies Navigate Rising Social Expectations
📌 ESG That Matters: Delivering Real Value to Society and Stakeholders
📌 AI Meets ESG: Quantifying Sustainability through Deep Learning
📌 Inclusive Intelligence: Building AI Literacy for All
📌 K-Pop and Beyond: Performing Sustainability in the Creative Industries

“Where innovation meets responsibility—and where tomorrow takes shape.”

🎉 CUHK CSRCom Pro Certificates Series

𝗠𝗶𝗰𝗿𝗼-𝗠𝗼𝗱𝘂𝗹𝗲 𝟰: 𝗖𝗦𝗥 𝗮𝘀 𝗮 𝗦𝗵𝗶𝗲𝗹𝗱 𝗼𝗿 𝗥𝗶𝘀𝗸 𝗶𝗻 𝗧𝗶𝗺𝗲𝘀 𝗼𝗳 𝗖𝗿𝗶𝘀𝗶𝘀
This video focuses on how CSR plays a crucial role in managing corporate reputation during times of crisis. In this module, you will explore the role of CSR in managing crises and gain insights into the distinctions between product-related crises and ethics-related crises, as well as their connections to corporate ability (CA) and CSR reputations.

𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐭𝐡𝐢𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐞𝐚𝐫𝐧 𝐲𝐨𝐮𝐫 𝐂𝐔𝐇𝐊 𝐂𝐒𝐑𝐂𝐨𝐦 𝐏𝐫𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞𝐬. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐦𝐨𝐝𝐮𝐥𝐞: https://csrhub.com.cuhk.edu.hk/

🎉 CUHK CSRCom Pro Certificates Series

𝗠𝗶𝗰𝗿𝗼-𝗠𝗼𝗱𝘂𝗹𝗲 𝟯: 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: 𝗠𝘂𝗹𝘁𝗶-𝗟𝗲𝘃𝗲𝗹 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗖𝗦𝗥
This video emphasizes the multi-level reputational benefits of CSR, particularly in the context of global crisis. In this video, you will learn to identify the country-of-origin effect, encompassing halo and summary effects, and understand their roles in shaping corporate and national reputations through CSR activities.

𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐭𝐡𝐢𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐞𝐚𝐫𝐧 𝐲𝐨𝐮𝐫 𝐂𝐔𝐇𝐊 𝐂𝐒𝐑𝐂𝐨𝐦 𝐏𝐫𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞𝐬. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐦𝐨𝐝𝐮𝐥𝐞: https://csrhub.com.cuhk.edu.hk/

🎉 CUHK CSRCom Pro Certificates Series

𝗠𝗶𝗰𝗿𝗼-𝗠𝗼𝗱𝘂𝗹𝗲 𝟮: 𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 𝗖𝗦𝗥 𝗺𝗼𝘁𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝘀𝗸𝗲𝗽𝘁𝗶𝗰𝗶𝘀𝗺
This video unveils how to manage perceived CSR motives and skepticism. It explains the two main types of CSR motives and what kinds of factors can influence consumer perceptions. The module also examines how understanding and strategically communicating mixed CSR motives can help build trust and reduce skepticism.

𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐭𝐡𝐢𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐞𝐚𝐫𝐧 𝐲𝐨𝐮𝐫 𝐂𝐔𝐇𝐊 𝐂𝐒𝐑𝐂𝐨𝐦 𝐏𝐫𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞𝐬. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐦𝐨𝐝𝐮𝐥𝐞: https://csrhub.com.cuhk.edu.hk/

🎉 𝐂𝐔𝐇𝐊 𝐂𝐒𝐑𝐂𝐨𝐦 𝐏𝐫𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞𝐬 𝐀𝐫𝐞 𝐇𝐞𝐫𝐞!
✨ 𝑌𝑜𝑢𝑟 𝐺𝑎𝑡𝑒𝑤𝑎𝑦 𝑡𝑜 𝐶𝑆𝑅 𝑎𝑛𝑑 𝐸𝑆𝐺 𝐸𝑥𝑐𝑒𝑙𝑙𝑒𝑛𝑐𝑒!
🌍 𝐽𝑜𝑖𝑛 𝐶𝑈𝐻𝐾 𝐶𝑆𝑅𝐶𝑜𝑚 & 𝑆𝑢𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝐻𝑢𝑏'𝑠 𝑇𝑟𝑎𝑖𝑛𝑖𝑛𝑔 𝑀𝑜𝑑𝑢𝑙𝑒𝑠 𝑇𝑜𝑑𝑎𝑦!

The CUHK CSRCom & Sustainability Hub offers a dynamic suite of micro-modules designed to equip professionals with the essential knowledge and skills required to excel in Corporate Social Responsibility (CSR), Environmental, Social, and Governance (ESG) practices, and sustainability communication.

Upon the successful completion of each training module, participants will earn the exclusive and prestigious CSRCom Pro Certificate, a recognition that signifies expertise in the fields of CSR, ESG, and sustainability communication.

𝗠𝗶𝗰𝗿𝗼-𝗠𝗼𝗱𝘂𝗹𝗲 𝟭: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝘆𝗻𝗲𝗿𝗴𝘆 𝗼𝗳 𝗖𝗦𝗥
This video explains how to strategically shape stakeholder perceptions by effectively selecting corporate communication strategies. It delves into the concepts of corporate associations and communication strategies, emphasizing the need for a comprehensive analysis of factors that could affect the strategic selection of these strategies.

𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐭𝐡𝐢𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐞𝐚𝐫𝐧 𝐲𝐨𝐮𝐫 𝐂𝐔𝐇𝐊 𝐂𝐒𝐑𝐂𝐨𝐦 𝐏𝐫𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐞𝐬. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐦𝐨𝐝𝐮𝐥𝐞: https://csrhub.com.cuhk.edu.hk/

🌟 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗮𝘁 𝗖𝗦𝗥𝗛𝘂𝗯! 🌟
We are thrilled to announce the addition of two distinguished scholars to be the academic council members for our CSR Hub:

𝗣𝗿𝗼𝗳. Ø𝘆𝘃𝗶𝗻𝗱 𝗜𝗵𝗹𝗲𝗻
Professor, Department of Media and Communication, University of Oslo
Prof. Ihlen brings over 170 publications to our council, with a focus on public relations and organizational communication. His leadership in cross-disciplinary research projects, including those addressing the COVID-19 pandemic, showcases his commitment to advancing knowledge in the field.

𝗣𝗿𝗼𝗳. 𝗚𝗮𝗻𝗴𝗮 𝗦. 𝗗𝗵𝗮𝗻𝗲𝘀𝗵
Associate Professor, Department of Communication, University of Maryland
Prof. Dhanesh is a leading expert in public relations and corporate social responsibility (CSR), with a wealth of experience in both the corporate and nonprofit sectors. Her extensive research has been recognized globally, and she has contributed significantly to bridging academia and practice through consulting and thought leadership.

Together, they will enhance our mission to drive transformative social change and foster responsible organizational practices. Join us in welcoming them to the CSRHub family!

🔗 Learn more about our initiatives here: https://corpcom.com.cuhk.edu.hk/csrcomhub-cuhk/