CUHK Business School Masters

【Master's Alumni Spotlight✨ | Sean's MRE Journey】

From finance to the CUHK Business School MSc in Real Estate, Sean Liu (MRE 2024) charted a decisive path towards commercial property. His time at CUHK ignited a passion for research — and paved the way to his role as a Senior Analyst at CBRE. 📊

So how did he get there? Early on, Sean was drawn to the programme's strong industry connection and applied learning approach. At the ULI Workshop, he pitched renovation ideas to industry mentors, gaining exposure to real world decision making, where commercial viability and feasibility are paramount. This was reinforced by industry‑focused and interactive teaching, which sharpened critical thinking and encouraged deeper analysis. Meanwhile, comprehensive career support — CV clinics, mock interviews, recruitment talks — had him interview-ready.

Then came the turning point. A research-led course taught by Prof. Desmond Tsang showed Sean how rigorous academic analysis informs professional decision making in the real estate industry. That led him to take on a Research Assistant role at CUHK Business School. "The exposure in research topics and methodologies really helped me stand out in CBRE interviews," he shares.

Together, these experiences equipped Sean with analytical rigour, practical insight, and strong communication skills—capabilities that support Sean to thrive in CBRE's APAC research team. More broadly, the MRE programme prepares graduates not only for research-driven roles, but also for diverse paths across real estate, from investment to consulting to development.

Sometimes the best career moves start with a single decision.

🔗Ready to unlock your future in property? Explore the MRE programme: https://bit.ly/4nYPPLL

【Master’s Alumni Spotlight🎙️ | Eric's MiM Journey】

With a background in cybersecurity, Eric Wu (MiM 2023) came to CUHK's MSc in Management to sharpen his strategic edge. Today, as Deputy Technology Risk Manager at BOCHK, he delivers different solutions across IT risk assessment, information security evaluation, and emerging fintech trends — all while navigating rapid digital transformation in the banking sector. 🔐

The MiM curriculum, with its focus on evolving global technologies, gave Eric the strategic and digital foundations he relies on daily. But two experiences truly stood out: 🎯the Capstone Project in Singapore, where he worked with teammates to analyse complex business challenges and presented actionable recommendations to senior management, and 💡 the annual MiM Forum, which offered direct exposure to cutting-edge industry practices and innovation trends. Together, these experiences mirrored the analytical and advisory work he now performs in technology risk management.

Personalised career support also played a key role — from a coffee chat with Programme Director Prof Dora Lau to career fairs, mock interviews, and CV workshops — helping Eric better align his strengths with industry needs.

Eric's journey shows that MiM isn't just a degree — it's a practical launchpad for the digital age. 🚀

Ready to lead? Explore the MiM programme: https://bit.ly/4u54xCi

CUHK MiM Forum 2026 | Leading Through Change 🌍

What does it take for Gen Z to take the lead when the ground keeps shifting? This March, MSc in Management (MiM) students gathered with industry leaders at the to explore that question head-on — under the theme “Gen Z: Leading in the Age of Change”.

Professor Dora Lau, MiM Programme Director, got us started with a warm welcome. Then four industry leaders across diverse sectors took the floor:
✨ Mr. Franklin Law (Marketing Director, Ocean Park Corporation)
✨ Dr. Lydia Leung (CEO & Co-Founder, Belun Technology Co. Ltd.)
✨ Mr. Michael Chan (Managing Director, 3C AGI Partners)
✨ Ms. Kanas Chan (Associate Director, Institutional and Wealth Sales, Asia Pacific, HSBC)

Through practical sharing, interactive discussions, and networking sessions in the forum, speakers explored brand transformation, sustainability, innovation, and entrepreneurship, while unpacking how AI is reshaping industries and investment strategies. They also shared perspectives into the changing dynamics of Hong Kong’s financial sector, and the skills future talent needs to stay relevant — offering MiM students a forward looking view of leadership in an era of constant change.

As one of the most anticipated events in the MiM journey, this forum continues to bring the students real-world perspectives within reach. 👏

【Alumni spotlight🎙️ | Lingfeng's MScBA Journey】

When Lingfeng Shu founded his education startup “茧历”, he knew scaling required more than vision—it demanded data-driven precision. The CUHK MSc in Business Analytics equipped him with the analytical foundation to turn entrepreneurial ideas into actionable strategies. 🚀

The programme sharpened how he evaluates and runs his business Through hands-on training in Python and machine learning, Lingfeng learned to forecast demand and interpret patterns with precision. Courses in pricing strategy and operations optimisation further enabled him to refine product features and pricing models. "These tools became the backbone of my entrepreneurial decisions," he explains.

The U.S. Field Study complemented his learning by offering insights into how companies such as Google and NVIDIA apply analytics to drive innovation at scale. Together with mentorship from faculty members with entrepreneurial experience and insights from peers, the programme strengthened his data-driven approach to running a startup and encouraged broader entrepreneurial thinking.

Today, Lingfeng leads “茧历” with confidence. Every product decision, market strategy, and financial plan is supported by analytics. "MScBA taught me how to lead with data," he reflects. The programme turned his vision into sustainable growth.

