Institute of Digital Marketing

02/03/2026

Don’t just be a professional without any digital or social media skills. Boost your current skills with social media insights, techniques, tricks, strategies, and best practices from leading industry practitioners. Become a highly-demanded social media manager.

What you will learn:
• Understanding social media
• Understanding Facebook, Instagram, WhatsApp, Twitter, YouTube, LinkedIn, and TikTok
• Setting social media objectives
• Profiling of customers of businesses
• Content Development
• Audience Engagement
• Community Management
• Influencer Marketing
• Designing and deploying Campaigns and Promotions
• Running Ads on Social Media
• Measuring Conversion
• Designing Social Media Budget
• Crisis Management
• Social Media Strategy
• AI in Social Media
• Case Studies

Who are the targets?
Social Media Managers, Marketing or Sales Managers, Online Managers, Customer Service Managers, Call Center Managers, Marketing/Sales Executives, and individuals who want to become social media managers.

Study Option:
Saturdays: 9:00am – 12:00pm
Duration: 3 Weeks

Starting:
Saturday, 14th March, 2026

Register Now at:
https://idm.edu.gh/courses/social-media-marketing

Call/WhatsApp:
024 476 7801 or 0264887887

This Social Media Marketing course will enable you to become a social media managers who are in high demand globally. Learn from top industry professionals.

16/06/2025

Understand Ghana’s Digital Future
Ghana’s digital landscape is evolving rapidly. With mobile internet usage surging, social media becoming central to everyday life, and e-commerce gaining traction, businesses must adapt to the digital habits of the Ghanaian consumer. This session unpacks the latest insights from the Digital 2025 Ghana Report, offering strategic perspectives for marketers, entrepreneurs, policymakers, and digital professionals.

What you will learn:

Key digital statistics for Ghana in 2025
Internet and mobile pe*******on trends
Most-used social media platforms and their implications
Emerging content consumption patterns
E-commerce adoption and digital buying behavior
Cybersecurity and data privacy frameworks
Challenges and opportunities in Ghana’s digital growth
Digital transformation trends in key sectors
What global platforms (Meta, Google, YouTube) mean for local businesses
Actionable insights for marketing, innovation, and service delivery
Case studies of digital success in Ghana
Future outlook: where is Ghana’s digital economy headed?
Who are the targets:
Marketing Managers, Business Executives, Public Sector Leaders, Entrepreneurs, Digital Strategists, Communication Professionals, Researchers, NGO Program Officers, and anyone seeking a deep understanding of Ghana’s digital environment for 2025 and beyond.

Limited spaces are available.
WhatsApp or Call: 0244767801
Dial *713*33*299 # to buy tickets now

Social Media Masterclass is designed for those who wants to learn the techniques, tips, best practices, and insights from leading industry practitioners.

16/06/2025

Unlock AI for Business Growth
Artificial Intelligence (AI) is transforming how businesses operate, compete, and deliver value. Our AI Masterclass for Business Executives and Professionals is designed to equip you with the practical knowledge and tools to leverage AI in the Ghanaian business landscape. Gain real-world insights, tools, strategies, and best practices from AI experts and business innovators.

What you will learn:
- Understanding Artificial Intelligence and its business impact
- Key AI concepts: machine learning, NLP, automation, generative AI
- AI use cases in marketing, finance, operations, customer service, and agriculture
- How to use ChatGPT, Canva AI, and other powerful tools
- - Building an AI-ready business and team
- Crafting an AI action plan for your business
- The future of work and AI readiness
- Ethical and responsible use of AI
- AI Tools Directory for Ghanaian businesses
- Live demos and local case studies

Who are the targets:
Business Executives, Entrepreneurs, Marketing and Sales Managers, Customer Experience Leaders, Startup Founders, Innovation Officers, and any individual or professional who wants to explore the practical uses of AI to grow or transform their business in Ghana.

Limited spaces are available.
WhatsApp or Call: 0244767801
Dial *713*33*624 # to buy tickets now

For more information, visit

Social Media Masterclass is designed for those who wants to learn the techniques, tips, best practices, and insights from leading industry practitioners.

24/05/2025

23/05/2025

The AI battle heats up:

https://www.facebook.com/share/v/16gvEsFvHg/?mibextid=wwXIfr

19/05/2025

Your church needs digital transformation to optimize how you manage your members, produce and publish your messages, deploy online payments, and manage your administration, with our Digital Church Marketing course. Grow your church or ministry using insights, techniques, tricks, strategies, and best practices gained from leading industry practitioners and professionals.

What you will learn:
• Understanding Digital Church
• Digital Channels for Churches
• Content Development
• Digital Media Team
• Online Payments
• Live and VOD Productions
• Community Engagement
• Digital Outreach
• Digital Tools
• AI for Digital Church
• Digital Advertising
• Online Church Service
• Crisis Management
• Case Studies

Who are the targets:
Church Leaders, Church Administrators, Pastors, Church Media Teams, Digital Graphic Designers, Visual Communicators, Content Producers, and any who wants to learn about content marketing.

Study Options
Saturdays: 2:00pm – 4:00pm
Weekdays: Tuesdays & Thursdays
Time: 2:00pm – 4:00pm

Starting:
Saturday, 5th July, 2025
Tuesday, 8th July, 2025

Register Now
Call/WhatsApp:
024 476 7801 or 0264887887
https://idm.edu.gh/courses/digitalchurchmarketing

27/02/2024

TikTok is now the third Most Used Social Media Platform in Ghana as at January 2024.

26/12/2023

Merry Christmas and a Happy New Year:

11/09/2023

Digital Church Marketing Course

GROW YOUR CHURCH WITH DIGITAL TOOLS
Your church needs digital transformation to optimize how you manage your members, produce and publish your messages, deploy online payments, and manage your administration, with our Digital Church Marketing course. Gain insights, techniques, tricks, strategies, and best practices from leading industry practitioners and professionals.

To register now, dial *713*33*647 #
Read more here: https://idm.edu.gh/courses/digitalchurchmarketing/

11/09/2023

Social Media Marketing Course

UPSCALE YOUR SKILLS WITH SOCIAL MEDIA
Don’t just be a professional without digital or social media skills. You can also become the social media manager who is in high demand. Boost your current skills with social media insights, techniques, tricks, strategies, and best practices from leading industry practitioners and professionals.

To register now, dial *713*33*591 #
Read more here: https://idm.edu.gh/courses/social-media-marketing/