HKUSPACE Media and Communication

03/06/2016

25/06/2012

http://mashable.com/2012/06/21/trends-consumer-experience-economy/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29

As marketers, what are the trends driving consumers from a socially based consumption model to one of experience? Here are the top five.

26/04/2012

http://hkuspace.hku.hk/edm/2012eDM/Apr/media_comm/IMC_email.html

Festivals no longer provide valid reasons for shopping, marketers have to unleash their imagination by making the best use of technology, new shopping modes or anything innovative. In this era of creativity, enhancing shopping experience through new and interesting methods is crucial to a favour...

24/08/2011

http://hkuspace.hku.hk/edm/2011eDM/Aug/media_comm/IMC_email.html

HKU SPACE specially brings you an evening seminar on Shopper Marketing: A New Perspective on the Integrated Shopper Experience. Mr. Kevin Yeung will share with the audiences in this seminar about his observations and studies about Shopper Marketing, the importance to ensure substantial return when e...

08/08/2011

http://columns.etnet.com.hk/column/index.php/management/notadvertisment/5581

這種「以本傷人」的方式硬銷廣告，不是一般客戶可以負擔得起！

08/08/2011

http://mashable.com/2011/08/06/travel-privacy-tips/

Follow these privacy tips to help protect your gadgets and personal information while traveling and ensure a safe and relaxing vacation.

21/07/2011

http://www.etnet.com.hk/www/tc/news/home_categorized_news_detail.php?newsid=ETN210720515

　　一年一度的香港書展今展開，對書迷來說，則有另一個好消息，就是台灣誠品書店，終排除萬難，明年殺入銅鑼灣。消息指，經過一輪磋商後，希慎（０００１４）成功邀得誠品書店，落戶銅鑼灣希慎廣場，承租樓上３層樓面，合共５萬平方呎，打造本港最大書店，成進駐本港首間旗艦店。　　台灣誠品享負盛名，據接近消息人士透露，希慎方面極希望邀得對方加盟，除了派員親身飛往台灣，與有關方面接洽外，更以相對較低租金吸引對方。即使業主坐擁銅鑼灣租值極高的物業，但仍以低市價租金，估計呎租僅為３０元，略低於銅鑼灣樓上舖，還提供多項優惠如增加免租期等，最終打動誠品落戶希慎廣場。　　業內人士亦透露，誠品在本港設立首間旗艦店後，將會繼續

08/07/2011

Versace has revoked free publishing rights to its page after activists canvased its Wall with messages protesting the Italian fashion house's use of sandblasting, a technique for giving denim a worn look.

06/07/2011

http://mashable.com/2011/07/05/ipad-web-traffic/

The iPad is responsible for 1% of the world's web traffic, as well as 2.1% of web traffic in the U.S.

06/07/2011

http://mashable.com/2011/07/05/amex-facebook-makeover/

American Express OPEN announced the 10 finalists for its Big Break contest, in which five small businesses will win a Facebook business makeover and $20,000 to grow their businesses with social media.

24/06/2011

A Learning Journey on Integrated Marketing Communications

Fusina is an Assistant Programme Officer at the International Office of Hong Kong Baptist University.

“I have experienced a very high teaching standard at HKU SPACE, which emphasizes learning and practicality of the Postgraduate Diploma in Integrated Marketing Communications (IMC).

The experience in IMC and Master of Arts in Communications (California State University, Fullerton) changed my business approach and structured my thinking process. It trains students to identify problems, analyze situations and formulate appropriate strategies to deliver the best marketing communications campaign.

The program was rich in both practical and theoretical aspects. As my job at the International Office requires great marketing knowledge and communication skills; the program really enhanced my learning experience such that I am now confident to carry out my responsibilities professionally and diligently. All courses under my program had a practical component and this enabled me to understand marketing communications issues in depth.

Furthermore, the IMC final project provided us interesting opportunities and challenges to examine what we learnt. Also, facilities, staffs, lecturers and participative class discussions all made the experience an invaluable learning process”

- Ms. Fong, Fusina - A Graduate from PgD in Integrated Marketing Communications (IMC) and Master of Arts in Communications (California State University, Fullerton)