25/05/2025
I am still floating from the opportunity to speak at the UN General Assembly on the power of sports for children.
As I walked to the podium on Thursday, all I could think about was not messing up on the very stage where every world leader has spoken, from Mandela and Obama, to Castro and the Pope.
Deeper in my heart, I could not help reflecting on the improbability of this full circle moment. Here I was, 23 years after writing a sport for development report for then UN Secretary-General Kofi Annan under the leadership of UNICEF Executive Director .bellamy , still inspired by the immense potential that sport and play have to change children’s lives.
We were there for the first celebration of , recognizing the impact of the most popular sport in the world. The morning began with “Every Play for Every Child,” an exceptional event at UNICEF, that I was honored to moderate. We had gathered partners from the public and private sectors, NGOs and football organizations, to come together and inspire one another with examples of how football supports education, mental health, child protection and social inclusion. It was also a chance to make connections and cultivate partnerships to mobilize resources and energy to support children through their very language…and meet them where they already are, playing.
To talk about the power of sport and play comes easy to me because I love play. Sports taught me so much - resilience, teamwork, how to win, and how to lose. Not only can sports help us achieve many goals for children, it’s also their basic right – as stated in Article 31 in the CRC – every child has the right to play.
Thank you to our UNICEF panelists and moderators for inspiring conversations that will no doubt make a difference for children.
Thank you to the UN’s Football for the Goals community for bringing expertise from the sports world to the UN and showing such deep interest in social impact.
Thank you to my UNICEF colleagues for helping organize this World Football Day event…one to be celebrated every year!
.britto