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Cityu GE 2242
GE2242 - Conducting Online Commerce in China
As China’s consumer market continues to grow, it is critical for students to learn about how to target China’s consumer markets. This course provides students the introductory managerial concepts on how to start an online business, with specific focus on the Chinese market. The vital managerial topics covered include inventory management, product pricing, product promotions, website design and con
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