HKBU CBS GCB

HKBU CBS GCB HKBU China Business Studies / Global and China Business The GCB concentration was launched in 2012 on the basis of CBS program.

The historical root of Global and China Business (GCB) concentration can be traced back to China Business Studies (CBS) concentration. Established in 1989, CBS was the first BBA program in Hong Kong that focused on China business which was a response to the immense demand due to the emerging of the promising markets in China. Following its tradition, GCB is a pioneer BBA program in Hong Kong that

emphasizes both the global market and the China market. The launch of GCB program closely follows the trend of business world. In the past decades, with the rapid development of China economy, China became one of the most promising markets in the world. Nowadays, China business is facing a new stage of development with increasingly more Chinese enterprises actively globalizing their operations. Meanwhile, Hong Kong business also witnesses the increasingly inseparable business connections between Hong Kong and mainland China. Therefore, doing business in China and with China today not only requires an in-depth understanding of China’s unique business environments and culture, but also demands a comprehensive appreciation of the global business arena. The Global and China Business concentration equips students to be socially responsible business leaders. The concentration integrates a broad spectrum of courses that emphasize modern management concepts and practices, and provides systematic and unique exposure to and examination of the socio-cultural, institutional, operational and behavioural aspects of Global and China business.

A talk on 7 MayThe speaker, Sunny, is our program mentor. You are warmly invited to join this event.
04/05/2015

A talk on 7 May
The speaker, Sunny, is our program mentor. You are warmly invited to join this event.

Exchange sharing上學期有幸到克羅地亞交流。這是一個很冷門的交流地點，不過正正因為這樣，我的交流經歷更加特別。克羅地亞位處中歐與東歐交界，是前南斯拉夫六個共和國之一，其文化有濃厚東歐色彩。全國的面積是香港的五倍，但人口比香港還...
10/04/2015

Exchange sharing
上學期有幸到克羅地亞交流。這是一個很冷門的交流地點，不過正正因為這樣，我的交流經歷更加特別。克羅地亞位處中歐與東歐交界，是前南斯拉夫六個共和國之一，其文化有濃厚東歐色彩。全國的面積是香港的五倍，但人口比香港還要少。雖然人口少，但國家有很多擅長的體育項目，包括足球、網球、ice hockey、滑雪...... 除了留在克羅地亞，我也利用假期遊覽了周邊的國家，看到了很多很多美麗的風景。整個交流讓我擴闊了眼界，看到了世界更多的美好與醜惡的地方。在往後的日子裹，每當遇到很辛苦的時候，只要想想這個世界的美麗，便會有動力繼續走下去。共勉之。
CBS Year 3
Anna Chen

Guest Sharing by Mr. TseMr. Tse is currently a DBA student in Hong Kong Baptist University, working on research related ...
20/03/2015

Guest Sharing by Mr. Tse

Mr. Tse is currently a DBA student in Hong Kong Baptist University, working on research related to the relationship between emotion management and corporate performance. Mr. Tse started working in the insurance field and later became an individual wealth management consultant.

Mr. Tse shared his personal experiences about working in the Chinese environment. He told us that it was not as easy as he thought it would be to set up a business in China. There were many legal issues that he did not understand when he first started. He had spent almost 10 years building up his network and getting to know the business environment. Another important message by Mr. Tse is that plenty of opportunities are available for us though China may have many business entry barriers, as long as we get ourselves prepared and work hard.

Ernest Lau, Year 3, CBS
Hugo Chow, Year 2, GCB

A talk on Wed.Marketing concentration will organize a seminar on this coming Wed. which is related to China business. Yo...
15/03/2015

A talk on Wed.
Marketing concentration will organize a seminar on this coming Wed. which is related to China business. You are warmly invited. Below is the link. Thanks.
https://www.facebook.com/171646302864704/photos/a.198623613500306.57055.171646302864704/1015112825184710/?type=1&theater

市場學專修 e-marketing 專題第二彈，CCL講座系列：中國網購的成與敗--實戰分享

香港是世界貿易先進城市，對本地及國際商品的影響力舉足輕重，但卻無法在當下熾熱及高速發展的電子商務市場中佔一席位。作為一家香港本土出品的網購平台—「小鄰居」是如何在中國大陸這個競爭極度激烈的電子商務市場中，成功突圍，並逐步開闢出一條寬廣的未來大道？且聽其創辦人及行政總裁為我們剖析。

講者：翁立基先生
日期：3 月 18 日（三）
時間：晚上7：00 – 8：30
地點：CVA203
查詢：Dr. Alex Tsang ([email protected]）
歡迎所有浸會大學同學參加，非浸大同學可電郵我以另作安排。

小鄰居網購平台：
http://www.manyalittle.com/

E-marketing 專題第一彈，CCL 講座「數碼營銷再進化」回顧：
https://www.facebook.com/171646302864704/photos/pb.171646302864704.-2207520000.1425554394./946893385339988/?type=3&theater

Student sharing: Exchange in Aarhus University當交換生，個人覺得是大學必做的事情。我如願去了首選地：丹麥奧胡斯大學。脫離蜜罐，在那裏我必須學會獨立、堅強，否則這將是一種折磨。起居飲食、學習玩樂，...
09/03/2015