🔗 Ready to strengthen your entrepreneurial edge? Discover more about the MScBA programme: https://bit.ly/4suaS9N

Zoey Zhou pursued the CUHK MSc in Marketing (MScMKT) with a clear ambition: to strengthen her marketing foundation with stronger analytical and strategic capabilities. 🚀 The programme equipped her with the tools to apply these capabilities in practical, data-driven marketing settings. She now works in Purchasing & Merchandising at JD Retail (JINGDONG, JD.com), supporting category planning, merchandising strategies, and demand forecasting within a leading e-commerce platform.

The MScMKT curriculum provided Zoey with both strategic frameworks and analytical skill sets. Through courses in customer analytics, consumer behaviour, brand management, and integrated marketing communications, she learned to translate consumer data into actionable insights while maintaining a strong brand perspective.

Learning also extended beyond the classroom. The programme’s small-class setting fostered close interaction with faculty, whose industry experience and practical case discussions helped bridge theory and real-world application. Zoey further benefited from MScMKT alumni network, receiving interview tips and role-specific insights from graduates working at JD.com, which supported her transition into her current role.

She then broadened her global outlook through a semester exchange at ESSEC Business School in France, exploring international retail and luxury brand management. 🌍

Ready to chart your own path? Discover how the MScMKT programme can empower your future in marketing: https://bit.ly/4dEhduM

See you today at CUHK Business School!

📣Fuel your finals! FREE coffee☕ alert!!!

As the semester winds down and finals approach, take a well-deserved break and recharge! We will be serving complimentary coffee at the Cheng Yu Tung Building. Follow our social media channels and show us at the counter to redeem your free coffee.

💜Event details
Date: 8 May 2026 (Friday)
Time: 10am–2pm
Venue: Lobby, G/F, Cheng Yu Tung Building

💜How to redeem
1. Follow either our Facebook, Instagram and/or LinkedIN official accounts and;
2. Follow either our Xiaohongshu (RedNote) and/or WeChat official accounts
3. Show the verified follows to our team members at the venue for confirmation

Terms and conditions
- Complimentary coffee is available only from 10:00 am to 2:00 pm on 8 May 2026 while stocks last.
- Each participant is entitled to one complimentary drink only.
- Participants must present the followed social media pages for on-site verification.
- Complimentary coffee is available on a first-come, first-served basis, while stocks last.
- CUHK Business School reserves the right of final decision in case of any disputes.

☝🏻 Check below Comment section for our social media account links⛓️

【Master’s Alumni Spotlight✨ | Ken’s MScISTM Journey】

Ken Tang (MScISTM 2024) was looking for more than a path shift—he wanted to grow alongside the digital transformation shaping modern business. Building on a foundation in accounting, he is now serving as a Management Trainee at Dah Sing Bank, looking back on his journey with the CUHK Business School MSc in Information Science and Technology Management (MScISTM), the programme weaves together business strategy, digital know-how, and real-world learning to prepare Ken for the future of banking. 💰

Ken’s transition began with his recognition that technology is reshaping the financial sector. Drawn by the MScISTM’s flexible curriculum, jointly delivered by CUHK Business School and the Faculty of Engineering, he was able to combine strategic business thinking with technical depth—making his move from numbers-focused role to digitally driven strategy seamless.

What accelerated the transformation? Hands-on learning. Working with real company datasets in small, interactive classes, Ken strengthened his capabilities in statistical analysis and digital strategy execution—skills he now uses daily in retail banking, evaluating branch performance, customer satisfaction, and product adoption. Beyond the classroom, a business field trip to Singapore, plus candid chats with MScISTM alumni in digital finance, widened his view of global banking and provided firsthand insights into industry trends, strengthening his readiness for the rapidly evolving banking landscape. 🌏

In his current role, Ken applies a wide range of competencies from project management to machine learning concepts—proof that the strategic blend of tech and business thinking opens doors to a technology-led future.

🔗 Ready to navigate your own digital future? Explore the MScISTM programme: https://bit.ly/42gppLx

🚀 A New Chapter Begins: The MScMKT Alumni Network Is Officially Here.

Founded in 2000, the CUHK MSc in Marketing has grown into a truly distinctive community—nurturing nearly 2,000 alumni across the globe. From tech and FMCG to finance and consulting, our graduates are making an impact in every core industry.

To bring this wealth of talent closer, across cohorts and sectors, we proudly announced the launch of the CUHK MScMKT Alumni Network this March.

The inaugural ceremony took place in Kunming, bringing together Faculty members and nearly 40 founding committee members of the MScMKT Alumni Network. United by a shared commitment to amplifying the strength, professionalism, and growing influence of the MScMKT family, the evening marked a meaningful milestone, filled with meaningful conversations, a shared sense of belonging, and a clear vision for the community.

Here’s to bridging industries, building lasting connections, and elevating the marketing community together.

Welcome to the network. 💫

Last Thursday, we hosted our first‑ever Inter‑Master’s Programme Tug‑of‑War Competition at Lingnan Stadium! Despite light rain at the start, the enthusiasm, cheers, and team spirit never dipped. Around 100 students from different programmes came together for a fun and energetic afternoon.

A big thank you to everyone who participated and supported the event, making it such a memorable experience. It was wonderful to see our CUHK Business School Masters students unite through teamwork, sportsmanship and school spirit. We look forward to welcoming you to many more activities ahead. Let’s keep this spirit alive! 💪