Foundrry Institute

I/We sell waakye. DM or Call now to order. .
Customer:
And so what? Why should I care? Why should I buy now?
Problem:
No offer,
No urgency,
No reason to act now.
What if:
Are you craving for Waakye? we have hot and spicy waakye with egg, meat and salad, delivery is within 15 - 30 minutes
It comes with free drink for today buyers only.
How do you want it?

𝐑𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐥𝐞𝐚𝐝𝐬 𝐭𝐨 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫𝐢𝐭𝐲
Familiarity leads to top of mind awareness.
Top of mind awareness leads to remembrance.
Repetition of a message or brand creates familiarity, which in turn leads to higher top of mind awareness.
When a brand is top of mind, consumers are more likely to remember and choose it.
When you think of buying mobile phone, which brand first comes to mind? (Top of mind awareness)
When you want to buy diapers, which brand first comes to mind?
When you want to buy pen, which brand first comes to mind?
If you can repeat yourself enough, buyers will hear you.

The problem with the small business owner in Ghana is that, they treat marketing like hunting.

They gather their weapons and start hunting for customers only when sales stop coming in.

They remember advertising only when sales stop coming

They remember following up only when sales stop coming.

They remember marketing only when sales stop coming.

They remember and start jumping on social networks only when sales stop coming

Behaving like the hunter, looking for some animal to kill for his next meal.

If there is something to consistently do or make it a habit and finally become a lifestyle in business, then is marketing.

If you treat your business and marketing like hunting, your growth will be like hunting(seasonal).

Sometimes you will get customers and other times no customers.

When you start noticing that on and off syndrome in customer and sales know you are treating marketing as an option in your business and time will later tell.

Backup your game.

Make marketing a lifestyle, your business largely depends on it knowingly or unknownly.