Student sharing: Exchange in Aarhus University
當交換生，個人覺得是大學必做的事情。我如願去了首選地：丹麥奧胡斯大學。脫離蜜罐，在那裏我必須學會獨立、堅強，否則這將是一種折磨。起居飲食、學習玩樂，完全自己打點，除了英語，認識一些基本的當地語言也是必要的。除此以外，我還必須主動去爭取學習的機會，去融入當地的生活文化，這樣才不會被覺得無聊。學習之餘，當然就是去走訪其他歐洲國家，增加自己的見識面，也好好珍惜這次交換的機會。對我而言，這是一次磨礪人心的旅程，學到的東西遠比課本上的要實際有用。讀萬卷書不如行萬里路，你們準備好了嗎？別讓青春埋沒在孤單裏。
By Daniel Sung, CBS Year 3

Guest Talk Sharing是日課堂中(Seminar in China Business)，吴教授邀請了一位07年畢業的師兄, Kelvin到來跟我們分享他這些年來在中國電信工作的經歷和心得。國企這個名詞相信大家不會陌生，但當中究...
02/03/2015

Guest Talk Sharing
是日課堂中(Seminar in China Business)，吴教授邀請了一位07年畢業的師兄, Kelvin到來跟我們分享他這些年來在中國電信工作的經歷和心得。國企這個名詞相信大家不會陌生，但當中究竟如何運作、在國企工作的好處及壞處是什麼? 這些相信只有曾在國企工作的人士才知道。Kelvin讓我們知道中國和香港的文化十分不同，學習其他文化時應放下偏見。另外，在國企工作的福利和前景都不錯。近年來越來越多的國企在香港設立子公司、分公司或辦事處，對於有志在中國商貿領域發展的同學，投身國企也是一個不錯的選擇。
Ernest, Year3

One of GCB mentors, Mr. Sunny Wong, will deliver a talk for our master's programme, MSc in Global Marketing Management, ...
10/02/2015

One of GCB mentors, Mr. Sunny Wong, will deliver a talk for our master's programme, MSc in Global Marketing Management, this Friday from 3-4pm. You are cordially invited to join the event!

Business Case Analyses training workshops— prepare you for competition challenges Dear Business students, Apart from int...
17/12/2014

Business Case Analyses training workshops
— prepare you for competition challenges

Dear Business students,

Apart from internships and studying abroad, competition challenge is another crucial experience to sharpen your CV and improve your business skills. Small and big business case competitions are held all year round and there must be one you find interest in.

In order to prepare students well ahead of the competitions, BBA office will organize a few training sessions on business case analyses in the coming semester. You will learn essential skills on case analysis, professional presentation through small exercises and practices. Dr. YM Wong (Dept of MKTG), who has rich experience in coaching case competition teams, has kindly offered to be the trainer of the workshops. Whether you are planning to join a business competition or you simply want to enhance your business acumen and analytic mind, you must not miss this opportunity.

Let’s join us for the first session on 13 Jan 2015 (Tue) evening to find out more. If the response is overwhelming, selection will be made by the BBA Programme Office. Successful students will receive a confirmation email by 9 Jan 2015 (Fri).

To register, please complete the below table and send to [email protected]

Name
Student ID
Study Programme/Concentration
Year of study
Mobile no
Contact email

*Please attach a copy of your latest grade report in your email

For enquiries, you are welcome to contact Ms. Lettie Pak at 3411 5557. We look forward to seeing you there.

BBA Programme Office

** For students who are planning to join the HSBC Business Case Competition 2015, you must attend at least 75% of the workshop.

You may refer to the competition website for more information: http://www.acrc.hku.hk/casecompetition14/index.asp

10 Startups to Watch in India's Tech BoomThis shows the trends in technological fields in India. It is also inspiring to...
18/11/2014

10 Startups to Watch in India's Tech Boom
This shows the trends in technological fields in India. It is also inspiring to future entrepreneurs who want to set up a business in Hong Kong or mainland China.
http://mashable.com/2014/10/21/indian-tech-startups/

From a video messaging site to the ecommerce behemoth nicknamed the 'Amazon of India,' these 10 companies are flying out of India's tech boom.

The U.S. and China have agreed to a new, reciprocal 10-year visa policy for tourists and businessmen.
11/11/2014

The U.S. and China have agreed to a new, reciprocal 10-year visa policy for tourists and businessmen.

President Barack Obama announced Monday that the U.S. and China have agreed to a new, reciprocal 10-year visa policy for tourists and businessmen.

28/10/2014

Internship Briefing
The Department of Marketing is going to offer MKT2770/MKTG3016 Marketing Internship in the second semester. This course offers internship positions that are primarily related to an organization’s marketing functions and / or are related to China and global business. To provide you more information about the course, the course instructor, Dr. Candy Ho, is going to offer a briefing session:

Date – October 31, 2014 (Friday)
Time – 1:30 to 2:20
Venue – WLB602

In the briefing session, the instructor will explain to you the application procedures and other important information about this course. Students who would like to take this course should attend the briefing session. NOTE that if you plan to work outside Hong Kong during summer 2015, you should attend this briefing session as well. Please also note that, due to the large number of MKT and CBS/GCB students we have,the instructor won’t be able to attend individual enquiries after the briefing session. Thus, the briefing session is your chance to enquire about this course.

The following students who wish to study MKT2770 / MKTG3016 in the second or summer semester are strongly recommended to attend the briefing session:
1. MKT (3-year program) and CBS students from all years
2. MKT (4-year program) and GCB students from year 2 onwards

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